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===MediaDefender Controversy===
===MediaDefender Controversy===


In May 2008, Revision3's [[BitTorrent]] [[server]] was on the receiving end of a Denial of Service attack alleged to have been perpetrated by [[MediaDefender]] which brought down all of Revision3's servers and their email system<ref>http://revision3.com/blog/2008/05/29/inside-the-attack-that-crippled-revision3</ref>.
In May 2008, Revision3's [[BitTorrent]] [[server]] was on the receiving end of a [[MediaDefender]] Denial of Service attack which brought down all of Revision3's servers and their email system<ref>http://revision3.com/blog/2008/05/29/inside-the-attack-that-crippled-revision3</ref>.


==Shows==
==Shows==

Revision as of 04:18, 29 July 2008

Revision3
Company typePrivately held
IndustryTechnology
FoundedLos Angeles, California U.S. (2005)
FounderKevin Rose
Jay Adelson
David Prager
Headquarters
San Francisco, California
,
U.S.
Key people
Jay Adelson (Chairman)
Jim Louderback (CEO)
ProductsVideo Podcasts
RevenueDecreaseUS$0 (2007)
Number of employees
~30
Websiterevision3.com

Revision3 Corporation is a San Francisco based Internet television network that creates, produces and distributes video shows on niche topics. The shows are distributed directly through its website and a wide range of platforms, including Apple iTunes and BitTorrent in a numerous amount of formats, including QuickTime, Flash, WMV and Xvid.[1]

The company name refers to the evolution of video programming, according to Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converge. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.[2]

History

The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose, David Prager in April 2005.[1] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.

It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking starring Rose and Huard. After TechTV merged with G4 (with subsequent layoffs, including Huard, name change to G4techTV and later reverting back to G4, along with programming changes) and lost most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network.

David Prager and Alex Albrecht joined up with Revision3 on August 5, 2005. Albrecht co-hosts Diggnation with Rose and contributes to other projects, while Prager contributes to production and business development.

Rose announced on the September 16, 2006, episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".[3]

On September 27, 2006, Revision3 launched their new site, as well as new shows. The new shows were Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter. Mysteries of Science Explained was canceled after 2 episodes.

In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM. This was considered a major development for Revision3.

It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.[4] He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he's now Managing Editor and the host of Systm and Tekzilla. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.[5] All three had previously worked at TechTV.

In a press release issued on January 2, 2008, Revision3 announced a "record year". The network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies, including Ask.com, Sony, Virgin America, Warner Bros., Go Daddy, Hewlett-Packard, Microsoft, Netflix, Intel, and SanDisk, signed advertising contracts with Revision3 in 2007.[6]

Revision3 re-launched their new website on January 18, 2008. The new site features updated layout and additional features that were not available on the previous website.

Revision3 is currently moving into their new studio which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, Scam School, and so far two new show in the second quarter, Social Brew and Epic Fu.

On April 9, 2008, Revision3 announced that Veronica Belmont will be joining the Revision3 staff as co-host of Tekzilla.[7]

On April 21, 2008 on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3.

On June 6, 2008 CEO Jim Louderback announced the cancellation of Social Brew only after four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.[8]

On June 9, 2008 it was announced in the form of an advertisement that Wine Library TV, hosted by Gary Vaynerchuk, would be produced by Revision3, however production will remain in New York.

MediaDefender Controversy

In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system[9].

Shows

Main article: Revision3 Shows

In production

The following table gives an overview of the current and upcoming Revision3 shows. All the schedule times are in Eastern Standard Time.[10]

Show Summary Hosts Schedule Launch date
Best Of... A collection of the best clips from the Revision3 shows. March 12, 2008
Diggnation Talk show with the main purpose to discuss the top stories from the social bookmarking site Digg.com. Friday 6PM July 1, 2005
The Digg Reel Weekly review of the most popular videos featured on Digg.com. Wednesday 6PM January 17, 2008
Epic Fu The owner's manual for the web. The show started independent on August 6, 2006 before joining Revision3. Tuesday 6PM
Thursday 6PM 		June 4, 2008
The GigaOm Show Show about technology and business. (On hiatus) July 25, 2007
iFanboy Video show which focus on comic books, comic book publishing, and comic book creators. iFanboy also produces an audio show independent of Revision3 which debuted on November 2, 2005. Wednesday 3PM January 17, 2007
Internet Superstar Talk show with Sargent and Gator interviewing interesting people out of garden shed in Sargent's parents backyard. Wednesday 12PM January 30, 2008
PixelPerfect Show which gives Adobe Photoshop and Adobe Illustrator advice. Monday 12PM September 30, 2006
popSiren Pop culture show that covers modern culture, indie arts, and internet. Thursday 3PM March 9, 2008
The Revision3 Gazette Behind the scenes at Revision3. (On hiatus) September 5, 2007
Scam School Magician Brian Brushwood explains bar tricks, street cons, and scams. Thursday 12PM April 7, 2008
Systm Do it yourself projects geared toward “the common geek”. Monday 6PM May 23, 2005
Tekzilla Tech show that covers product reviews, computer help, tech tips, and do it yourself projects. Saturday 12PM September 28, 2007
The Totally Rad Show Discussion show about films, video games, comics and television. Tuesday 3PM March 27, 2007
Web Drifter Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites. (On hiatus until Fall) September 26, 2006
Wine Library TV Wine reviews and advice on wine appreciation. Episodes consists of wine tastings along with other wine related topics. The show started independent on February 21, 2006 before joining Revision3. Daily June 23, 2008
XLR8R TV XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology.
  • The XLR8R Crew
 Tuesday 12PM February 26, 2007

Out of production

The following table gives an overview of the Revision3 shows that are no longer being produced.

Show Summary Hosts Launch date End date No. of ep.
Ctrl+Alt+Chicken Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail. March 23, 2006 October 5, 2006 8
Geekdrome November 23, 2005 November 27, 2006 53
InDigital The content is similar to Fresh Gear, covering and reviewing technology products. February 6 2006 September 25 2007 26
Infected by Martin Sargent Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV. November 11 2005 December 6 2007 50
Mysteries of Science Explained September 26, 2006 October 5, 2006 2
Not Mainstream Typical Videos Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website. September 26, 2006 November 10, 2007
(on Revision3) 		30
Social Brew An inside look into the world of social networking. April 28, 2008 June 6, 2008 4
thebroken Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy. July 21, 2003 September 26, 2006 4

Timeline

The following timeline gives an overview of Revision3 shows and major changes through time.

Employees

The following lists some of the Revision3 employees, excluding the "only hosts", in alphabetical order.[11]

Management Team

Staff

References

  1. ^ a b "About Revision3: History/Staff Lisiting". Retrieved 2008-01-05.
  2. ^ Donna Bogatin (2006-09-25). "Kevin Rose: 'kill your television' and join me at Revision3".
  3. ^ Diggnation Episode 63 - September 14, 2006
  4. ^ Liz Gannes (2007-07-11). "Old Media Jumping to New Media". Retrieved 2008-01-05.
  5. ^ Roger Explains going to Revision3
  6. ^ "Internet TV Leader Revision3 Announces Record Year" (Press release). BusinessWire. 2008-01-02. Retrieved 2008-01-05.
  7. ^ "Revision3 says "aloha" to internet superstar Veronica Belmont" (Press release). Revision3. 2008-04-09. Retrieved 2008-04-11. She will bring that same genius to Revision3, where she will co-host Tekzilla
  8. ^ "Revision3 CEO Jim Louderback Announces Cancellation of Social Brew" (Press release). Revision3. 2008-06-06. Retrieved 2008-06-06. It just didn't come together, and I really think the concept was flawed from the outset - and that's 100% my fault.
  9. ^ http://revision3.com/blog/2008/05/29/inside-the-attack-that-crippled-revision3
  10. ^ "Revision3 Show Release Schedule". Revision3. Retrieved 2008-01-16.
  11. ^ "Who Are We?". Revision3. Retrieved 2008-07-13.

See also


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