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Bentley

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For other uses of "Bentley", see Bentley (disambiguation).
Bentley Motors Limited
Company typeSubsidiary of Volkswagen Group
IndustryManufacturing
FoundedJanuary 18, 1919
FounderWalter Owen Bentley
HeadquartersUnited Kingdom Crewe, England, UK
Key people
Dr. Franz-Josef Paefgen, CEO
ProductsAutomobiles
Number of employees
4000 (2006)
Websitehttp://www.bentleymotors.com/
Bentley's winged "B" badge and hood ornament
1929 "Blower" Bentley from the Ralph Lauren collection

Bentley Motors Limited is a British manufacturer of luxury automobiles and Grand Tourers. Bentley Motors was founded in England on January 18, 1919 by Walter Owen Bentley, known as W.O. Bentley or just "W.O." (1888–1971). He was previously known for his successful range of rotary aero-engines in World War I, the most famous being the Bentley BR1 as used in later versions of the Sopwith Camel. Since 1998 the company has been owned by the Volkswagen Group.

Bentley as a separate company

A group of wealthy British automobile aficionados known as the "Bentley Boys" (Woolf Barnato, Sir Henry Birkin, steeplechaser George Duller, aviator Glen Kidston, automotive journalist S. C. H. "Sammy" Davis, and Dr. Dudley Benjafield among them) kept the car's reputation for high performance alive. At one point, on a bet, Barnato raced Le Train Bleu from Cannes to Calais, then by ferry to Dover and finally London, travelling on public highways with normal traffic, and won ; the special-bodied 6½ Litre car became known as the Blue Train Bentley. Thanks to the dedication of this group to serious racing, the company, located at Cricklewood, north London, was noted for its four consecutive victories at the 24 hours of Le Mans from 1927 to 1930. Their greatest competitor at the time, Bugatti, whose lightweight, elegant, but fragile creations contrasted with the Bentley's rugged reliability and durability, referred to them as "the world's fastest lorries". Perhaps the most iconic model of the period is the 4½ Litre "Blower Bentley", with its distinctive supercharger projecting forward from the bottom of the grille. Uncharacteristically fragile for a Bentley, it was not the racing workhorse the 6½ Litre was. It became famous in popular media as the vehicle of James Bond in the original novels, but not in film; however John Steed in the television series The Avengers did drive a Bentley.

A great deal of Barnato's fortune was devoted to keeping Bentley afloat after he became chairman in 1925, but the Great Depression destroyed demand for the company's expensive products, and it was finally sold to Rolls-Royce in 1931.

Bentleys of the Rolls-Royce era

1935 Bentley 3½ Liter Cabriolet
S1 Continental Fastback Coupé with Mulliner Bodywork
Bentley R Type 1952: an evolution of the Mark VI which was the first Bentley available from the manufacturer with a standard body.
Rare left-hand drive 1963 Bentley S3 Continental
Bentley Mulsanne 1980

Rolls-Royce merged the Bentley line into its own, so that the Bentley marque became no more than a Rolls-Royce without the distinctive grille and with a lower price tag. In the 1980s, however, Bentley became a separate, high performance car line once again. The most notable model during the Rolls-Royce period was probably the Bentley Continental, which appeared in various forms from 1952 to 1965, and again in 1992 with production ending in 2003. The Bentley factory in Crewe, Cheshire, is still known in the town by the name "Royce's". For more on Bentley Motors from 1931 to 1998, see Rolls-Royce and Rolls-Royce Motors.

Volkswagen Group ownership

2003 Bentley Azure Mulliner Final Series

In 1998, Rolls-Royce and Bentley Motors was purchased from Vickers (its owner since 1980) by Volkswagen for £430 million, after bidding against BMW. BMW had recently started supplying components for the new range of cars, notably V8 engines for the Bentley Arnage and V12 engines for the Rolls-Royce Silver Seraph. The Rolls-Royce name was not included in VW's purchase; it was instead licensed to BMW (for £40 million) by the Rolls-Royce aero engine company.

BMW and Volkswagen came to an agreement whereby Volkswagen would manufacture both Bentley and Rolls-Royce cars until the end of 2002, whereupon the right to build Rolls-Royce cars would be BMW's alone. During this period, Volkswagen reduced its reliance on BMW as a supplier: as of 2003, BMW engines are not used in Bentley cars.

Modern Bentleys

The current Bentley lineup (L–R): Flying Spur, Continental GT, and Arnage
Queen Elizabeth II's Bentley State Limousine

In 2002, Bentley presented Queen Elizabeth II with an official State Limousine to celebrate the Golden Jubilee. In 2003, Bentley's 2-door convertible, the Bentley Azure, ceased production, and the company introduced the Bentley Continental GT, a large luxury coupe. The car is powered by a version of VW's W-12 engine.

Demand had been so great that the factory at Crewe, Cheshire, was unable to meet orders despite an installed capacity of approximately 9500 vehicles per year. There was a waiting list of over a year for new cars to be delivered. Consequently, production of the new Flying Spur, a four-door version of the Continental GT, was assigned to the Transparent Factory, where the VW Phaeton luxury car is also assembled. This arrangement ceased at the end of 2006, and all car production reverted to the Crewe plant.

In April 2005, Bentley confirmed plans to produce a 4-seat convertible model, the Azure, derived from the Arnage Drophead Coupe prototype, at Crewe beginning in 2006. By the autumn of 2005, the convertible version of the successful Continental GT, the Continental GTC was also presented. These two models were successfully launched in late 2006.

Bentley sales have been strong in 2005 with 8,627 sold worldwide, 3,654 of which were sold in the United States.

The current Board of Management consists of Dr. Franz-Josef Paefgen, Chairman and Chief-Executive, Dr. Ulrich Eichhorn, Engineering, Stuart J. McCullough, Sales & Marketing, Douglas G. Dickson, Manufacturing, Christine A. Gaskell, Personnel and Juergen Hoffmann Finance.

Template:Bentley Mulsanne

Current Bentley Racing

In 2001-2003, the Bentley Speed 8 enjoyed a successful racing streak in the Le Mans series.

Timeline

Future Cars

Since the successful launch of the Continental GT, GTC and Flying Spur, producing a new halo model to replace the Arnage has become a priority, as against the Rolls-Royce Motor Cars and Maybach rivals the car is commonly said to be showing its age.[citation needed]

A new Arnage would most probably be based on a chassis designed for the next generation Audi A8, due to its versatility. The new car is expected for the 2010 model year and is said to take styling cues from the coachbuilt Bentley for the British Royal family.

In 2008 and 2009 the Continental GTC and Flying Spur are widely expected to receive the changes already made to the Continental GT, with a new front splitter and chrome headlight surrounds among other changes.

Since Bentley's induction into the VW Group, rumours of an SUV style vehicle have repeatedly surfaced. These have been shot down by Bentley employees on the basis that the idea would not fit into their future plans and also the fact that the manufacturing facilities are already running at full capacity.

Borrowing hybrid technology developed by Bentley owners VW Group is another focal point as the trend towards hybrid cars is expanding year on year.

See also

Further reading

  • Richard Feast - Kidnap of the Flying Lady: How Germany Captured Both Rolls-Royce and Bentley (Motorbooks, 2003) ISBN 0-7603-1686-4
  • Andrew Frankel - Bentley - the Story (Redwood Publishing, 2005) ISBN 0-9517751-9-7