March 6, 1955 |
Steve Golin (born March 6, 1955) is the founder and CEO of Anonymous Content LLP, a multimedia development, production and talent management company and co-founder and former CEO of Propaganda Films.
Golin and partner Joni Sighvatsson launched Propaganda Films, a talent management and advertising and video-production company, in 1986. They built Propaganda into the largest music video and commercial production company in the world, winning more MTV Video Awards and Cannes Palme d'Or Awards than any other company and quickly became a home for the most sought-after young music video and commercial directors. One of its first discoveries was David Fincher, then an unknown video director. Not long afterward, a young filmmaker showed up with a reel containing a Donny Osmond video and a spec Coke commercial. Golin watched the clips and told Michael Bay, "Nice to meet you. You're hired." After seeing a couple of skateboard videos he liked, Golin brought Spike Jonze into the fold. Other discoveries included Antoine Fuqua, Gore Verbinski, and Alex Proyas. Golin and Sighvatsson sold the company to Polygram. But when Polygram was sold to Seagram in 1998, Golin lost control of the company and exited in 1999.
Golin's next company, Anonymous Content, located in Culver City, California, was launched in early 2000. Golin has guided the company's commercial division to become one of the top commercial production entities in the industry, producing spots and campaigns for Nike, Intel, Citibank, United Airlines, Ford, Audi, Coca-Cola, Pepsi and others. Its music video division, which earned Best New Artist Clip (Hard Rock category) at the 2000 Billboard Music Video Awards for A Perfect Circle's "Judith", directed by David Fincher, has also produced projects for the Wallflowers, Third Eye Blind, Smashmouth, Filter and Cypress Hill, among other artists. Under Golin's leadership, the company's management division has grown to represent more than 50 writers, directors and actors. Fincher also worked with the company to produce the "The Hire", a series of adverts for BMW, which were only available online.
Golin has also produced a number of feature films, some of which were produced through Anonymous Content and others through Propaganda Films. These include Michel Gondry's Eternal Sunshine of the Spotless Mind, Spike Jonze's Being John Malkovich, David Fincher's The Game, Alejandro González Iñárritu's Babel and Gavin Hood's Rendition.
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