Ford Motor Company Philippines
|Founded||1929; renamed to Ford Motor Company Philippines Inc.(1997)|
|Headquarters||Santa Rosa City, Laguna, Philippines|
|Key people||Kay Hart (Managing Director)|
|Products||Automobiles, Pickup Trucks, SUVs, Vans|
|Owner(s)||Ford Motor Company|
|Parent||Ford Group Philippines|
Ford Motor Company Philippines (FMCP) is a Filipino automotive manufacturer and a subsidiary of Ford Motor Company, focused on manufacturing automobiles for local and regional markets. FMCP builds the Ford Escape, Ford Laser, Ford Lynx, Ford Focus, Mazda3, and Mazda Tribute for the local market, Thailand, Indonesia, Singapore, Malaysia and Vietnam. Ford's lone manufacturing plant was located in Santa Rosa, Laguna, Philippines, which closed on December 2012.
Ford`s history in the Philippines can be traced back to 1913 with the Ford Model T of the United States being assembled in the Philippines. In 1929, Henry Ford founded the Pilipinas Ford Car Works, Inc. (PFCW). In 1963, the company became the Ford Philippines Corporation (FPC) Production began in 1967 with the Fiera AUV, Escort sedan, Cortina sedan and Granada sedan. The original assembly plant was located in Sucat, Paranaque City, Metro Manila, while a body stamping plant was established in Bataan Province. In the late 1970`s and early 1980`s, the company introduced the Laser, Telstar, Econovan and Courier into the local market. The company changed its name to Ford Motor Company Philippines Inc. (FMCP) in 1997 and proceeded to launch US-made vehicles such as the Expedition, F-150, Clubwagon and Lincoln Town Car.
The new P4 Billion state-of-the-art Santa Rosa plant in Laguna Province opened in September 1999. The first car manufactured at the plant was the Ford Lynx, and the company began building the Mazda-based local Ford Ranger in March 2000. A truck assembly plant was opened in 1955.
In the early 2000`s, the company expanded its line-up with the introduction of the Escape SUV, Explorer SUV and Everest SUV. Towards the end of the decade, the Fiesta and Mustang were also introduced in the local market.
Ford Motor Company Philippines has been the most successful exporter of Completely Built-Up (CBU) vehicles from the Philippines. For over a decade, the company has been exporting Ford and Mazda passenger cars and compact SUVs to Thailand, Malaysia, Singapore, Indonesia and Vietnam.
Ford announced the consolidation of manufacturing operations in Southeast Asia and the cessation of plant operations at the Santa Rosa plant, citing the "lack of supply base and economies of scale." as the main reasons why the decision was made. 250 workers were affected by the decision, which Ford Philippines tried to resolve by offering them work at other Ford manufacturing facilities overseas. Its former plant site was sold off to either schools or other charitable institutions with manufacturing equipment sent off to other active manufacturing facilities or work with Ford Philippines' sales team. Despite this closure, Ford Philippines is opening more dealerships by the year 2015.
The Department of Labor and Employment has intervened in the matter, helping out Ford workers out of the job via jobs, livelihood training and financial assistance. Ford has also offered a severance package to its affected employees.
Ford Philippines has announced on May 3, 2013 that Kay Hart was appointed to be the managing director of the company, replacing Randy Krieger as he is currently appointed director, Marketing and Sales at Ford ASEAN.
Ford Philippines has achieved record vehicle sales in the Philippines for 2013 - making Ford the fastest-growing car brand in the Philippines and among the Top Four vehicle brands in the Philippines.
(As of March 2014)
Current Vehicle Line-Up
- Ford Fiesta
- Ford Focus
- Ford Mustang
- Ford Everest
- Ford Explorer
- Ford Expedition
- Ford EcoSport
- Ford Ranger
- Ford E-Series
Past Vehicle Lineup
- Ford Lynx
- Ford Laser
- Ford Telstar
- Ford Escort
- Ford Cortina
- Ford Granada
- Ford Taunus
- Ford Escape
- Ford F-150
- Ford Clubwagon
- Ford Econovan
- Ford Fiera
- Ford Courier
- Lincoln Town Car
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