Melrose Avenue
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Melrose Avenue is a shopping, dining and entertainment destination in Los Angeles that starts at Santa Monica Boulevard, at the border between Beverly Hills and West Hollywood. It ends at Lucile Avenue in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard.
Paved in 1909, Melrose Avenue's namesake comes from the Massachusetts town of the same name.[1]
Its most famous section, known as the Melrose District, is the West End through West Hollywood and Hollywood.
At the corner of Fairfax and Melrose is Fairfax High School, which marks the start of the Fairfax District.
One of the most famous landmarks located on Melrose Avenue is Paramount Pictures.
Metro Local line 10 operates on Melrose Avenue.
Melrose District
The eastern end of the district, which runs from Fairfax to Highland Avenue, became a popular underground and new wave shopping area in the early 1980s and a centerpoint for the new wave and punk subcultures.[citation needed] Rapid notoriety quickly[when?] lured movie stars, moguls, and style seekers, leading the press to dub Melrose Avenue "the new Rodeo Drive."[citation needed] The avenue has appeared in various films and television shows, including Entourage, LA Ink, Melrose Place and the "Jaywalking" segments of The Tonight Show with Jay Leno.
Many stores and businesses have made their homes in the district, including Retail Slut and a large outdoor flea market called the Melrose Trading Post.[2] At the corner of Highland and Melrose is what has been described by the Los Angeles Times as the "boss of LA's Italian dining scene", Osteria Mozza,[3][4] which marks the eastern end of the Fairfax District. Much of the area is managed by the Melrose Avenue Business Improvement District.[5]
Melrose Heights
The Western End, popularly referred to as Melrose Heights, runs from La Cienega Blvd. to Fairfax Avenue and features a variety of upscale restaurants, boutiques such as the Kardashian sisters boutique D-A-S-H and salons such as Elixir (teahouse), The Bodhi Tree Bookstore (metaphysical and New Age books), Fred Segal, Plush Home, and The Improv. Melrose Heights is also home to several high-end designer stores, such as Marc Jacobs, Diane von Fürstenberg, Carolina Herrera, Mulberry, Sergio Rossi, Alexander McQueen, Oscar de la Renta, BCBG Max Azria, Paul Smith, Temperley London, John Varvatos, Balenciaga, Diesel, Vivienne Westwood, Homa Bridal and Vera Wang. [citation needed]
Melrose Place
North of the intersection with La Cienega Boulevard is Melrose Place, a branch of the main avenue made famous thanks to the soap opera of the same name. In reality, Melrose Place features no residences and has historically been home to antique shops, boutiques and salons.
La Cienega Design Quarter
The area of Melrose Avenue that intersects La Cienega Boulevard and its satellite streets is part of the La Cienega Design Quarter. Its shops and galleries house many antiques, furniture, rugs, accessories and art.
References
- ^ magazine, Los Angeles (November 13, 2017). "Know Your Streets: Melrose Avenue Los Angeles Magazine".
- ^ "Melrose Trading Post | A curated selection of handcrafted artisan goods, eclectic art and craft, vintage fashion, antique furniture and one-of-a-kind treasures at Fairfax High School every Sunday".
- ^ http://mozza-la.com/
- ^ Los Angeles Times, August 7, 2007, p. E46
- ^ "Melrose Arts District".
Sources
Media related to Melrose Avenue at Wikimedia Commons- Melrose Avenue Official Guide
- Melrose Avenue Merchant Alliance (MAMA)
- Huffington Post - October 8 2010
- Music Video by Bobby Valentino performing 'Slow Down'
