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Coordinates: 14°16′55″N 121°05′43″E / 14.2819473°N 121.0953936°E / 14.2819473; 121.0953936
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== History ==
== History ==
===Foundations===
Mario and Cynthia Mamon are the founders of the theme park. Their family frequented visited theme parks such as Boom na Boom, Big Bang sa Alabang and Fiesta Carnival which led to the couple of opening a theme park of their own. The Mamons wrote to different groups and joined the [[International Association of Amusement Parks and Attractions]] which assisted them on getting consultants, contractors and suppliers to set up Enchanted Kingdom.<ref name=leap>{{cite journal|last1=Ubaldo|first1=Aye|title=A leap of faith, a lifetime of memories|magazine=PANA AdEdge|date=January–April 2015|volume=11|issue=1|pages=53–55|accessdate=28 November 2015|publisher=Philippine Association of National Advertisers}}</ref> Enchanted Kingdom opened in October 19, 1995.<ref name=emanates>{{cite journal|last1=Ubaldo|first1=Aye|title=The real magic emanates from middle-class Merlin|magazine=PANA AdEdge|date=January–April 2015|volume=11|issue=1|pages=44–45|accessdate=28 November 2015|publisher=Philippine Association of National Advertisers}}</ref><ref name=overview>{{cite web|title=Overview of EK|url=http://enchantedkingdom.ph/overview/|website=Enchanted Kingdom|publisher=Enchanted Kingdom|accessdate=28 November 2015}}</ref> Aside from being the founder and President of Enchanted Kingdom, Mr. Mamon is the first Asian and first Filipino to head the [[International Association of Amusement Parks and Attractions|International Association of Amusement Parks and Attractions or IAAPA]].<ref>http://www.philstar.com:8080/business-life/2013/09/23/1236932/enchanted-kingdom-president-becomes-first-asian-chair-iaapa</ref>
Mario and Cynthia Mamon are the founders of the theme park. Their family frequented visited theme parks such as Boom na Boom, Big Bang sa Alabang and Fiesta Carnival which led to the couple of opening a theme park of their own.<ref name=leap>{{cite journal|last1=Ubaldo|first1=Aye|title=A leap of faith, a lifetime of memories|magazine=PANA AdEdge|date=January–April 2015|volume=11|issue=1|pages=53–55|accessdate=28 November 2015|publisher=Philippine Association of National Advertisers}}</ref> They also visited [[Hong Kong Disneyland|Disneyland]] and [[Ocean Park Hong Kong|Ocean Park]] amusement parks in [[Hong Kong]] and attended a amusement conference in the former Crown colony where they were introduced to the [[International Association of Amusement Parks and Attractions]] (IAAPA). They joined the association in 1992 following the Mamons' first trade show attendance in [[Dallas]], [[United States]] realizing that the group could be instrumental for the two to enter the amusement park industry.<ref name="blooloop">{{cite web|title=Leading in Asia: The Philippines' Enchanted Kingdom|url=http://www.blooloop.com/features/enchanted-kingdom-theme-park-asia-mario-mamon/39048#.V_IuCfl97IU|website=Blooloop|publisher=Blooloop|accessdate=3 October 2016|date=17 February 2016}}</ref>


Aside from being the founder and President of Enchanted Kingdom, Mr. Mamon is the first Asian and first Filipino to head the [[International Association of Amusement Parks and Attractions|International Association of Amusement Parks and Attractions or IAAPA]].<ref>http://www.philstar.com:8080/business-life/2013/09/23/1236932/enchanted-kingdom-president-becomes-first-asian-chair-iaapa</ref>

===Construction===
The IAAPA assisted them on getting consultants, contractors and suppliers to set up Enchanted Kingdom.<ref name=leap/> [[Gary Goddard]], who was then with Landmark Entertainment, was behind the designing and the master plan of the original Enchanted Kingdom while [[Cincinnati]], [[Ohio]]-based firm, Denis Spiegel and International Theme Park Services gave consultations to the Mamons regarding amusement parks especially on topics such as safety and operations for the first three years. The groundbreaking of Enchanted Kingdom was made on August 1994.<ref name="blooloop"/>

Enchanted Kingdom opened in October 19, 1995.<ref name=emanates>{{cite journal|last1=Ubaldo|first1=Aye|title=The real magic emanates from middle-class Merlin|magazine=PANA AdEdge|date=January–April 2015|volume=11|issue=1|pages=44–45|accessdate=28 November 2015|publisher=Philippine Association of National Advertisers}}</ref><ref name=overview>{{cite web|title=Overview of EK|url=http://enchantedkingdom.ph/overview/|website=Enchanted Kingdom|publisher=Enchanted Kingdom|accessdate=28 November 2015}}</ref> Construction of the amusement park, initially situated on a {{convert|10|ha|acre}} property was rush to get ahead with other potential competitors seeking to establish their own amusement park in the Philippines.<ref name="blooloop"/>

===Operation===
Operations of Enchanted Kingdom were with difficulties during its first years from 1995-2002, with the [[1997 Asian financial crisis]] affecting the business significantly only recovering from the financial breakdown in 2003.<ref name=leap/> When business stabilized, the management began introducing two entertainment units per year. Business grew and was later registered the highest daytime visit to an amusement part in Region IV ([[Calabarzon]] and [[Mimaropa]] regions) from the [[Department of Tourism (Philippines)|Department of Tourism]]. Domestic visitors comprise the majority of the amusement park's visitors.<ref name=emanates/>
Operations of Enchanted Kingdom were with difficulties during its first years from 1995-2002, with the [[1997 Asian financial crisis]] affecting the business significantly only recovering from the financial breakdown in 2003.<ref name=leap/> When business stabilized, the management began introducing two entertainment units per year. Business grew and was later registered the highest daytime visit to an amusement part in Region IV ([[Calabarzon]] and [[Mimaropa]] regions) from the [[Department of Tourism (Philippines)|Department of Tourism]]. Domestic visitors comprise the majority of the amusement park's visitors.<ref name=emanates/>


== Park Layout ==
== Park Layout and design ==
The rides and attractions of the park are scattered across seven themed zones.<ref name="overview"/> The zones are Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport and Jungle Outpost.
The rides and attractions of the park are scattered across seven themed zones.<ref name="overview"/> The zones are Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport and Jungle Outpost.


Revision as of 10:26, 3 October 2016

Enchanted Kingdom
File:EK-no-eldar.png
File:Enchanted kingdom.jpg
Front Gate of the Theme Park
LocationSan Lorenzo South, Santa Rosa, Laguna, Philippines
Coordinates14°16′55″N 121°05′43″E / 14.2819473°N 121.0953936°E / 14.2819473; 121.0953936
StatusOperating
OpenedOctober 19, 1995 (1995-10-19)
OwnerEnchanted Kingdom, Inc.
Slogan"The Magic Lives Forever!"
Operating seasonYear-round
Area17 hectares (42 acres)
Attractions
Total30
Roller coasters2
Water rides2
Websiteenchantedkingdom.ph

Enchanted Kingdom, often abbreviated EK, is a theme park in the Philippines. It is located in Santa Rosa, Laguna, about 39 kilometers (24 mi) from Manila. It has a land area of 17 hectares (41 acres). The park is managed and operated by Enchanted Kingdom Inc.

Enchanted Kingdom is a member of the International Association of Amusement Parks and Attractions (IAAPA).

History

Foundations

Mario and Cynthia Mamon are the founders of the theme park. Their family frequented visited theme parks such as Boom na Boom, Big Bang sa Alabang and Fiesta Carnival which led to the couple of opening a theme park of their own.[1] They also visited Disneyland and Ocean Park amusement parks in Hong Kong and attended a amusement conference in the former Crown colony where they were introduced to the International Association of Amusement Parks and Attractions (IAAPA). They joined the association in 1992 following the Mamons' first trade show attendance in Dallas, United States realizing that the group could be instrumental for the two to enter the amusement park industry.[2]

Aside from being the founder and President of Enchanted Kingdom, Mr. Mamon is the first Asian and first Filipino to head the International Association of Amusement Parks and Attractions or IAAPA.[3]

Construction

The IAAPA assisted them on getting consultants, contractors and suppliers to set up Enchanted Kingdom.[1] Gary Goddard, who was then with Landmark Entertainment, was behind the designing and the master plan of the original Enchanted Kingdom while Cincinnati, Ohio-based firm, Denis Spiegel and International Theme Park Services gave consultations to the Mamons regarding amusement parks especially on topics such as safety and operations for the first three years. The groundbreaking of Enchanted Kingdom was made on August 1994.[2]

Enchanted Kingdom opened in October 19, 1995.[4][5] Construction of the amusement park, initially situated on a 10 hectares (25 acres) property was rush to get ahead with other potential competitors seeking to establish their own amusement park in the Philippines.[2]

Operation

Operations of Enchanted Kingdom were with difficulties during its first years from 1995-2002, with the 1997 Asian financial crisis affecting the business significantly only recovering from the financial breakdown in 2003.[1] When business stabilized, the management began introducing two entertainment units per year. Business grew and was later registered the highest daytime visit to an amusement part in Region IV (Calabarzon and Mimaropa regions) from the Department of Tourism. Domestic visitors comprise the majority of the amusement park's visitors.[4]

Park Layout and design

The rides and attractions of the park are scattered across seven themed zones.[5] The zones are Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport and Jungle Outpost.

Branding

File:Enchantedjf2125.JPG
A Enchanted Kingdom ticket sign at SM City Baliwag, with the amusement park's mascot, Eldar the Wizard.)

Enchanted Kingdom doesn't pay royalties to other western brands regarding its characters and attractions. According to company owner, Mario Mamon, the attractions and shows at the amusement park are produced with educational and Filipino values in mind and not solely for entertainment and amusement purposes.[1]

Mascot

The mascot of the park is Eldar the Wizard, who is designed to embody "knowledge and integrity".[1] The character is a jolly and old wizard from the distant land of Marsynthea.[5]

Incidents

In 2007, Space Shuttle had an incident when the train stalled on the Cobra Roll element of the ride. The riders during the incident were students from Batangas on an educational tour. After that, Space Shuttle was temporarily suspended for technical renovation. Since then, the ride re-opened to the public and renamed as Space Shuttle Max sponsored by Pepsi-Cola Philippines.[6]

References

  1. ^ a b c d e Ubaldo, Aye (January–April 2015). "A leap of faith, a lifetime of memories". PANA AdEdge. 11 (1). Philippine Association of National Advertisers: 53–55. {{cite journal}}: |access-date= requires |url= (help)
  2. ^ a b c "Leading in Asia: The Philippines' Enchanted Kingdom". Blooloop. Blooloop. 17 February 2016. Retrieved 3 October 2016.
  3. ^ http://www.philstar.com:8080/business-life/2013/09/23/1236932/enchanted-kingdom-president-becomes-first-asian-chair-iaapa
  4. ^ a b Ubaldo, Aye (January–April 2015). "The real magic emanates from middle-class Merlin". PANA AdEdge. 11 (1). Philippine Association of National Advertisers: 44–45. {{cite journal}}: |access-date= requires |url= (help)
  5. ^ a b c "Overview of EK". Enchanted Kingdom. Enchanted Kingdom. Retrieved 28 November 2015.
  6. ^ "Space Shuttle reopens at Enchanted Kingdom". GMA Network. Retrieved 3 November 2012.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Enchanted_Kingdom&oldid=742380345"