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== Early life & education ==
== Early life & education ==
Lawrance was born on November 7 in Boston, Massachusetts. He attended the [[University of Rochester]]<ref name=":6" /><ref name=":9">{{Cite web|url=http://rax.rochester.edu/s/1676/index.aspx?sid=1676&gid=2&pgid=275&cid=735#/PersonalProfile|title=University of Rochester Alumni Exchange|last=|first=|date=15 Jan 2017|website=rax.rochester.edu|publisher=University of Rochester|access-date=15 Jan 2017}}</ref> where he graduated with a B.A. in [https://www.rochester.edu/College/PSC/ Political Science].<ref name=":6" /><ref name=":9" /><ref name=":4">{{Cite web|url=https://gust.com/companies/number_lab|title=NUMBER:Lab|last=|first=|date=|website=gust.com|publisher=|access-date=}}</ref><ref name=":5">{{Cite web|url=https://www.linkedin.com/in/gregory-c-lawrance-a44526|title=Profile of Greg Lawrance|last=|first=|date=|website=linkedin.com|publisher=|access-date=}}</ref>  Other coursework included study through the University's [http://www.sas.rochester.edu/fms/undergraduate/index.html Film and Media Studies Program],<ref name=":6" /><ref name=":9" /> graduate work in [http://www.simon.rochester.edu/about-simon/centers-for-excellence/the-center-for-entrepreneurship/entrepreneurship-programs/index.aspx entrepreneurship] at Rochester’s [[William E. Simon Graduate School of Business Administration|Simon School of Business]]<ref name=":6" /><ref name=":9" /><ref name=":4" /> and piano instruction through Rochester's inter-departmental classical program at Rochester's top-ranked [[Eastman School of Music]].<ref name=":6" /><ref name=":9" /><ref>{{Cite web|url=http://www.thebestschools.org/rankings/20-best-music-conservatories-u-s/|title=The Best Schools - Eastman School of Music Rank|last=|first=|date=|website=|publisher=|access-date=}}</ref> Lawrance crewed for the [http://sa.rochester.edu/sailing/ University’s sailing team], with which he competed in the annual [[United States Naval Academy|U.S. Naval Academy]]’s [http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup McMillan Cup Regatta]<ref name=":6" /><ref name=":9" /><ref name=":5" />—the oldest national collegiate sailing regatta in the U.S.<ref name=":6" /><ref>{{Cite web|url=http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup|title=About the McMillan Cup - Oldest collegiate sailing regatta in the U.S.|last=|first=|date=|website=Collegesailing.org|publisher=|access-date=}}</ref>  
Lawrance was born on November 7 in Boston, Massachusetts. He attended the [[University of Rochester]]<ref name=":6" /><ref name=":9">{{Cite web|url=http://rax.rochester.edu/s/1676/index.aspx?sid=1676&gid=2&pgid=275&cid=735#/PersonalProfile|title=University of Rochester Alumni Exchange|last=|first=|date=15 Jan 2017|website=rax.rochester.edu|publisher=University of Rochester|access-date=15 Jan 2017}}</ref> where he graduated with a B.A. in [https://www.rochester.edu/College/PSC/ Political Science].<ref name=":6" /><ref name=":9" /><ref name=":4">{{Cite web|url=https://gust.com/companies/number_lab|title=NUMBER:Lab|last=|first=|date=|website=gust.com|publisher=|access-date=}}</ref>  Other coursework included study through the University's [http://www.sas.rochester.edu/fms/undergraduate/index.html Film and Media Studies Program],<ref name=":6" /><ref name=":9" /> graduate work in [http://www.simon.rochester.edu/about-simon/centers-for-excellence/the-center-for-entrepreneurship/entrepreneurship-programs/index.aspx entrepreneurship] at Rochester’s [[William E. Simon Graduate School of Business Administration|Simon School of Business]]<ref name=":6" /><ref name=":9" /><ref name=":4" /> and piano instruction through Rochester's inter-departmental classical program at Rochester's top-ranked [[Eastman School of Music]].<ref name=":6" /><ref name=":9" /><ref>{{Cite web|url=http://www.thebestschools.org/rankings/20-best-music-conservatories-u-s/|title=The Best Schools - Eastman School of Music Rank|last=|first=|date=|website=|publisher=|access-date=}}</ref> Lawrance crewed for the [http://sa.rochester.edu/sailing/ University’s sailing team], with which he competed in the annual [[United States Naval Academy|U.S. Naval Academy]]’s [http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup McMillan Cup Regatta]<ref name=":6" /><ref name=":9" /><ref name=":5">{{Cite web|url=https://www.linkedin.com/in/gregory-c-lawrance-a44526|title=Profile of Greg Lawrance|last=|first=|date=|website=linkedin.com|publisher=|access-date=}}</ref>—the oldest national collegiate sailing regatta in the U.S.<ref name=":6" /><ref>{{Cite web|url=http://collegesailing.org/hall-of-fame/regattas/mcmillan-cup|title=About the McMillan Cup - Oldest collegiate sailing regatta in the U.S.|last=|first=|date=|website=Collegesailing.org|publisher=|access-date=}}</ref>  
== Career ==
== Career ==


Revision as of 19:42, 19 January 2017

Gregory Connell Lawrance
Greg Lawrance in 2016
Born (1972-11-07) November 7, 1972 (age 51)
Boston, Massachusetts
NationalityAmerican
Alma materUniversity of Rochester[1]
Occupation(s)Entrepreneur, Investor
Years active20
OrganizationReady Go Licensing
Known forCo-founder/CEO NUMBER Lab

Greg Lawrance

Gregory Connell Lawrance is an American media and fashion entrepreneur and investor. He is the co-founder and CEO of social influencer licensing and marketing agency Ready Go Licensing.[2][3] Lawrance was known for co-founding pioneering athleisure brand NUMBER:Lab.[3][4][5][6][7][8]

Early life & education

Lawrance was born on November 7 in Boston, Massachusetts. He attended the University of Rochester[3][9] where he graduated with a B.A. in Political Science.[3][9][10]  Other coursework included study through the University's Film and Media Studies Program,[3][9] graduate work in entrepreneurship at Rochester’s Simon School of Business[3][9][10] and piano instruction through Rochester's inter-departmental classical program at Rochester's top-ranked Eastman School of Music.[3][9][11] Lawrance crewed for the University’s sailing team, with which he competed in the annual U.S. Naval Academy’s McMillan Cup Regatta[3][9][12]—the oldest national collegiate sailing regatta in the U.S.[3][13]  

Career

NUMBER Lab

In 2003, Lawrance co-founded (with designer and CFDA member Luis Fernandez) premium menswear brand: NUMBER Lab.[3][4][5][6][7][8] As one of the first "athleisure" brands—only RLX, Prada Sport and Zegna Sport co-existed in this whitespace at the time—NUMBER Lab has arguably earned Lawrance and Fernandez a place as pioneers of the athleisure apparel sector.[3]

What started-out as a "hobby" designing premium men's t-shirts evolved into a high-end, sport-inspired athleisure fashion brand.[3] NUMBER Lab was carried by top major and boutique retailers, including: Nordstrom;[3][14] Bloomingdale's;[3][15] Saks Fifth Avenue;[3][16] Fred Segal;[3] Ron Herman;[3] Equinox Fitness Clubs;[3][17] United Arrows[3] (Japan); TNT (Canada);[3] and Gotstyle (Canada).[3] The brand garnered praise from top fashion editors and key industry insiders, and was regularly featured in esteemed publications such as GQ,[3][18] Esquire,[3][19] Hypebeast[3][20], Men's Health,[3][21][22] Vogue,[3][23] New York Magazine,[3][24] The Wall Street Journal,[3][25] Paper Magazine[3][26] and Style.com.[3][27] NUMBER Lab was featured on athletes and celebrities including Neil Patrick Harris,[3][28] Josh Duhamel,[3][29] Evan Longoria,[3][30] Harrison Ford,[3] Chris Pine[3][31] and Matt Bohmer.[3][32] In 2012, Annie Leibowitz photographed NUMBER Lab designs on actor Jonathan Groff for a two-page feature in the July ('12) issue of Vanity Fair.[3][33]

NUMBER Lab produced and hosted high-profile presentations and runway shows during Mercedes-Benz New York Fashion Week.[3] The events were held at A-list venues in New York City including Milk Studios[3][34] and The Standard Hotel.[3][26][35] NUMBER Lab also secured sponsorships with major corporate partners like Gillette,[3][36][37] W Hotels[3][38] and M·A·C Cosmetics to co-finance its runway shows. In 2011, NUMBER Lab was invited to show at Aspen Fashion Week.[3][39][40] The same year, the company successfully opened and operated a one-year pop-up store in Manhattan's north Chelsea neighborhood.[3][41][42] In 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios[3][43] and later that spring, NUMBER Lab was accepted into the prestigious Council of Fashion Designers of America (CFDA) Fashion Incubator Program[3][8][44]—in company with fellow brands/designers CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Timo Weilland, Burkman Bros and Project Runway's Daniel Vosovic.[3][45] (Other notable program alumni include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris.)[46]

READY GO Licensing

In 2016, Lawrance co-founded READY GO Licensing[3]—a full-service custom merchandise design (apparel, footwear, eyewear, cosmetics, fragrance), e-commerce and marketing agency serving exclusively the internet's most-popular and fastest-growing social media influencers.[3][47] READY GO's clients represent over half a billion YouTube views, and collectively reach an audience of 25 million individuals.[47][48][49][50] Some of the company's licenses include:[47]

References

  1. ^ "Greg Lawrance Alumni Profile". University of Rochester Alumni Exchange. University of Rochester. Retrieved 15 January 2017.
  2. ^ "Ready Go Licensing - official company website". readygo.nyc. 15 Jan 2017.
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw "LinkedIn profile for Greg Lawrance". Linkedin.com. 15 Jan 2017. Retrieved 15 Jan 2017.
  4. ^ a b "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ. 26 Oct 2011.
  5. ^ a b "The men's luxury sportswear label NUMBER LAB has opened its first stand-alone store". NYTimes.com. New York Times. 10 Nov 2011.
  6. ^ a b "Number Lab Spring 2013 First Look". GQ.com. GQ. September 12, 2012.
  7. ^ a b "Designer Feature - Number Lab". Starwood Hotels Editorials. 2013 – via W Hotels.
  8. ^ a b c Smith, Ray (May 9, 2012). "Wall Street Journal".
  9. ^ a b c d e f "University of Rochester Alumni Exchange". rax.rochester.edu. University of Rochester. 15 Jan 2017. Retrieved 15 Jan 2017.
  10. ^ a b "NUMBER:Lab". gust.com.
  11. ^ "The Best Schools - Eastman School of Music Rank".
  12. ^ "Profile of Greg Lawrance". linkedin.com.
  13. ^ "About the McMillan Cup - Oldest collegiate sailing regatta in the U.S." Collegesailing.org.
  14. ^ "Number Lab Jersey Shorts". Nordstrom.com.
  15. ^ "Number Lab Reversible Hoodie". Bloomingdales.com.
  16. ^ "Number Lab Jersey Shorts". Saksfifthavenue.com.
  17. ^ "The Fashion Ladder". thefashionladder.com. The Fashion Ladder. August 20, 2011.
  18. ^ Sebra, Matt (April 25, 2013). "Exclusive: Capturing the Number:Lab MAN". GQ.com. GQ.
  19. ^ "NY Fashion Week Best Looks: Days 1, 2 + Counting". Esquire.com. Esquire. February 9, 2012.
  20. ^ Poh, Jonathan (September 21, 2012). "Number:Lab 2013 Spring Collection". Hypebeast.com. Hypebeast.
  21. ^ Loh, Natalie (January 2, 2013). "January Must-Haves". menshealth.com. Men's Health.
  22. ^ Aaron, Kierra (February 10, 2012). "STYLE NEWS - New York Fashion Week: Days 1 & 2". menshealth.com. Men's Health.
  23. ^ "AUTUMN/WINTER 2013 MENSWEAR: Number: Lab". Vogue.co.uk. Vogue. February 2013.
  24. ^ Hyland, Véronique (July 17, 2015). "Men's Designers Pushing Hard on Performancewear". nymag.com. New York Magazine.
  25. ^ Smith, Ray A. (May 10, 2012). "Pairing Fashion Sense with Business Sense". The Wall Street Journal: D6.
  26. ^ a b Marks, Martin (September 8, 2011). "NUMBER:LAB'S DAPPER SPORTSWEAR". papermag.com. Paper Magazine.
  27. ^ Chang, Bee-Schuan (February 9, 2012). [style.com "Designer Update: Weather Appropriate"]. Style.com. Style.com. {{cite web}}: Check |url= value (help)
  28. ^ "Product Feature - Celebrity Fave (Neil Patrick Harris)". In Style (March). 2010.
  29. ^ "Celebrity Editorial - Josh Duhamel". Men's Health. March 2009.
  30. ^ "Celebrity Editorial". Men's Journal (June–July). 2010.
  31. ^ "Men's Health Cover". Men's Health: Cover. May 2009.
  32. ^ ""White Collar" Feature". Entertainment Weekly (September). 2012.
  33. ^ Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair: 100.
  34. ^ Copobianco, Grace (February 14, 2012). "NUMBER:LAB FALL 2012 AT MILK STUDIOS". downtownmagazinenyc.com. Downtown Magazine.
  35. ^ "Number:Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". gettyimages.com. Getty Images. September 7, 2011.
  36. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". http://news.gillette.com. Gillette. February 9, 2012. {{cite web}}: External link in |website= (help)
  37. ^ STANCZAK, DIANA (April 5, 2012). "Fashion for Your Face". menshealth.com. Men's Health.
  38. ^ "The CFDA & W Hotels Link Up for International Style". esquire.com. Esquire. September 12, 2012.
  39. ^ Lo, Danica (March 15, 2011). "Aspen Fashion Week - Number Lab video".
  40. ^ Hartman, Darrell (April 1, 2011). "Skiwear Roundup". The Wall Street Journal.
  41. ^ Lin, Lance (October 26, 2011). "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ.
  42. ^ NIKAS, JOANNA (November 10, 2011). "Openings". nytimes.com. The New York Times.
  43. ^ Burtka, David (February 9, 2012). "E! News - Fashion Week". E!.
  44. ^ "CFDA Fashion Incubator Digital Showcase". Council of Fashion Designers of America. 2014.
  45. ^ "THE CFDA FASHION INCUBATOR DIGITAL SHOWCASE". CFDA.com. Council of Fashion Designers of America (CFDA). February 10, 2014.
  46. ^ Sherman, Lauren (February 1, 2010). "CFDA FASHION INCUBATOR DESIGNERS ANNOUNCED". CFDA.com. Council of Fashion Designers of America (CFDA).
  47. ^ a b c d e f "Ready Go Licensing website". readygo.nyc.
  48. ^ a b "Christen Dominique YouTube Channel - About". YouTube.com. Christen Dominique / YouTube. 19 Jan 2017.
  49. ^ a b "Fitness Blender YouTube - About". YouTube.com. Fitness Blender / YouTube. 17 Jan 2017.
  50. ^ a b "Adi Shankar YouTube - About". YouTube.com. Adi Shankar / YouTube. 17 Jan 2017.
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