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Toaster Strudel

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Toaster Strudel
Product typeToaster pastry
OwnerGeneral Mills
CountryUSA
Introduced1985
Related brandsToaster Scrambles
Previous ownersPillsbury Company
Registered as a trademark inJuly 28, 1992[1]
Tagline"Something better just popped up"
WebsiteOfficial website
File:ToasterStrudels.jpg
Toaster Strudel box as it appeared in 1994. A similar type of box is still used in Canada.

Toaster Strudel is a brand of toaster pastry, which is notably stored frozen and prepared toasted, and owned by General Mills It is marketed under their brand, Pillsbury, formerly the Pillsbury Company. They are convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top of the pastry. The brand has found considerable success, since being deployed in 1985[2][3] as competition with Kellogg's Pop-Tarts.[4] In 1994, its advertising slogan was "Something better just popped up".[1]

Flavors

Since the brand's introduction, various flavors of Toaster Strudel have come and gone, and a current list is on the manufacturer's web site.[5] Flavors have included:

  • Apple
  • Apple Cream Danish
  • Blueberry
  • Boston Cream Pie
  • Cinnamon Roll made with Cinnabon™ Flavor
  • Cream Cheese & Strawberry
  • Cherry
  • Danish Style Cream Cheese
  • Raspberry
  • Strawberry
  • Wildberry
  • Watermelon
  • S'mores
  • Chocolate

Toaster Scrambles

A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients. In 2013 two varieties were available:[6]

  • Cheese, egg and bacon
  • Cheese, egg and sausage

In the 2004 teen fiction motion picture entitled Mean Girls, it is said that character Gretchen Weiners's family fortune was established by her father's invention of the Toaster Strudel.[7]

See also

  • iconFood portal

    • References

    1. ^ a b "Something Better Just Popped Up". LegalForce. Retrieved March 2, 2013.
    2. ^ Ramirez, Anthony (December 23, 1985). "In Hot Pursuit of High-Tech Food". Fortune Magazine. Sarah Smith, research associate. Fortune. Retrieved April 5, 2013.
    3. ^ Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods". Frozen Food Age. 46 (8): 16. Retrieved March 2, 2013.
    4. ^ "Pop Tarts vs Toaster Strudel". diff en. Retrieved March 2, 2013.
    5. ^ "Pillsbury® Toaster Strudel® Pastries". General Mills. Retrieved March 31, 2013.
    6. ^ "Pillsbury® Toaster Scrambles® Breakfast Pastries". Pillsbury. Retrieved March 13, 2013.
    7. ^ Michaels, Lorne. Mean Girls (DVD video). Widescreen DVD collection. screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004. ISBN 9781415700136. OCLC 55850835. Retrieved March 28, 2013. {{cite AV media}}: Unknown parameter |laysource= ignored (help); Unknown parameter |laysummary= ignored (help)
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