Tokyo Game Show

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Tokyo Game Shows
Tokyo Games Show Logo.png
Tokyo Game Show 2004 2.JPG
Status Active
Genre Video games
Venue Makuhari Messe
Location(s) Chiba
Country Japan
Inaugurated 1996
Attendance 223,753 (2012)
Organized by Computer Entertainment Supplier's Association
Nikkei Business Publications, Inc.

The Tokyo Game Show (東京ゲームショウ Tōkyō Gēmu Shō?), commonly known as TGS, is a video game expo / convention held annually in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and the Nikkei Business Publications, Inc. The main focus of the game show is on Japanese games, but there are some international video game developers using it to showcase their upcoming releases/related hardware. Like Germany's gamescom, the Tokyo Game Show allows the general public to attend during the final two days.


The first Tokyo Game Show was held in 1996.[1] From 1996 to 2002, the show was held twice a year: once in the Spring and once in Autumn (in the Tokyo Big Sight).[2] Since 2002, the show has been held once a year. The Tokyo Game Show continues to attract more visitors every year with 2011’s show playing host to over 200,000 attendees and the 2012 show bringing in 223,753. The 2013 show broke records with 270,197 in attendance.[3]


The 2012 Tokyo Game Show showcased 11 exhibition areas consisting of business, general public, educational and areas to buy merchandise.

General Exhibition Area[edit]

The General Exhibition Area is the heart of the show, taking up the largest amount of space, and is held where digital gaming entertainment or any related products or services are showcased. Many well-known companies such as Namco Bandai, Capcom, Sony Computer Entertainment and Square Enix have demo areas here, in addition to emerging companies.

Game Device Area[edit]

This area covers gaming devices such as headphones, controllers, furniture and other devices associated with home-use gaming consoles and portable gaming devices.

Asia New Stars Area[edit]

An exhibition introduced at the 2012 Tokyo Game Show is geared towards introducing emerging game developers from Asia.

Merchandise Sales Area[edit]

This area is designated for merchandising of game-related goods. Some of the vendors include Konami, Square-Enix, and many more.

Smartphone Game & Social Game Area[edit]

This area focuses on games for smart devices (smartphones and tablets) and social games. Despite record numbers during TGS 2012, many big name companies of the past had a smaller presence. For example, Microsoft, which previously had one of the largest booths, was absent in 2012. Social and mobile gaming surged in numbers filling the gap. Microsoft returned to the show in 2013 with the release of the Xbox One.[4]

PC Area[edit]

The PC Area houses major Japanese computing companies, showcasing their products such as Japanese desktop and notebook computers.

Kids’ Area[edit]

This is an another area showcasing new games that are aimed at a younger audience. Companies such as Taito and Sega are housed here.[5]

Game School Area[edit]

The Game School Area showcases information on Japanese universities and colleges offering information about digital art, animation, computer programming, and other programs of study related to the video game industry. These booths also display student work. It houses colleges such as Numazu Professional College of Information Technology and Tokyo Designer Gakuin College.[5]

Sales Area[edit]

This is the main area in the games convention where most of the sales and business transactions between companies and consumers are carried out. Companies housed here include Nikkei Business Publications.[5]


The Tokyo Game Show also attracts many cosplayers. Cure, Japan's largest cosplay community website, hosted a "Moving Cosplay" stage show during the 2012 Tokyo Game Show. The show lasting 90 minutes included a cosplay fashion show, dance numbers and a grand march of robot cosplayers. The event was not only attended by top cosplayers from Japan and overseas but also by local amateurs.

Business Solution Area[edit]

This is the main business area of the games convention and is not open to the public.[5]

Cloud/Data Center Pavilion[edit]

The Cloud/Data Center is dedicated to improving infrastructure and environment of social and network games.


  1. ^ "Tokyo Game Show". Retrieved 2010-10-14. 
  2. ^ "TOKYO GAME SHOW 2001 AUTUMN". 2001-10-12. Retrieved 2010-10-14. 
  3. ^ "Tokyo Game Show 2013 breaks attendance record". Gematsu. Retrieved 2014-06-14. 
  4. ^ "Microsoft reveals Xbox One plans for Tokyo Game Show 2013". Neowin. Retrieved 2014-06-14. 
  5. ^ a b c d "東京ゲームショウ". Computer Entertainment Supplier's Association. Retrieved 22 September 2009. 

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