Trade show: Difference between revisions
m Date maintenance tags: build 391:, |
m →References: Added a link to a trade show primer that covers what to do before, during, and after a trade show for exhibitors. |
||
Line 284: | Line 284: | ||
[[no:Varemesse]] |
[[no:Varemesse]] |
||
[[pl:Targi]] |
[[pl:Targi]] |
||
Trade Show 101 Primer (a how-to) [http://www.megaprint.com/trade-show-101.php] |
Revision as of 15:47, 12 February 2010
A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 [citation needed] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Trade fairs in history
Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products.
Contemporary trade fairs
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).
Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.
List of major trade fairs
List reviewed on February 18, 2008 - in alphabetic order (also sortable by other headers).
Title | Description | Dates | Location | Visitors |
---|---|---|---|---|
AgQuip | Agriculture | August 19-21, 2008 | Gunnedah, New South Wales, Australia | Approximately 100,000 in 2005[1] |
Bologna Motor Show | Auto show | December 7, 2006 | Bologna, Italy | 1,200,000 in 2006[2] |
Buenos Aires International Book Fair | Books | April 23-May 11, 2009 | Buenos Aires, Argentina | 1,240,000 in 2008[3] |
Cairo International Book Fair | Books | January 24, 2007 | Cairo, Egypt | 2,000,000 in 2007 - largest book fair in the world[4] |
Canton Fair | Consumer and Industry Products | October 15-19, 2008 October 24-28, 2008 November 2-6, 2008 | Guangzhou, China | 192,013 in Spring Session 2008[5] |
CeBIT | Information and communication technology | March 15-21, 2007 | Hanover, Germany | 480,000 in 2007[6] |
CES, Consumer Electronics Show | Consumer electronics | January 7-10, 2010 | Las Vegas, Nevada | Estimated 200,000 in 2009[7] |
COMDEX | Computer show | cancelled | Las Vegas, Nevada | 50,000 in 2003[citation needed] |
Comic Market | Comics | August 15-17, 2008 | Tokyo, Japan | 550,000 in Summer Session 2008[8] |
COMPUTEX Taipei | Computer show | June 3-7 | Taipei, Taiwan | 106,517 in 2008[9] |
CONEXPO-CON/AGG | Construction | March 22-26, 2011 | Las Vegas, Nevada | Approximately 145,000 in 2008[10] |
Drupa | Printing Equipment | May 29-June 11, 2008 | Messe Düsseldorf, Germany | (393,654 in 2004 from 127 countries[11]) |
E3, Electronic Entertainment Expo | Video games | June 2-4 | Los Angeles, California | 60,000 in 2006; 41,000 in 2009[12] E3 became invitation only in 2007 and attendance dropped to around 5,000.[13] |
Fiera internazionale del libro | Books | May 5, 2007 | Turin, Italy | 300,000 in 2007 |
Frankfurt Book Fair | Books | October 15-19, 2008 | Frankfurt, Germany | 270,000 in 2004[citation needed] |
Games Convention | Video games | August 21-24, 2008 | Leipzig, Germany | 203,000 in 2008[14] |
Gamescom (Successor to Games Convention) | Video games | August 19-23, 2009 [15] | Cologne, Germany | 245,000 in 2009 |
GITEX Consumer Electronics Expo | Computers and Electronics | September 6, 2007 | Dubai, UAE | 120,000 in 2006[citation needed] |
Hannover Messe | Industry, Technology | April 16-20, 2007 | Hanover, Germany | over 230,000 in 2007[citation needed] |
Internationale Automobil-Ausstellung | Cars | September 2007 | Frankfurt, Germany | 940,000 in 2005[citation needed] |
IFA | Consumer electronics | September 2006 | Berlin, Germany | 273,800 in 2003[citation needed] |
International Technical Fair | machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology | September 24, 2007 | Plovdiv, Bulgaria | 141,000 in 2006[citation needed] |
MINExpo International | Mining | September, Quadriannually | Las Vegas Convention Center, Las Vegas, Nevada | 44,000[16] |
Mobile World Congress | mobile telephony, Communications | February 11-14, 2008 | Barcelona, Spain | 50,000 in 2007 |
Mondial de l'Automobile | Auto show | September 30, 2006 | Paris, France | 1,400,000 in 2006[citation needed] |
NAMM | Music | January 17-20, 2007 | Anaheim, United States | 85,000[17] |
National Agricultural Fieldays | Agriculture | 4 days in Mid June | Hamilton, New Zealand | 125,878 in 2007[18] |
NAB, National Association of Broadcasters | Broadcasting | April 18- 23, 2009 | Las Vegas, United States | 105,000 in 1999 [5] |
Novi Sad Fair | Agriculture | Middle of May | Novi Sad, Serbia | 600,000[citation needed] |
Nuremberg International Toy Fair | Toys, Games | February 4- 9, 2010 | Nuremberg, Germany | 75,409 in 2009[19] |
Paris Air Show | Aerospace | June 18, 2007 | Paris, France | 550,000 in 2007[citation needed] |
Photokina | Photography | September 26, 2006 | Cologne, Germany | 160,000 in 2004[citation needed] |
Pool Trade Show | Fashion | July 17, 2006 | New York & Las Vegas | 50,000 in 2005[citation needed] |
Salone del Mobile (International Furniture Fair) | Furniture | March 2007 | FieraMilano, Milan, Italy | 270,000 in 2007[20] |
SIMO TCI | Consumer electronics | November 7, 2006 | Madrid, Spain | approximately 300,000 [21] |
SMAU | Computers, Consumer electronics | October 4, 2006 | FieraMilano, Milan, Italy | 50,000 in 2006[citation needed] |
Sydney Royal Easter Show | Agriculture | 14 days over Easter | Sydney, Australia | 900,000 in 2007[22] |
Tokyo Motor Show | Auto shows | October 22, 2005 | Tokyo, Japan | 1,512,100 in 2005 |
Tokyo Game Show | Video games | September 22, 2006 | Tokyo, Japan | 194,288 in 2008 |
See also
References
- ^ Participation Information, AgQuip Website. Retrieved March 14, 2008.
- ^ The figures of the 31st edition of Bologna Motor Show, International Automobile Exhibition, Bologna Motor Show, September 5, 2007. Retrieved October 19, 2007.
- ^ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
- ^ Cairo International Book Fair Attracts Two Million Visitors
- ^ China Import and Export Fair
- ^ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
- ^ [1], CES website, 2009. Retrieved June 28, 2009. Note: figure includes exhibit and conference attendees, press, analysts, speakers and exhibitors.
- ^ [2]
- ^ Taipei Computer Association: Perfect finale for COMPUTEX TAIPEI 2008 with exhibition size and number of buyers both achieving new heights
- ^ CONEXPO-CON/AGG Website, CONEXPO-CON/AGG website. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
- ^ General Information - drupa Trade Fair
- ^ Ellie Gibson E3: Organisers report record attendance at 2005 event GameIndustry.biz, May 23, 2005. Retrieved November 15, 2007.
- ^ Login E3 Media and Business Summit 2007 website. Retrieved November 15, 2007.
- ^ [3], August 24, 2008. Retrieved August 25, 2008.
- ^ [4], February 2, 2008. Retrieved August 25, 2008.
- ^ "MINExpo Brings it All Togeather". Engineering & Mining Journal. 209 (9). United States: 30. November 2008. ISSN 0095-8948.
- ^ Exhibitors, NAMM website. Retrieved November 27, 2007.
- ^ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
- ^ Report of Spielwarenmesse International Toy Fair 2009
- ^ Cosmit - Visitatori
- ^ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
- ^ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.
Trade Show 101 Primer (a how-to) [6]