Reliance Digital TV is one of the largest Indian pay TV providers, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to commercial and residential customers in India. It uses MPEG-4 digital compression technology, transmitted using MEASAT-3 91.5°East. It is the 5th DTH service launched in India.
Reliance digital TV limited is a part of Reliance Communications Ltd., a subsidiary of Reliance Anil Dhirubhai Ambani Group founded by the Late Dhirubhai Ambani, the Indian business tycoon and owned by his son Anil Ambani. BIG TV started operations from 19 August 2008 with the slogan "TV ho Toh BIG Ho" ("If you have a TV, make it BIG"). It currently offers close to 250 channels and many interactive ones, 32 cinema halls (i.e. Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the number of channels in the near future to 400 and begin High Definition (HD) broadcast. There are also plans to introduce services like i-Stock, i-News and other such interactive services in the future.
The available opportunity today is huge considering the fact that India has an existing population of 225 million TV households out of which 130 million are C&S households and 16.5 Million are DTH households. When Reliance BIG TV was launched, the overall DTH penetration was just about 4 million households.
Reliance BIG TV's launch in August deployed the MPEG4 technology. MPEG4 technology can support HD TV and not MPEG2 which is used by the earlier entrants in the DTH industry.
The MPEG4 technology helps to broadcast up to 35 to 40 channels per transponder. With 12 transponders they are able to broadcast over 400 channels. They are currently utilizing only 9 of their transponders to broadcast over 230 channels.
Reliance digital TV's retailer network is spread across 100,000 outlets in 6,500 towns in India. They also introduced 32 Pay-Per-View Movie Channels, the highest by any DTH player.But as on March 2012 they have only 4 Pay-Per-View channels.