Why This Kolaveri Di
|"Why This Kolaveri Di"|
|Song by Dhanush from the album 3|
|Released||16 November 2011|
|Recorded||2011 at AM Studios, Chennai|
"Why This Kolaveri Di" (English: Why This Murderous Rage, Girl?) is a Tamil song from the soundtrack of the 2012 Tamil psychological thriller film, 3. Written and sung by Dhanush, the song was composed by debutante music director Anirudh Ravichander.
A downtempo gaana song, "Why This Kolaveri Di" has been built around a South Indian folk rhythm. Its instrumentation consists of nadaswaram, shehnai, saxophone, urumee and thavil drums, acoustic guitar, and keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture. Lyrically, the song revolves around the film's main actor being dumped by his girlfriend; the song is sung by the character in a drunken state, with many of the lines nonsensical.
The song was officially released on 16 November 2011 and instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving a large number of hits in a short time.
According to composer Anirudh Ravichander, 3's director Aishwarya Rajinikanth Dhanush wanted a light-hearted song about failed love. Ravichander quickly composed the tune in about 10 minutes. Dhanush then began work on the lyrics, which he completed in about 20 minutes of playful singing and writing. The first line he sang was "Why This Kolaveri?" which means "Why do you have this murderous rage against me?" The question, however, is not intended seriously.
"Why This Kolaveri Di" (leaked version), featuring vocals by Dhanush
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In a party to The Times of India, Dhanush said: "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow. I just framed them into sentences and thats how I came up with the song." Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. The song is also called a 'Soup' song, where 'Soup' is a colloquial Tamil word which refers to young men experiencing failure in their romantic relationships.
The song was recorded at A. R. Rahman's AM Studios in Chennai. After an early version of the song was leaked to the internet, its creators noticed its popularity and decided to go for an official release.
A downtempo gaana song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. He used the nadaswaram, shehnai, saxophone and other instruments such as the urumee and thavil drums, acoustic guitar, keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture. The composer wanted the song's instrumentation to become more layered as the song progressed, ending in a crescendo.
The words of the song are in a simple form of Tanglish, a mixture of Tamil and English. The singer is presented as an Indian boy whose girlfriend has rejected him. He is drunk as he sings, asking why she hurt him this way. The words have been described as "nonsensical" by some and an evocation of "Tamil street humour". Dhanush has said that the simple colloquial words used help make the song something that "people can relate to".
Music video 
The music video features Dhanush singing the song at AM studios, accompanied by composer Anirudh on a keyboard. His co-star Shruti Haasan and the director of 3, Aishwarya Rajinikanth are seen listening in the background. The video was recorded by Abinandhan Ramanujam
The video of the song in the film, 3, was filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The video featured Dhanush and Sunder Ramu along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video.
Release and reception 
Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within a week of the official release of the video, it received more than 3.5 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamils, apparently due to the Tanglish lyrics. By 30 November 2011, it had more than 10,500,000 YouTube views. By the start of 2012, it had crossed 30 million YouTube views. The song and versions of it account for more than 50 million of YouTube's total views. The song became the top downloaded song on mobile with 2,100,000 downloads within the first 18 days of release. On 24 November 2011, this song became the first Tamil film song to premier on MTV India.
Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time, such as the Sharad Pawar slapping incident. Its rapid spread to nightclubs and discos in Tokyo, Japan were reported soon after release, and a viral video of Japanese women dancing to it spread soon afterwards. Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. The popularity of the song was also reported by international media like BBC and Time magazine, who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics. Top business schools like Indian Institutes of Management conducted studies to figure out the popularity of this song. The song has inspired flashmobs in Chennai, Mumbai, Auckland and New Zealand
Indian Prime Minister Manmohan Singh invited Dhanush for the dinner party along with Japanese Prime Minister Yoshihiko Noda in his New Delhi residence, India. The political parties Bharatiya Janata Party and Indian National Congress plan to use variants of the song in their campaigns for 2012 assembly elections.
Javed Akhtar, a poet, lyricist and scriptwriter predominantly working in Bollywood, slammed the song for its insult to sensibility. In April 2012, a petition was filed in the Kerala High Court seeking a ban on the song citing negative influence on children, claiming to inciting violence and aggression.
Cover and parody versions 
- Ankit Love
|"Why This Kolaveri Di"|
|Single by Ankit Love featuring Amit Bhojwani|
|Released||15 March 2012|
|Genre||Hip Hop/Rap, Dance|
|Ankit Love chronology|
Shortly after achieving a No.1 hit on MTV Hive with his last single "Beethoven Burst" Ankit Love released a rap/dance cover version of "Why This Kolaveri Di" on March 15, 2012 through iTunes. This version features rapper Amit Bhojwani and guest stars the Latvian actress Egija Zviedre. Love's version of the music video was shared on Twitter by several prominent personalties including film actors Preity Zinta, Parineeti Chopra, and Jennifer Kotwal, as well as MTV VJ Anusha Dandekar, billionaire heir and director of IPL team Royal Challengers Bangalore, Sidhartha Mallya, MSNBC journalist David Weigel, Cairo correspondent for The National, Bradley Hope and the Argentine pro footballer Nick Gindre. In February it was also played at the Sheikh Zayed Cricket Stadium, Abu Dhabi during the England vs. Pakistan match.
- Nevaan Nigam
A "milk version" of the song by Sonu Nigam's son became popular on YouTube, and was acknowledged by actor Dhanush, who stated "I'm in love with Nevaan Nigam's version of Kolaveri Di. Great idea Sonu Nigam". A feature of this version was to replace the word 'scotch' with 'milk'.
Regarding the 2G Scam of India: A oppular version of Kolaveri Di was released for parody with the lyrics "Why is Kanimozhi in"
The song "Where is Democracy Di" was aired by Geo TV on its popular programme Hum Sab Umeed Sai Hein, a popular satire in Pakistan on Geo TV which is aimed at exposing the wrongdoing of the government in a lighter vein was based on Why This Kolaveri Di.
Vishnu Wagh, veteran poet who joined BJP, penned the lyrics which have been fitted in the 'Kolaveri di' tune. The song has been changed from 'Kolaveri di' to 'Kamlawari di' to include the party's election symbol lotus. The recorded version is meant for Goa elections 2012.
- Safety campaigns organised by Kolkata Police
'Kolaveri di' to 'dadagiri di'
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- Lauziniece, Laura (February 21, 2012). "Latviešu Modele - MTV klipa zvaigzne (Latvian Model - star of MTV video) (page 15)". Privātā Dzīve (Santa). Retrieved February 25, 2012.
- Zinta, Preity (February 10, 2012) "Its amazing how the Kolaveri Di fever still continues. A friend sent me dis http://www.youtube.com/watch?v=ConiyhtSScQ. Nice :-) what say u guys ?" Twitter.com
- Chopra, Parineeti (February 9, 2012) "Awesome stuff! http://www.youtube.com/watch?v=ConiyhtSScQ" Twitter.com
- Kotwal, Jennifer (February 10, 2012) "Heard n'its gr8! Do chk out my mate Amit's remix ⇨ ♫★" Twitter.com
- Dandekar, Anusha (February 9, 2012) "Ok!"@swatioa: http://www.youtube.com/watch?v=ConiyhtSScQ @Amit_bhojwani Guys you must watch this remix of 'Kolaveri D' by my very dear friend. Super talented!#FB" Twitter.com
- Mallya, Sidhartha (February 9, 2012) "Check out this remix of 'Kolaveri Di' by my main man @Amit_bhojwani http://www.youtube.com/watch?v=ConiyhtSScQ enjoy peeps!!" Twitter.com
- Love, Ankit (February 9, 2012) "@daveweigel 1,000 views on it's 1st day. A brand new version of #KolaverDi http://youtu.be/ConiyhtSScQ" Twitter.com
- Hope, Bradley (February 9, 2012) "Former high school friends up to strange and interesting things @Amit_bhojwani and @Love_Galactic http://www.youtube.com/watch?v=ConiyhtSScQ" Twitter.com
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