Vodafone Italy

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Vodafone Italia
Type Private
Industry Mobile telecommunications
Founded 1995 as Omnitel Pronto-Italia
2003 rebranded Vodafone Italia
Headquarters Amsterdam, Nederlands
Area served Italian territory
Key people Paolo Bertoluzzo, CEO
Pietro Guindani, Chairman
Products Vodafone live!, Vodafone Mobile Connect, Vodafone WLAN, Vodafone live! with 3G, Vodafone Simply, Vodafone Passport etc
Revenue Increase 46,4 billions £
Net income Decrease 7 billions £
Owners Vodafone Group Plc (100%)
Employees 7600
Parent Vodafone (100%)
Website www.vodafone.it

Vodafone Omnitel BV (former Omnitel Pronto-Italia, now branded Vodafone Italia) is an Italian telephony company (even though it is legally resident in the Netherlands), which has approximately 30,000,000 mobile customers with a market share of 32.8% (placing itself just behind TIM) and 2,800,000 customers on fixed lines with a market share of 7.9% (behind Telecom Italia and Infostrada). Vodafone Italia is an owned subsidiary of Vodafone Group plc (76.86%) & Verizon Communications Inc. (23.14%). In September 2013, it was announced that Vodafone would buy Verizon's stake for consideration of $3.5 billion.

Network and coverage[edit]

Like other European operators, Vodafone Italia uses GSM, UMTS, HSDPA, HSUPA technologies for its network. Vodafone Italia began to deploy EDGE on its network during summer 2011. As of December 30, 2008, this was Vodafone Italia's coverage:

  • GSM/GPRS: 99.7% of the population, 98% of the territory
  • UMTS/HSDPA: > 85% of the population


In December 1995, Omnitel Pronto-Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.

The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.

The company slogan varies from that of the international Vodafone campaign (Make the most of now) and is Life is NOW. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from "190.it" to "vodafone.it". The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale.[1]

Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UTMS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.

In 2007, like in Spain, Vodafone Italy has bought the Italian branch of Tele2,[2] renaming later as TeleTu in 2010, adding fixed-line network offers.


  1. ^ Un' australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitali, Page 19 (16 april 1999) - by Veneziani Maria Teresa, Corriere della Sera
  2. ^ [1][dead link]

External links[edit]