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Trade Show 101 Primer (a how-to) [http://www.megaprint.com/trade-show-101.php]

Revision as of 16:02, 12 February 2010

Samsung stand at the CES2009 Trade Fair

A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 [citation needed] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Trade fairs in history

Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products.

Contemporary trade fairs

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).

Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.

An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

List of major trade fairs

List reviewed on February 18, 2008 - in alphabetic order (also sortable by other headers).

Title Description Dates Location Visitors
AgQuip Agriculture August 19-21, 2008 Gunnedah, New South Wales, Australia Approximately 100,000 in 2005[1]
Bologna Motor Show Auto show December 7, 2006 Bologna, Italy 1,200,000 in 2006[2]
Buenos Aires International Book Fair Books April 23-May 11, 2009 Buenos Aires, Argentina 1,240,000 in 2008[3]
Cairo International Book Fair Books January 24, 2007 Cairo, Egypt 2,000,000 in 2007 - largest book fair in the world[4]
Canton Fair Consumer and Industry Products October 15-19, 2008 October 24-28, 2008 November 2-6, 2008 Guangzhou, China 192,013 in Spring Session 2008[5]
CeBIT Information and communication technology March 15-21, 2007 Hanover, Germany 480,000 in 2007[6]
CES, Consumer Electronics Show Consumer electronics January 7-10, 2010 Las Vegas, Nevada Estimated 200,000 in 2009[7]
COMDEX Computer show cancelled Las Vegas, Nevada 50,000 in 2003[citation needed]
Comic Market Comics August 15-17, 2008 Tokyo, Japan 550,000 in Summer Session 2008[8]
COMPUTEX Taipei Computer show June 3-7 Taipei, Taiwan 106,517 in 2008[9]
CONEXPO-CON/AGG Construction March 22-26, 2011 Las Vegas, Nevada Approximately 145,000 in 2008[10]
Drupa Printing Equipment May 29-June 11, 2008 Messe Düsseldorf, Germany (393,654 in 2004 from 127 countries[11])
E3, Electronic Entertainment Expo Video games June 2-4 Los Angeles, California 60,000 in 2006; 41,000 in 2009[12] E3 became invitation only in 2007 and attendance dropped to around 5,000.[13]
Fiera internazionale del libro Books May 5, 2007 Turin, Italy 300,000 in 2007
Frankfurt Book Fair Books October 15-19, 2008 Frankfurt, Germany 270,000 in 2004[citation needed]
Games Convention Video games August 21-24, 2008 Leipzig, Germany 203,000 in 2008[14]
Gamescom (Successor to Games Convention) Video games August 19-23, 2009 [15] Cologne, Germany 245,000 in 2009
GITEX Consumer Electronics Expo Computers and Electronics September 6, 2007 Dubai, UAE 120,000 in 2006[citation needed]
Hannover Messe Industry, Technology April 16-20, 2007 Hanover, Germany over 230,000 in 2007[citation needed]
Internationale Automobil-Ausstellung Cars September 2007 Frankfurt, Germany 940,000 in 2005[citation needed]
IFA Consumer electronics September 2006 Berlin, Germany 273,800 in 2003[citation needed]
International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 24, 2007 Plovdiv, Bulgaria 141,000 in 2006[citation needed]
MINExpo International Mining September, Quadriannually Las Vegas Convention Center, Las Vegas, Nevada 44,000[16]
Mobile World Congress mobile telephony, Communications February 11-14, 2008 Barcelona, Spain 50,000 in 2007
Mondial de l'Automobile Auto show September 30, 2006 Paris, France 1,400,000 in 2006[citation needed]
NAMM Music January 17-20, 2007 Anaheim, United States 85,000[17]
National Agricultural Fieldays Agriculture 4 days in Mid June Hamilton, New Zealand 125,878 in 2007[18]
NAB, National Association of Broadcasters Broadcasting April 18- 23, 2009 Las Vegas, United States 105,000 in 1999 [5]
Novi Sad Fair Agriculture Middle of May Novi Sad, Serbia 600,000[citation needed]
Nuremberg International Toy Fair Toys, Games February 4- 9, 2010 Nuremberg, Germany 75,409 in 2009[19]
Paris Air Show Aerospace June 18, 2007 Paris, France 550,000 in 2007[citation needed]
Photokina Photography September 26, 2006 Cologne, Germany 160,000 in 2004[citation needed]
Pool Trade Show Fashion July 17, 2006 New York & Las Vegas 50,000 in 2005[citation needed]
Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, Milan, Italy 270,000 in 2007[20]
SIMO TCI Consumer electronics November 7, 2006 Madrid, Spain approximately 300,000 [21]
SMAU Computers, Consumer electronics October 4, 2006 FieraMilano, Milan, Italy 50,000 in 2006[citation needed]
Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, Australia 900,000 in 2007[22]
Tokyo Motor Show Auto shows October 22, 2005 Tokyo, Japan 1,512,100 in 2005
Tokyo Game Show Video games September 22, 2006 Tokyo, Japan 194,288 in 2008

See also

References

  1. ^ Participation Information, AgQuip Website. Retrieved March 14, 2008.
  2. ^ The figures of the 31st edition of Bologna Motor Show, International Automobile Exhibition, Bologna Motor Show, September 5, 2007. Retrieved October 19, 2007.
  3. ^ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
  4. ^ Cairo International Book Fair Attracts Two Million Visitors
  5. ^ China Import and Export Fair
  6. ^ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
  7. ^ [1], CES website, 2009. Retrieved June 28, 2009. Note: figure includes exhibit and conference attendees, press, analysts, speakers and exhibitors.
  8. ^ [2]
  9. ^ Taipei Computer Association: Perfect finale for COMPUTEX TAIPEI 2008 with exhibition size and number of buyers both achieving new heights
  10. ^ CONEXPO-CON/AGG Website, CONEXPO-CON/AGG website. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
  11. ^ General Information - drupa Trade Fair
  12. ^ Ellie Gibson E3: Organisers report record attendance at 2005 event GameIndustry.biz, May 23, 2005. Retrieved November 15, 2007.
  13. ^ Login E3 Media and Business Summit 2007 website. Retrieved November 15, 2007.
  14. ^ [3], August 24, 2008. Retrieved August 25, 2008.
  15. ^ [4], February 2, 2008. Retrieved August 25, 2008.
  16. ^ "MINExpo Brings it All Togeather". Engineering & Mining Journal. 209 (9). United States: 30. November 2008. ISSN 0095-8948.
  17. ^ Exhibitors, NAMM website. Retrieved November 27, 2007.
  18. ^ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
  19. ^ Report of Spielwarenmesse International Toy Fair 2009
  20. ^ Cosmit - Visitatori
  21. ^ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
  22. ^ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.
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