Nectar loyalty card

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The Nectar logo

Nectar is the largest loyalty card scheme in the United Kingdom comprising partner companies including the supermarket chain Sainsbury's and BP. A separate Nectar programme operates in Italy and Chile.

Nectar was launched in 2002 by Loyalty Management Group, then chaired by Sir Keith Mills, the founder of Air Miles. The programme was re-branded in 2007 to reflect a clear association with rewards. Loyalty Management Group was purchased by Groupe Aeroplan, now AIMIA in 2009.[1] In 2010 Nectar claimed it had more cardholders than the Tesco Clubcard programme.[2] Groupe Aeroplan launched a separate Nectar programme in Italy in 2010.[3] A separate program also operates in Chile by Cencosud.

Benefits to consumers[edit]

Sainsbury's and Homebase shoppers receive 2 points for each whole pound in each transaction. Once 500 points have been accumulated, they can be exchanged for a rebate of £2.50.[citation needed] This equates to a discount of 1%. Customers also receive 1 Nectar point for every carrier bag they re-use.

Extra points may be earned when buying certain products or during particular promotions. The number of points on offer can vary, fuel for instance, collects points at a rate of one point per litre. Nectar cardholders also collect points from selected online retailers, if the purchase is made via the Nectar website.[1]

Redemption[edit]

To be eligible to redeem at a given Sainsbury's store, the customer must have collected Nectar points in that store within the previous twelve months, and at least 24 hours earlier. A workaround procedure has since been put in place allowing customers to redeem points at any store. Points may be redeemed at any Argos or Homebase store without the cardholder having shopped in that particular store before, as these retailers operate web-based till systems that can communicate with the Nectar system as and when required. This is in contrast to the Sainsbury's till system, which communicates with Nectar just once per day, during the night, and only downloads cardholder information to a store if the card has been swiped in that store in the past twelve months.[4]

Nectar offers a range of non-cash rewards. Providing the card is used to collect points at least once in any twelve-month period, Nectar points do not expire. This allows cardholders to save up for more expensive rewards, such as Eurostar tickets and money off holidays with Expedia.

Current members[edit]

The Nectar scheme also offers the ability to discover entertainment activities through the Nectar Entertainment page. These include "staying in" options such as movies, gadgets and games and "going out" activities like days out and tickets.

Former members[edit]

See also[edit]

References[edit]

  1. ^ a b "Nectar... details of the UK coalition loyalty programme". The wise marketer. Retrieved 25 July 2011. 
  2. ^ http://www.marketingweek.co.uk/nectar-trumps-clubcard/3009705.article
  3. ^ "Nectar Programme Launches in Italy". Loyalty 360 - the loyalty marketers' association. 17 February 2010. Retrieved 25 July 2011. 
  4. ^ "Nectar Redemption Rules". Retrieved 26 July 2011. 
  5. ^ Jokers' Masquerade join Nectar Points nectar.com
  6. ^ http://www.nectar.com/shop-at/amazon.eshops

External links[edit]