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{{advert|date=March 2015}}
{{Infobox company
{{Infobox company
| name = BrightRoll
| name = BrightRoll
| logo = [[File:BrightRoll logo.png|180px]]
| type = [[Subsidiary]]
| logo = BrightRoll logo.png
| parent = [[Yahoo!]]
| logo_size = 180px
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| foundation = {{Start date|2006}}
| parent = [[Yahoo!]] (2014–2017)<br>[[Verizon Media]] (2017–present)
⚫
| founder = Tod Sacerdoti and Dru Nelson
| owner =
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| location_city = [[San Francisco]]
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| foundation = {{Start date|2006}}
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| founder = [[Tod Sacerdoti]]<br />[[Dru Nelson]]
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| location_city = [[San Francisco]], [[California]]
| location_country = [[United States]]
| location_country = [[United States]]
| industry = Advertising
| industry = Advertising
| homepage = {{URL |www.brightroll.com}}
| homepage = {{URL |www.brightroll.com}}
}}
}}
{{ad}}
'''BrightRoll''' is a subsidiary of [[Yahoo!]] and [[Unified Network Platform|unified]] [[Programmatic marketing|programmatic]] [[video advertising]] platform.<ref name=history>{{cite web|title=History: Pioneering digital video since 2006|url=http://www.brightroll.com/about/history/|publisher=BrightRoll|accessdate=6 April 2014}}</ref>


'''BrightRoll''' was a programmatic [[video advertising]] platform that was acquired by [[Yahoo!]]. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by [[Verizon Media]],<ref>{{cite web |title=Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon's business. |url=https://www.verizon.com/about/news/introducing-verizon-media-group |website=Verizon Media |date=18 December 2018 |accessdate=3 October 2020}}</ref> the parent company of Yahoo, in favor of Verizon Media Video SSP<ref>{{cite web |title=Video Ads - Publisher Monetization Solutions |url=https://www.verizonmedia.com/advertising/publishers/solutions#/video |website=Verizon Media |accessdate=3 October 2020}}</ref> (re-brand of AOL's One Video Platform) after the company merged.<ref>{{cite web |title=Verizon is mashing Yahoo and AOL into a new company called Oath |url=https://www.theverge.com/2017/4/3/15166872/aol-verizon-oath-announced-merger-rebranding-new-name-logo |website=The Verge |date=3 April 2017 |accessdate=3 October 2020}}</ref> [[Yahoo]] and [[AOL]] consolidated the ad platforms during 2017{{En dash}}2018 to phase out duplicate platforms.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, and Dru Nelson. Its headquarters are in [[San Francisco]], [[California]], with offices across the United States, [[Canada]], and [[Europe]].<ref name=team>{{cite web|title=Team |url= http://www.brightroll.com/about/team |publisher=BrightRoll|accessdate=6 April 2014}}</ref>


BrightRoll was founded in June 2006 by [[Tod Sacerdoti]], the company's CEO, and Dru Nelson.<ref>{{Cite web |title= Form D: Notice of Sale of Securities |publisher= US SEC |date= October 10, 2007 |url= https://www.sec.gov/Archives/edgar/vprr/0708/07080087.pdf |accessdate= November 8, 2016 }}</ref> Its headquarters were in [[San Francisco]], [[California]], with offices across the [[United States]], [[Canada]], and [[Europe]].<ref name=history>{{cite web |title= History: Pioneering digital video since 2006 |url= http://www.brightroll.com/about/history/ |publisher= BrightRoll |archivedate= August 31, 2014 |archiveurl= https://web.archive.org/web/20140831231151/http://www.brightroll.com/about/history/ |accessdate= November 8, 2016 }}</ref>
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== Funding ==
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BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.<ref name=pehub>{{cite news|title=Brightroll’s Tod Sacerdoti on Acquisitions, IPOs, and the Company’s Near Future|url=http://www.pehub.com/2013/02/brightrolls-tod-sacerdoti-acquisitions-ipos-companys-near-future/|newspaper=PeHUB|date=25 February 2013}}</ref>


In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.<ref>{{cite web|url=https://www.forbes.com/sites/greatspeculations/2014/11/12/yahoo-eyes-video-ad-dollars-with-brightroll-acquisition/|title=Yahoo Eyes Video Ad Dollars With BrightRoll Acquisition|date=November 12, 2014|work=Forbes|author=Trefis Team|accessdate=November 8, 2016}}</ref>
== Products ==


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== Funding ==
The BrightRoll platform delivers, manages and measures the performance of digital video ad campaigns across web, mobile, and connected TV.<ref>[http://www.crunchbase.com/company/brightroll "BrightRoll"], [[CrunchBase]]</ref> According to [[comScore]], BrightRoll is the industry’s leading video ad property in reaching the most unique viewers in the United States and ranks among the top web properties in video ads served.<ref>{{cite news|title=comScore Releases December 2013 U.S. Online Video Rankings | url = https://www.comscore.com/Insights/Press_Releases/2014/1/comScore_Releases_December_2013_US_Online_Video_Rankings | newspaper=comScore press release|date=10 January 2014}}</ref>
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BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, [[Adams Street Partners]], Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.<ref name="pehub">{{cite news |title= Brightroll's Tod Sacerdoti on Acquisitions, IPOs, and the Company's Near Future |author= Connie Loizos |url= http://www.pehub.com/2013/02/brightrolls-tod-sacerdoti-acquisitions-ipos-companys-near-future/ |work= PeHUB |date= February 25, 2013 |accessdate= November 8, 2016 }}</ref>

The BrightRoll platform includes a [[Real-time bidding|real-time]] marketplace and powers programmatic video for hundreds of buyers, including: brands, agencies, agency trading desks (ATDs), [[demand-side platform]]s (DSPs), and [[advertising network|ad network]]s, among others, and enables them to connect with digital audiences to support [[Advertising campaign|campaign]] objectives. Customers access the platform through the company’s advanced programmatic buying console (self- or managed service) or connect server-to-server for [[real-time bidding]]. The platform gives publishers and [[Software developer|developer]]s access to one of the industry’s largest video marketplaces to maximize monetization of [[inventory]].<ref>http://www.brightroll.com/technology/console/</ref>

==See also==
* [[Yahoo!]]
* [[Video advertising]]


== References ==
== References ==
{{Reflist}}
{{Reflist}}


{{Oath Inc.}}
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[[Category:Companies based in San Francisco, California]]

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[[Category:Companies based in San Francisco]]
[[Category:Privately held companies based in California]]
[[Category:Privately held companies based in California]]

Revision as of 15:11, 8 December 2023

BrightRoll
Company typeSubsidiary
IndustryAdvertising
Founded2006 (2006)
FounderTod Sacerdoti
Dru Nelson
Headquarters
San Francisco, California
,
United States
ParentYahoo! (2014–2017)
Verizon Media (2017–present)
Websitewww.brightroll.com

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media,[1] the parent company of Yahoo, in favor of Verizon Media Video SSP[2] (re-brand of AOL's One Video Platform) after the company merged.[3] Yahoo and AOL consolidated the ad platforms during 2017–2018 to phase out duplicate platforms.

BrightRoll was founded in June 2006 by Tod Sacerdoti, the company's CEO, and Dru Nelson.[4] Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.[5]

In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.[6]

Funding

BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.[7]

References

  1. ^ "Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon's business". Verizon Media. 18 December 2018. Retrieved 3 October 2020.
  2. ^ "Video Ads - Publisher Monetization Solutions". Verizon Media. Retrieved 3 October 2020.
  3. ^ "Verizon is mashing Yahoo and AOL into a new company called Oath". The Verge. 3 April 2017. Retrieved 3 October 2020.
  4. ^ "Form D: Notice of Sale of Securities" (PDF). US SEC. October 10, 2007. Retrieved November 8, 2016.
  5. ^ "History: Pioneering digital video since 2006". BrightRoll. Archived from the original on August 31, 2014. Retrieved November 8, 2016.
  6. ^ Trefis Team (November 12, 2014). "Yahoo Eyes Video Ad Dollars With BrightRoll Acquisition". Forbes. Retrieved November 8, 2016.
  7. ^ Connie Loizos (February 25, 2013). "Brightroll's Tod Sacerdoti on Acquisitions, IPOs, and the Company's Near Future". PeHUB. Retrieved November 8, 2016.
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