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"Live While We're Young" made its [[Irish Singles Chart]] debut at number one on 4 October 2012, becoming One Direction's fourth top ten appearance and their second number-one hit.<ref>{{cite web|url=http://www.chart-track.co.uk/?i=1431&s=1111|title=One Direction – Straight To The Top|work=Chart-track |publisher=GFK|date=5 October 2012 |accessdate=12 October 2012}}</ref> Becoming their highest peaking single, it debuted and peaked at number three on the Dutch [[Mega Single Top 100]] chart on 6 October 2012.<ref name="Netherlands"/><ref name="dutchcharts1">{{cite web|url=http://dutchcharts.nl/showinterpret.asp?interpret=One+Direction|title=Discography One Direction|work=''dutchcharts.nl'' |publisher=Hung Medien|accessdate=2 October 2012|language=Dutch}}</ref> "Live While We're Young" became One Direction's fourth [[UK Singles Chart]] top ten hit in twelve months with "Live While We're Young" entering at number 3 on 7 October 2012.<ref>{{cite web|url=http://www.officialcharts.com/chart-news/rihannas-diamonds-knocks-gangnam-style-off-number-1-1632/|title=Rihanna’s Diamonds knocks Gangnam Style off Number 1|publisher=[[Official Charts Company]]|author=Dan Lane|date=7 October 2012|accessdate=7 October 2012}}</ref> Elsewhere in Europe, the song became a top ten hit in Austria,<ref name="Austria"/> Belgium (Flanders),<ref name="Flanders"/> Czech Republic,<ref name="Czech Republic"/> Denmark,<ref name="Denmark"/> Hungary,<ref name="Hungary"/> Italy,<ref name="Italy"/> Spain,<ref name="Spain"/> and Switzerland.<ref name="Switzerland"/> It was certified gold by [[IFPI Denmark]] on 13 December 2012, denoting sales of 15,000.<ref name=denmarkcert>{{cite web|url=http://www.ifpi.dk/?q=certificeringer&page=31|title=One Direction "Live While We're Young" (SME) - IFPI Denmark|language=Danish|publisher=[[IFPI Denmark]]|accessdate=1 February 2013}}</ref> Additionally, it attained top forty positions in European territories such as Belgium (Wallonia),<ref name="Wallonia"/> France,<ref name="France"/> Germany,<ref name="Germany"/> Sweden,<ref name="Sweden"/> and Slovakia.<ref name="Slovakia"/>
"Live While We're Young" made its [[Irish Singles Chart]] debut at number one on 4 October 2012, becoming One Direction's fourth top ten appearance and their second number-one hit.<ref>{{cite web|url=http://www.chart-track.co.uk/?i=1431&s=1111|title=One Direction – Straight To The Top|work=Chart-track |publisher=GFK|date=5 October 2012 |accessdate=12 October 2012}}</ref> Becoming their highest peaking single, it debuted and peaked at number three on the Dutch [[Mega Single Top 100]] chart on 6 October 2012.<ref name="Netherlands"/><ref name="dutchcharts1">{{cite web|url=http://dutchcharts.nl/showinterpret.asp?interpret=One+Direction|title=Discography One Direction|work=''dutchcharts.nl'' |publisher=Hung Medien|accessdate=2 October 2012|language=Dutch}}</ref> "Live While We're Young" became One Direction's fourth [[UK Singles Chart]] top ten hit in twelve months with "Live While We're Young" entering at number 3 on 7 October 2012.<ref>{{cite web|url=http://www.officialcharts.com/chart-news/rihannas-diamonds-knocks-gangnam-style-off-number-1-1632/|title=Rihanna’s Diamonds knocks Gangnam Style off Number 1|publisher=[[Official Charts Company]]|author=Dan Lane|date=7 October 2012|accessdate=7 October 2012}}</ref> Elsewhere in Europe, the song became a top ten hit in Austria,<ref name="Austria"/> Belgium (Flanders),<ref name="Flanders"/> Czech Republic,<ref name="Czech Republic"/> Denmark,<ref name="Denmark"/> Hungary,<ref name="Hungary"/> Italy,<ref name="Italy"/> Spain,<ref name="Spain"/> and Switzerland.<ref name="Switzerland"/> It was certified gold by [[IFPI Denmark]] on 13 December 2012, denoting sales of 15,000.<ref name=denmarkcert>{{cite web|url=http://www.ifpi.dk/?q=certificeringer&page=31|title=One Direction "Live While We're Young" (SME) - IFPI Denmark|language=Danish|publisher=[[IFPI Denmark]]|accessdate=1 February 2013}}</ref> Additionally, it attained top forty positions in European territories such as Belgium (Wallonia),<ref name="Wallonia"/> France,<ref name="France"/> Germany,<ref name="Germany"/> Sweden,<ref name="Sweden"/> and Slovakia.<ref name="Slovakia"/>


The single debuted at number two on the [[ARIA Charts|Australian Singles Chart]] of 14 October 2012, with first-week sales of 58,659 copies.<ref name="Australia"/><ref>{{cite news|url=http://www.news.com.au/news/gangnam-style-beats-out-one-direction-in-australian-music-chart/story-fnejlvvj-1226490688429|title=Gangnam Style beats out One Direction in Australian music chart|date=8 October 2012|accessdate=9 February 2012|work=[[Herald Sun]]| author =Cameron Adams}}</ref> The single marks the group's highest peaking song in Australia, passing up the number-three peak of "[[One Thing (One Direction song)|One Thing]]" and their third top ten hit.<ref>{{cite web|url=http://australian-charts.com/showinterpret.asp?interpret=One+Direction |title=Discography One Direction |work=''Australian-charts.com'' |publisher=Hung Medien |accessdate=26 January 2012|location=Switzerland}}</ref> The track was certified double platinum by the [[Australian Recording Industry Association]] (ARIA), denoting sales of 140,000 copies.<ref name="auscert">{{cite web|url=http://www.aria.com.au/pages/httpwww.aria.com.aupagesaria-charts-accreditations-singles-2013.htm|title=ARIA Charts – Accreditations – 2013 Singles|date=|publisher=[[Australian Recording Industry Association]] (ARIA)|accessdate=8 February 2013|location=Australia}}</ref> The track made its [[Recording Industry Association of New Zealand|New Zealand Singles Chart]] debut at number one on 8 October 2012, marking the quintet's first number-one hit, and their second top five charting song in New Zealand.<ref name="New Zealand"/><ref>{{cite web|url=http://charts.org.nz/showinterpret.asp?interpret=One+Direction|title=Discography One Direction|work=''charts.org.nz'' |publisher=Hung Medien|location=Switzerland|accessdate=3 October 2012}}</ref> "Live While We're Young" has received a platinum certification from the [[Recording Industry Association of New Zealand]] (RIANZ), indicating sales of 15,000 copies.<ref name="nzcert">{{cite web|url=http://nztop40.co.nz/chart/singles?chart=2100|title=NZ Top 40 Singles|work=''Nztop40.co.nz'' |publisher=[[Recording Industry Association of New Zealand]] (RIANZ)|date=5 December 2012 |accessdate=5 December 2012|location=New Zealand}}</ref> After three days of digital availability, the song made its [[Canadian Hot 100]] debut at number 78 on 4 October 2012.<ref>{{Cite news|url=http://www.billboard.com/#/charts/canadian-hot-100?chartDate=2012-10-13&order=gainer|title=Canadian Hot 100: Week of October 13, 2012 (Biggest Jump)|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> It surged to number 2 the following week, recording the highest number of digital downloads in the tracking week for a song in Canada.<ref>{{Cite news|url=http://www.billboard.com/#/charts/canadian-hot-100?chartDate=2012-10-20&order=position|title=Canadian Hot 100: Week of October 20, 2012 (Chart position)|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> "Live While We're Young" marks One Direction's highest peaking song and their second top ten hit on the chart.<ref>{{cite web | url=http://www.billboard.com/charts/billboard-200#/artist/one-direction/chart-history/1748710?f=793&g=Singles |title=One Direction Song Chart History: Billboard Canadian Hot 100 |work=Billboard |publisher=Prometheus Global Media |accessdate=28 September 2012}}</ref>
The single debuted at number two on the [[ARIA Charts|Australian Singles Chart]] of 14 October 2012, with first-week sales of 58,659 copies.<ref name=Australia>{{cite web|url=http://www.aria.com.au/pages/httpwww.aria.com.aupagesALBUMaccreds2012.htm |title=ARIA Charts - Accreditations - 2012 Albums |publisher=[[Australian Recording Industry Association]] |date= |accessdate=19 May 2012}}</ref><ref>{{cite news|url=http://www.news.com.au/news/gangnam-style-beats-out-one-direction-in-australian-music-chart/story-fnejlvvj-1226490688429|title=Gangnam Style beats out One Direction in Australian music chart|date=8 October 2012|accessdate=9 February 2012|work=[[Herald Sun]]| author =Cameron Adams}}</ref> The single marks the group's highest peaking song in Australia, passing up the number-three peak of "[[One Thing (One Direction song)|One Thing]]" and their third top ten hit.<ref>{{cite web|url=http://australian-charts.com/showinterpret.asp?interpret=One+Direction |title=Discography One Direction |work=''Australian-charts.com'' |publisher=Hung Medien |accessdate=26 January 2012|location=Switzerland}}</ref> The track was certified double platinum by the [[Australian Recording Industry Association]] (ARIA), denoting sales of 140,000 copies.<ref name="auscert">{{cite web|url=http://www.aria.com.au/pages/httpwww.aria.com.aupagesaria-charts-accreditations-singles-2013.htm|title=ARIA Charts – Accreditations – 2013 Singles|date=|publisher=[[Australian Recording Industry Association]] (ARIA)|accessdate=8 February 2013|location=Australia}}</ref> The track made its [[Recording Industry Association of New Zealand|New Zealand Singles Chart]] debut at number one on 8 October 2012, marking the quintet's first number-one hit, and their second top five charting song in New Zealand.<ref name="New Zealand"/><ref>{{cite web|url=http://charts.org.nz/showinterpret.asp?interpret=One+Direction|title=Discography One Direction|work=''charts.org.nz'' |publisher=Hung Medien|location=Switzerland|accessdate=3 October 2012}}</ref> "Live While We're Young" has received a platinum certification from the [[Recording Industry Association of New Zealand]] (RIANZ), indicating sales of 15,000 copies.<ref name="nzcert">{{cite web|url=http://nztop40.co.nz/chart/singles?chart=2100|title=NZ Top 40 Singles|work=''Nztop40.co.nz'' |publisher=[[Recording Industry Association of New Zealand]] (RIANZ)|date=5 December 2012 |accessdate=5 December 2012|location=New Zealand}}</ref> After three days of digital availability, the song made its [[Canadian Hot 100]] debut at number 78 on 4 October 2012.<ref>{{Cite news|url=http://www.billboard.com/#/charts/canadian-hot-100?chartDate=2012-10-13&order=gainer|title=Canadian Hot 100: Week of October 13, 2012 (Biggest Jump)|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> It surged to number 2 the following week, recording the highest number of digital downloads in the tracking week for a song in Canada.<ref>{{Cite news|url=http://www.billboard.com/#/charts/canadian-hot-100?chartDate=2012-10-20&order=position|title=Canadian Hot 100: Week of October 20, 2012 (Chart position)|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> "Live While We're Young" marks One Direction's highest peaking song and their second top ten hit on the chart.<ref>{{cite web | url=http://www.billboard.com/charts/billboard-200#/artist/one-direction/chart-history/1748710?f=793&g=Singles |title=One Direction Song Chart History: Billboard Canadian Hot 100 |work=Billboard |publisher=Prometheus Global Media |accessdate=28 September 2012}}</ref>


In the United States, One Direction made US chart history by achieving the biggest opening one-week sales figure for a song by a non-US artist ever;<ref name="Musicweek1">{{cite news|author=Tina Hart|url=http://www.musicweek.com/news/read/one-direction-have-fastest-selling-single-by-a-uk-artist/052114 |title=One Direction achieve fastest-selling single by a UK act in the US |work=[[Music Week]] |publisher=Intent Media|date=21 October 2012 |accessdate=11 October 2012}}</ref> the track entered the [[Digital Songs]] chart at number one on 10 October 2012, selling 341,000 copies in its first week.<ref name="Billboarddebut"/><ref name="Musicweek1"/> Additionally, it was the first time since January 2012, when Adele's "[[Set Fire to the Rain]]" was the top seller that a single by a British act had led that list and its weekly sales is also the highest by a British act since another Adele track "[[Rolling in the Deep]]", sold 353,000 units in a week in May 2011.<ref name="Music week2">{{cite news|author=Paul Williams |url=http://www.musicweek.com/news/read/us-charts-brits-in-stunning-week-on-billboard-countdowns/052134 |title=US charts: Brits in stunning week on Billboard countdowns |work=[[Music Week]] |publisher=Intent Media|date=11 October 2012 |accessdate=19 October 2012}}</ref> The single's opening sales is also the third biggest debut ever for a download by a group, surpassed by the arrivals of [[Maroon 5]]'s 2012 single "[[Payphone (song)|Payphone]]" (493,000) and [[The Black Eyed Peas]]' 2009 single "[[Boom Boom Pow]]" (465,000).<ref name="Billboarddebut"/> "Live While We're Young" debuted at number three on the [[Billboard Hot 100|''Billboard'' Hot 100]] chart, marking the highest bow by a British group and the second-highest debut among all UK acts, outpaced only by [[Elton John]]'s number one arrival in 1997 with "[[Candle in the Wind 1997]]."<ref name="Billboarddebut">{{Cite news|author=Keith Caufield|url=http://www.billboard.com/news#/news/one-direction-has-highest-ever-hot-100-debut-1007978082.story|title=One Direction Has Highest-Ever Hot 100 Debut by U.K. Group|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> In addition, that tracking week marked the first time two UK artists have simultaneously started in the ''Billboard'' Hot 100 top ten, as [[Adele (singer)|Adele]]'s "[[Skyfall (song)|Skyfall]]" debuted at number eight.<ref name="Billboarddebut"/> ''Billboard'' correspondent Keith Caufield noted its "huge sales" spurred its high entry on the ''Billboard'' Hot 100, which blends sales, airplay and streaming data.<ref name="Billboarddebut"/> "Live While We're Young" also became the act's highest peaking single, passing up the number-four peak of "What Makes You Beautiful". In the week ending 20 January 2013, the song topped the one million mark in US sales.<ref>{{cite news|url=http://music.yahoo.com/blogs/chart-watch/week-ending-jan-20-2013-songs-timberlake-loses-200953979.html|title=Week Ending Jan. 20, 2013. Songs: Timberlake Loses Battle Of The Justins|date=23 January 2013|accessdate=9 February 2013|work=[[Yahoo! Music]]|author=Paul Grein|publisher=[[Yahoo!]]}}</ref> Likewise, the track was certified platinum by the [[Recording Industry Association of America]] (RIAA) on 23 January 2013, denoting sales of 1,000,000 copies.<ref name="RIAA">{{cite web|url=http://www.riaa.com/goldandplatinumdata.php?artist=One_Direction|title=Gold and Platinum > Searchable Database > One Direction|publisher=[[Recording Industry Association of America]] (RIAA)|accessdate=8 November 2012|location=United States}}</ref>
In the United States, One Direction made US chart history by achieving the biggest opening one-week sales figure for a song by a non-US artist ever;<ref name="Musicweek1">{{cite news|author=Tina Hart|url=http://www.musicweek.com/news/read/one-direction-have-fastest-selling-single-by-a-uk-artist/052114 |title=One Direction achieve fastest-selling single by a UK act in the US |work=[[Music Week]] |publisher=Intent Media|date=21 October 2012 |accessdate=11 October 2012}}</ref> the track entered the [[Digital Songs]] chart at number one on 10 October 2012, selling 341,000 copies in its first week.<ref name="Billboarddebut"/><ref name="Musicweek1"/> Additionally, it was the first time since January 2012, when Adele's "[[Set Fire to the Rain]]" was the top seller that a single by a British act had led that list and its weekly sales is also the highest by a British act since another Adele track "[[Rolling in the Deep]]", sold 353,000 units in a week in May 2011.<ref name="Music week2">{{cite news|author=Paul Williams |url=http://www.musicweek.com/news/read/us-charts-brits-in-stunning-week-on-billboard-countdowns/052134 |title=US charts: Brits in stunning week on Billboard countdowns |work=[[Music Week]] |publisher=Intent Media|date=11 October 2012 |accessdate=19 October 2012}}</ref> The single's opening sales is also the third biggest debut ever for a download by a group, surpassed by the arrivals of [[Maroon 5]]'s 2012 single "[[Payphone (song)|Payphone]]" (493,000) and [[The Black Eyed Peas]]' 2009 single "[[Boom Boom Pow]]" (465,000).<ref name="Billboarddebut"/> "Live While We're Young" debuted at number three on the [[Billboard Hot 100|''Billboard'' Hot 100]] chart, marking the highest bow by a British group and the second-highest debut among all UK acts, outpaced only by [[Elton John]]'s number one arrival in 1997 with "[[Candle in the Wind 1997]]."<ref name="Billboarddebut">{{Cite news|author=Keith Caufield|url=http://www.billboard.com/news#/news/one-direction-has-highest-ever-hot-100-debut-1007978082.story|title=One Direction Has Highest-Ever Hot 100 Debut by U.K. Group|work=Billboard|publisher=Prometheus Global Media|accessdate=12 October 2012}}</ref> In addition, that tracking week marked the first time two UK artists have simultaneously started in the ''Billboard'' Hot 100 top ten, as [[Adele (singer)|Adele]]'s "[[Skyfall (song)|Skyfall]]" debuted at number eight.<ref name="Billboarddebut"/> ''Billboard'' correspondent Keith Caufield noted its "huge sales" spurred its high entry on the ''Billboard'' Hot 100, which blends sales, airplay and streaming data.<ref name="Billboarddebut"/> "Live While We're Young" also became the act's highest peaking single, passing up the number-four peak of "What Makes You Beautiful". In the week ending 20 January 2013, the song topped the one million mark in US sales.<ref>{{cite news|url=http://music.yahoo.com/blogs/chart-watch/week-ending-jan-20-2013-songs-timberlake-loses-200953979.html|title=Week Ending Jan. 20, 2013. Songs: Timberlake Loses Battle Of The Justins|date=23 January 2013|accessdate=9 February 2013|work=[[Yahoo! Music]]|author=Paul Grein|publisher=[[Yahoo!]]}}</ref> Likewise, the track was certified platinum by the [[Recording Industry Association of America]] (RIAA) on 23 January 2013, denoting sales of 1,000,000 copies.<ref name="RIAA">{{cite web|url=http://www.riaa.com/goldandplatinumdata.php?artist=One_Direction|title=Gold and Platinum > Searchable Database > One Direction|publisher=[[Recording Industry Association of America]] (RIAA)|accessdate=8 November 2012|location=United States}}</ref>

Revision as of 22:59, 22 February 2013

"Live While We're Young"
Song

"Live While We're Young" is a song by English-Irish boy band One Direction, released as the lead single from their second studio album Take Me Home (2012). Written by Rami Yacoub, Carl Falk and Savan Kotecha and produced by Yacoub and Falk, it was released by Syco Records on 28 September 2012. Falk, Kotecha, and Yacoub had collaboratively helmed One Direction's previous hits, "What Makes You Beautiful" and "One Thing". The track is an uptempo, upbeat pop song which includes elements of dance pop and bubblegum pop. The song utilises rock undertones, vocal harmonies, hand claps, prominent electric guitar riffs, and repetitive synthesizers.

Critical response to "Live While We're Young" was mixed. While it faced criticism for its opening guitar riff bearing similarities with The Clash's 1982 single "Should I Stay or Should I Go", critics who favoured the song cited its omnipresence and resemblance of happiness. Additionally, the song's lyrics were negatively received by several critics, interpreted as a thinly veiled euphemism for sexual intercourse. A commercial success, the song became a top ten hit in fifteen countries, while reaching the top of the charts in New Zealand and Ireland. In the United States, "Live While We're Young" debuted at number three on the Billboard Hot 100 chart, marking the second-highest bow among all UK acts, outpaced only by Elton John's number one arrival with "Candle in the Wind 1997" and recorded the highest one-week opening sales figure for a song by a non-US artist.

Following an unauthorized internet leak, the song's accompanying music video was officially released on 20 September 2012, four days earlier than the intended release date. It was directed by Vaughan Arnell and depicts a camping, water festival theme, with the group's activities considered "scampering". The music video was generally well received by critics, many of whom commended its carefree, abrasive nature. Upon release, it broke the Vevo record for having the most views in a 24-hour period with 8.24 million, besting the previous record which had been set by Justin Bieber's "Boyfriend" (8.00 million). Bieber subsequently regained the record with his music video for "Beauty and a Beat" (10.6 million).

The track was featured in a Pepsi television commercial for the United States. One Direction performed "Live While We're Young" in a series of live appearances such as televised shows The X Factor USA and The Today Show.

Background and release

"Live While We're Young" was written by Rami Yacoub, Carl Falk, and Savan Kotecha and was produced by Yacoub and Falk.[1] The trio had collaboratively helmed One Direction's previous hits, "What Makes You Beautiful" and "One Thing".[1] In early 2012, the group confirmed a follow-up album for their debut album, Up All Night (2011), was in development. "In the summer, we’re going to get back and start a new record. We want to bring out a record nearly every year, every year and a half," member Niall Horan said, revealing they were arranging "meetings and stuff with different writers and producers."[2] The vocal ensemble began recording the album in May 2012, in Stockholm, Sweden—"Live While We're Young" is a result of those recording sessions.[3] In June 2012, Horan spoke to MTV News, elaborating on the lead single's progression, "Then obviously we've got to make a decision for a single soon, 'cause we have to get a single out towards September, I suppose. So obviously we don't have a date for that yet, so we're gonna have to start thinking, sitting down with the record label, sitting down with management, getting everyone's views. Obviously everyone was on the same page [last time]. It's usually not a struggle."[4]

The band confirmed the single by uploading a video to YouTube on 23 August 2012.[1] Globally, the song was made available for pre-order at 24:00 GMT on 24 August 2012, through the iTunes Store, while excluding, Canada, Japan, and the United States.[5] The artwork was revealed on 14 September 2012.[6] Jocelyn Vena of MTV described it as portraying "the fivesome enjoying the outdoors during a camping trip, goofing off outside a tent."[6] Its radio premiere was scheduled for 24 September 2012, however due to its music video leaking unauthorized on 20 September 2012, the band decided for the song to have its radio premiere four days ahead of its initial debut. On 28 September 2012, Sony Music Entertainment released it digitally in Australia, New Zealand, and most of Europe.[7][8][9] The United Kingdom and Mexico saw the release on 30 September 2012, while in the United States it was released on 1 October 2012.[5][10] The track was released digitally on 2 October 2012 in Spain.[11]

Composition and lyrics

"Live While We're Young" is an uptempo, upbeat pop song which includes elements of dance-pop and bubblegum pop.[12] The song is set in common time with a fast tempo of 126 beats per minute.[13] The track is written in the key of D major with vocal elements ranging from the note of D4 to A5.[13] The song features rock undertones, vocal harmonies, hand claps, prominent electric guitar riffs, and repetitive synthesizers, reminiscent of the musical structures of their debut album.[1][14] The opening guitar riff has been noted as similar to that of The Clash song "Should I Stay or Should I Go" (1982).[15] According to Alexis Petridis of The Guardian, the opening guitar riff includes "the sound of a plectrum stroking a guitar's muted strings three times between blasts of the riff. In an act of nose-thumbing contempt, it changes literally one note, presumably to avoid having to pay the Clash any royalties."[16]

Sam Lansky of Idolator noted that the song sounds like a "pop banger" in the vein of their breakthrough hit "What Makes You Beautiful".[17] In contrast of One Direction's previous singles, the lead vocals are predominantly sung by Zayn Malik.[18][19] The song contains a quiet chorus reprise in the bridge.[20] The chorus samples layers of "whoa-oa-oa"[17] and encompasses the lines: "Let’s go crazy, crazy, crazy till we see the sun/ I know we only met but let’s pretend it’s love / And never, never, never stop for anyone/ Tonight let’s get some, and live while we’re young."[19][21] Several critics commonly concurred that the song's lyrics interpret a thinly veiled euphemism for sexual intercourse.[12][15][22][23][24] Kotecha quipped in a September 2012 interview with Sugarscape:

"The whole idea is that you have that nostalgic night out, so people who are older can listen to it too. None of us are naive enough not to know what kids do. It’s important not to patronise the youth of today, we’re not gonna be writing about ‘oh let’s just hold hands for a while’ you know? They need their music to connect. A lot of songs are about sex and you have to be realistic about it."[25]

Critical response

The song's opening guitar riff was compared by some critics to that of The Clash's (pictured) 1982 single "Should I Stay or Should I Go".

"Live While We're Young" received mixed reviews from music critics. Robert Copsey of Digital Spy gave "Live While We're Young" four out of five stars and wrote, "it's little different from what we've heard before - but when you're the world's biggest boyband, it's no bad thing."[26] Mikael Wood of the Los Angeles Times summarised it as a "characteristically peppy piece of high-gloss party pop."[27] Lansky called the chorus "explosive" and assessed, "Like all of One Direction's music, “Live While We’re Young” is relentlessly effective, and seems perfectly tailored to top the charts."[17] Andrew Unterberger of Popdust acknowledged that "the song is smart to swipe the guitar-only opening pattern from The Clash's "Should I Stay or Should I Go?"—akin to "What Makes You Beautiful" lifting the "Summer Nights" beginning—calling on pop history to get you excited for the song before you even really realise why." Unterberger further highlighted the small lyrical plays for conveying "an incredible amount of urgency and fun without much clunky verbage, making singing along something of an inevitability."[20] A writer for The Huffington Post asserted that the song delivers for fans of their debut album: "a poppy, energetic, happy-go-lucky track."[19]

Sylvie Lesas of Evigshed Magazine gave it a rating of five out of five stars, called it "upbeat, fun and very fresh", and proclaimed that "radios are going to love it."[28] Chris Younie of 4Music called it "insanely catchy", lauding its production for combining a "simple" guitar riff with an "anthemic feel-good chorus".[29] Vena named the song a "bit cheeky" and "total bubble-gum perfection", citing its "jangly guitars and a tap-your-foot-along beat." Vena ultimately declared, "the sing-songy melody completes the package perfectly as it embodies the track's joie de vivre message."[12] MSN Music's Tina Hart concluded, "It's fun, pure unadulterated pop and I like it."[30] Writing for The Vancouver Sun, Leah Collins quipped that even though the song lifts its main riff from a The Clash song, "this tune is as yummy and bubble-gummy as anything" on One Direction's debut studio album Up All Night (2011).[31] Newsday's Glenn Gamboa felt the track represented "a slightly edgier song, both in sound, as it sort of appropriates the opening riffs of The Clash's "Should I Stay Or Should I Go," and in tone, as they declare in unison, "Tonight let's get some! And live while we're young."" Gamboa acknowledged that the song is even more omnipresent than the band's previous hits combined.[23]

In a detailed review, HitFix's Melina Newman denounced its lyrical content: "Even though they never are so blatant about it that booty call subtext can't go right over their tween audience's head, there's no mistaking lines like “if we get together, don’t let the pictures ever leave your phone” for anyone who's 13 or up. The lyrics are unwieldy and uncouth. That's what happens when you're not a boy, but not yet a man: One Direction can't go straight from the G-rated sweetness of “What Makes You Beautiful” to something akin to Enrique Iglesias's "Tonight, I’m F****** You," so instead they’re stuck with this in between clumsiness that the not-so-little girls will understand."[15] Bill Lamb of About.com concurred; viewing the song as overtly sexual. Lamb noted that one of the elements of One Direction's music that have "made them so compelling" is that the themes of their songs have seemed "perfectly" aimed to a core audience aged approximately 8 to 12 and female: "It is difficult to see "Live While We're Young" expanding the audience for the group significantly. In fact, it could even be somewhat of a misstep."[22] Grady Smith of Entertainment Weekly characterised it as "not-so-innocent" and a "party jam".[14] Jason Lipshutz of Billboard dubbed its lyrics "salacious" and foreshadowed: "If this song is One Direction's bid for slightly promiscuous maturity, it arrives too soon after the more accomplished puppy-love odes of previous hits "What Makes You Beautiful" and "One Thing" to further the conversation."[24]

Commercial performance

"Live While We're Young" made its Irish Singles Chart debut at number one on 4 October 2012, becoming One Direction's fourth top ten appearance and their second number-one hit.[32] Becoming their highest peaking single, it debuted and peaked at number three on the Dutch Mega Single Top 100 chart on 6 October 2012.[33][34] "Live While We're Young" became One Direction's fourth UK Singles Chart top ten hit in twelve months with "Live While We're Young" entering at number 3 on 7 October 2012.[35] Elsewhere in Europe, the song became a top ten hit in Austria,[36] Belgium (Flanders),[37] Czech Republic,[38] Denmark,[39] Hungary,[40] Italy,[41] Spain,[42] and Switzerland.[43] It was certified gold by IFPI Denmark on 13 December 2012, denoting sales of 15,000.[44] Additionally, it attained top forty positions in European territories such as Belgium (Wallonia),[45] France,[46] Germany,[47] Sweden,[48] and Slovakia.[49]

The single debuted at number two on the Australian Singles Chart of 14 October 2012, with first-week sales of 58,659 copies.[50][51] The single marks the group's highest peaking song in Australia, passing up the number-three peak of "One Thing" and their third top ten hit.[52] The track was certified double platinum by the Australian Recording Industry Association (ARIA), denoting sales of 140,000 copies.[53] The track made its New Zealand Singles Chart debut at number one on 8 October 2012, marking the quintet's first number-one hit, and their second top five charting song in New Zealand.[54][55] "Live While We're Young" has received a platinum certification from the Recording Industry Association of New Zealand (RIANZ), indicating sales of 15,000 copies.[56] After three days of digital availability, the song made its Canadian Hot 100 debut at number 78 on 4 October 2012.[57] It surged to number 2 the following week, recording the highest number of digital downloads in the tracking week for a song in Canada.[58] "Live While We're Young" marks One Direction's highest peaking song and their second top ten hit on the chart.[59]

In the United States, One Direction made US chart history by achieving the biggest opening one-week sales figure for a song by a non-US artist ever;[60] the track entered the Digital Songs chart at number one on 10 October 2012, selling 341,000 copies in its first week.[61][60] Additionally, it was the first time since January 2012, when Adele's "Set Fire to the Rain" was the top seller that a single by a British act had led that list and its weekly sales is also the highest by a British act since another Adele track "Rolling in the Deep", sold 353,000 units in a week in May 2011.[62] The single's opening sales is also the third biggest debut ever for a download by a group, surpassed by the arrivals of Maroon 5's 2012 single "Payphone" (493,000) and The Black Eyed Peas' 2009 single "Boom Boom Pow" (465,000).[61] "Live While We're Young" debuted at number three on the Billboard Hot 100 chart, marking the highest bow by a British group and the second-highest debut among all UK acts, outpaced only by Elton John's number one arrival in 1997 with "Candle in the Wind 1997."[61] In addition, that tracking week marked the first time two UK artists have simultaneously started in the Billboard Hot 100 top ten, as Adele's "Skyfall" debuted at number eight.[61] Billboard correspondent Keith Caufield noted its "huge sales" spurred its high entry on the Billboard Hot 100, which blends sales, airplay and streaming data.[61] "Live While We're Young" also became the act's highest peaking single, passing up the number-four peak of "What Makes You Beautiful". In the week ending 20 January 2013, the song topped the one million mark in US sales.[63] Likewise, the track was certified platinum by the Recording Industry Association of America (RIAA) on 23 January 2013, denoting sales of 1,000,000 copies.[64]

Music video

The music video was directed by Vaughan Arnell.[65] On 24 August 2012, One Direction announced that an accompanying music video for "Live While We're Young" was filmed at a "secret place."[66] Afterwards it was confirmed that this place was Tunbridge Wells, Kent, England.[67][68] The same day members of the group spoke of their experience via social networking website Twitter. Liam Payne reflected, "Video shoot was ammazzinng yesterday cant wait for you all to see it."[69] Horan wrote, "Guys! We have literally just finished shooting the video for "live while we're young" ur gona love it! It was soo fun to shoot!"[70] Harry Styles said, "Day two finished, and that's the video for 'Live While We're Young' done. Amazing crew, amazing people involved. Thanks again."[71] In August 2012, after the band finished filming, pictures leaked on to the internet, which featured members of One Direction along with a group of people having a party in a pool, playing with a microphone, a banana and an inflatable ball.[67] According to an MTV News article published on 14 September 2012, the video would feature a "summer music festival vibe" with the group "getting wet and wild, acting silly with props and getting soaked by water guns."[6] The official video was initially due to premier on 24 September 2012.[72] However, a poor quality version of the music video leaked online on 20 September 2012.[72] The same day it was officially published on One Direction's Vevo channel on YouTube because of the leak.[73] In regard, they stated:

"We wanted our fans to see the video and hear the single in the proper way so we've moved the premiere to tonight. We're really excited about LWWY, we've worked really hard on it and we can't wait for everyone to see and hear it later today!"[72]

Fuse writer Nicole James opined that the music video contains "Monkees-inspired hijinks" (pictured).[74]

The video begins with One Direction waking up in a tent. Outside, Payne starts singing the opening lines, while others are seen playing guitars sitting on hay bales in a camp setting.[75] Subsequent scenes inter cut featuring One Direction interpreting the chorus at the camp setting in a circle, on an open field, driving a car, and at a lake where members of the group play in plastic bubbles and boats.[75] As it turns to nighttime, the camp is the main setting; they conduct a football match and afterwards a pool party.[75] The video ends with One Direction looking at the camera, with Malik singing the last line.[75]

Upon release, the video broke the Vevo record for having the most views in a 24-hour period with 8.24 million views, besting the previous record which had been set by Justin Bieber's "Boyfriend" (8.00 million).[76] Released on 12 October 2012, Bieber regained the record with his music video for "Beauty and a Beat" (10.6 million).[77] It received positive reviews from music critics, who generally complimented its carefree, abrasive nature. Smith quipped that it has "notable moments," which he cited, "glowstick campfire dances, inflatable pool splashing, four wheeler racing, and an unfortunate blonde streak in Zayn [Malik]'s hair."[14] The Hollywood Reporter writer Sophie A. Schillaci called it "fun-filled", highlighting the culminating "nighttime soccer match-meets-dance party", and concluded, "the visuals pair perfectly with the poppy, up-tempo track, which encourages fans to go “crazy, crazy, crazy, 'till we see the sun.”[18] Lansky called it a "high quality video" and "fairly standard 1D fare", and elaborated on the latter:"the boys get up to some teenage shenanigans and, well, live while they’re young. When their festivities culminate in a pool party that reads more like a wet t-shirt contest than anything else, it's abundantly clear that 1D knows their audience."[17] Younie commented, "The video is chock full of camping fun and frolics, as the boys get all playful and excitable around a campsite. Expect lots of partying and - wait for it ladies - water. Yes, the boys get wet. Lovely stuff."[29] The Huffington Post characterised it as an "epic summer adventure", assessing, "from a camping trip to the ultimate beach party, complete with a shirtless Niall [Horan] and inflatable banana."[19] Collins described it as featuring the group "doing what they do best — scampering, singing, scampering some more."[31] ITN's Lindsay Brown viewed the video as "wholesome", showing them "having some good old fashioned fun."[78] Fuse editor Nicole James praised the apparent recurring trend of "how the group isn't afraid to make fun of themselves." James elaborated: "If it were any other boy band acting out the Monkees-inspired hijinks in 1D's new video "Live While We're Young," it would likely come off as super cheesy. But for these five guys, their sense of comfortable self-awareness really comes through."[74]

Live performances and usage in media

One Direction performed the track along with songs of their debut album at the 2012 BBC Radio 1 Teen Awards (7 October).[79] The group performed "Live While We're Young" on The X Factor Italy (1 November)[80] and on the The X Factor Sweden (2 November).[81] They also performed "Live While We're Young" and "Little Things" on The X Factor USA (8 November).[82] The band performed the track alongside "What Makes You Beautiful", "Little Things", and "Kiss You" on The Today Show at the Rockefeller Center (13 November), to a record crowd estimated at 15,000.[83] The group performed "Live While We're Young" and "Little Things" on the BBC's Children in Need 2012 telethon (16 November).[84] One Direction also performed the track at Germany's Bambi Awards (22 November).[85] "Live While We're Young" was included in the set list of the group's headlining sold-out show at Madison Square Garden (3 December).[86]

"Live While We're Young" was featured in a Pepsi television commercial for the United States that featured both One Direction and the American football player Drew Brees.[87] It premiered on Fox in the United States on 10 October 2012.[87] In the commercial, Brees and Styles argue over who gets a can of Pepsi, Brees and One Direction show off their achievements, and Horan tells Brees that he can join One Direction if he gives the can to Styles. The commercial ends with Brees performing with One Direction and singing part of "Live While We're Young" off-key. Jocelyn Vena of MTV called the clip comedic and wrote: "The brand-new commercial not only allows the group to show off their funny bones, but it also serves as a reminder that their new album Take Me Home, featuring "LWWY," is only a month away from dropping."[87]

An a cappella version of "Live While We're Young" was performed by Grant Gustin and the Dalton Academy Warblers in the Glee episode "Thanksgiving".[88]

Live While We're Young was used for the opening scene of the Miss Universe 2012 pageant.

Formats and track listings

  • Digital download - EP[8]
  1. "Live While We're Young" - 3:18
  2. "Live While We're Young" (Dave Audé remix) - 5:40
  3. "Live While We're Young" (The Jump Smokers remix) - 4:25
  4. "I Want" (Live) - 3:06
  5. "Moments" (Live) (Pre-order only) - 4:44
  1. "Live While We're Young" - 3:18
  2. "I Want" (Live) - 3:06

Charts and certifications

Release history

Region Date Format Label
Australia[7] 28 September 2012 Digital download Sony Music Entertainment
Austria[111]
Belgium[112]
Finland[113]
Germany[114]
Ireland[9]
Italy[115]
Luxembourg[116]
New Zealand[8]
Netherlands[117]
Norway[118]
Sweden[119]
Switzerland[120]
Mexico[10] 30 September 2012
United Kingdom[121]
United States[5] 1 October 2012
Canada[5]
Spain[11] 2 October 2012
United Kingdom[122] 9 October 2012 CD single

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  115. ^ "Live While We're Young - EP" (in Italian). iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  116. ^ "Live While We're Young - EP". iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  117. ^ "Live While We're Young - EP" (in Dutch). iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  118. ^ "Live While We're Young - EP". iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  119. ^ "Live While We're Young - EP" (in Swedish). iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  120. ^ "Live While We're Young - EP" (in German). iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  121. ^ "Live While We're Young - EP". iTunes (Apple Inc.). 28 September 2012. Retrieved 1 October 2012.
  122. ^ "Live While We're Young (Import, Single)". Amazon.com. 28 September 2012.
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