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there was no national controversy. tabloid opinion columns you are trying to use are not Wiki sources, see WP:RS
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'''Skinny Blonde''' is a [[low-carb]] [[blonde ale]] started by [[The Vines]] drummer [[Hamish Rosser]], winemaker Richie Harkham and artist Jarod Taylor.<ref name="mccabe">{{cite news|url=http://www.news.com.au/couriermail/story/0,23739,25207212-5003421,00.html|title=The Vines members launch boutique beer Skinny Blonde|last=McCabe|first=Kathy|date=March 19, 2009|publisher=The Daily Telegraph|accessdate=2009-07-01}}</ref> The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at the Rocks in Sydney.<ref name="beerfest">{{cite web|url=http://www.australianheritagehotel.com/beerFest.html|title=Beerfest: The Australian Beer Awards|accessdate=2009-07-01}}</ref>


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'''Skinny Blonde''' is a [[low-carb]] [[blonde ale]] started by [[The Vines]] drummer [[Hamish Rosser]], winemaker Richie Harkham and artist Jarod Taylor.<ref name="mccabe">{{cite news|url=http://www.news.com.au/couriermail/story/0,23739,25207212-5003421,00.html|title=The Vines members launch boutique beer Skinny Blonde|last=McCabe|first=Kathy|date=March 19, 2009|publisher=The Daily Telegraph|accessdate=2009-07-01}}</ref> The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at the Rocks in Sydney.<ref name="beerfest">{{cite web|url=http://www.australianheritagehotel.com/beerFest.html|title=Beerfest: The Australian Beer Awards|accessdate=2009-07-01}}</ref>
In June 2009, Skinny Blonde attracted controversy across Australia over its beer bottle packaging which - through the use of modern ink technology - has a 1950s style [[pin-up girl]] called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.<ref>{{cite news|last=Tedmanson|first=Sophie|publisher=''The Times Online''|url=http://www.timesonline.co.uk/tol/news/world/article5942593.ece|title=Skinny Blonde: rock 'n' roll beer with a naked twist| date=20 March 2009|accessdate=2 August 2009}}</ref>


The label has angered some health and women's groups who claimed, "This is another blatant example of the alcohol industry objectifying women to move product".<ref name="deery">{{cite news|url=http://www.news.com.au/heraldsun/story/0,21985,25628253-2862,00.html|title=Health, women's groups demand ban on Skinny Blonde beer|last=Deery|first=Shannon|date=June 13, 2009 |publisher=Herald Sun|accessdate=2009-07-01}}</ref> Women's Forum Australia spokeswoman Melinda Tankard was quoted as saying: "This is demeaning, inappropriate and troubling."<ref name="Beer">
In June 2009, Skinny Blonde released its beer bottle packaging which - through the use of modern ink technology - has a 1950s style [[pin-up girl]] called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.<ref>{{cite news|url=http://www.timesonline.co.uk/tol/news/world/article5942593.ece|title=Skinny Blonde: rock 'n' roll beer with a naked twist|last=Tedmanson|first=Sophie|date=March 20, 2009 |publisher=Times Online|accessdate=2009-07-01}}</ref>
{{Cite web
|url=http://www.news.com.au/heraldsun/story/0,21985,25634848-5000117,00.html
|title=Booby beer will go flat
|accessdate=2009-07-05
|publisher=Herald and Weekly Times - heraldsun.com.au
|date=2009-06-15}}
</ref> Rosser responded, "This generation of Aussies have grown up on the beach and topless girls in bikinis are commonplace. The label and website is in no way meant to offend women or anyone else, rather embrace the Australian beach culture."<ref name="deery" /> He was also quoted as saying that the beer was "just a bit of cheeky fun."<ref name="Beer"/>


== See also ==
== See also ==

Revision as of 15:13, 2 August 2009

Skinny Blonde
Introduced2008
StyleBlonde ale

Skinny Blonde is a low-carb blonde ale started by The Vines drummer Hamish Rosser, winemaker Richie Harkham and artist Jarod Taylor.[1] The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at the Rocks in Sydney.[2]

In June 2009, Skinny Blonde released its beer bottle packaging which - through the use of modern ink technology - has a 1950s style pin-up girl called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.[3]

See also

List of breweries in Australia

References

  1. ^ McCabe, Kathy (March 19, 2009). "The Vines members launch boutique beer Skinny Blonde". The Daily Telegraph. Retrieved 2009-07-01.
  2. ^ "Beerfest: The Australian Beer Awards". Retrieved 2009-07-01.
  3. ^ Tedmanson, Sophie (March 20, 2009). "Skinny Blonde: rock 'n' roll beer with a naked twist". Times Online. Retrieved 2009-07-01.
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