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PewDiePie
File:PewdiepieLogo.png
The PewDiePie logo (the blue brofist)
Personal information
Born
Felix Arvid Ulf Kjellberg

(1989-10-24) 24 October 1989 (age 35)
Gothenburg, Sweden
NationalitySwedish
Websitewww.pewdiepie.com
YouTube information
Also known asPewDiePie, Pewds, Pewdie
Channel
Years active2010–present
Genres
Subscribers40 million[1]
Total views10 billion[1]
NetworkPolaris (Maker Studios)
Associated actsCutiePieMarzia
100,000 subscribers2012
1,000,000 subscribers2012
10,000,000 subscribers2013
Last updated: 26 October 2015

Felix Arvid Ulf Kjellberg[2] (/ˈʃɛlbərɡ/ SHEL-bərg,[3] Swedish: [ˈfeːlɪks ˈɕɛlˈbærj];[4] born on 24 October 1989), better known by his online alias PewDiePie (/ˈpjuːdipaɪ/ PEW-dee-py), is a Swedish web-based comedian and producer, best known for his Let's Play commentaries and vlogs on YouTube.

Born in Gothenburg, Sweden, PewDiePie originally pursued a degree in Industrial Economics and Technology Management at Chalmers University of Technology. In 2010, during his time at the university, he registered his PewDiePie YouTube account. The following year he dropped out of Chalmers to focus on his YouTube channel, much to the chagrin of his parents. Having been refused support from them, PewDiePie began working at a hot dog stand to fund his videos. PewDiePie soon gathered a rapidly increasing online following, and in 2012, his channel surpassed one million subscribers.

Since 15 August 2013, PewDiePie's channel has been the most subscribed channel on YouTube, being surpassed briefly in November and December 2013 by YouTube's Spotlight channel. Holding the position since 22 December 2013, the channel has reached over 39 million subscribers, as of September 2015.[5] On 19 July 2014, the channel surpassed RihannaVEVO to become the most viewed channel of all time,[6] and as of September 2015, the channel has received over 10 billion video views.[5]

PewDiePie refers to his fanbase as the "Bro Army", and individual fans as "bros". Through his Bro Army fanbase, PewDiePie has raised money for charities. On the topic of his income, however, PewDiePie has been the center of controversy, as he publicly disapproves of news reports that focus solely on his earnings. Claiming that he isn't any happier since his income increased, PewDiePie additionally dislikes the concept of fame, and more specifically, that he is famous. Despite this, due to his popularity, PewDiePie's coverage of indie games has created an Oprah effect wherein their sales have been boosted. Personally, he has chosen to live a generally anonymous and reserved life in Brighton with his girlfriend and fellow YouTube personality, Marzia Bisognin.

Early life

Entrance to Chalmers University of Technology, which PewDiePie notably dropped out of to focus on his YouTube career

PewDiePie was born Felix Arvid Ulf Kjellberg and raised in Gothenburg, Sweden.[7] He was born to Lotta Kristine Johanna (born 7 May 1958) and Ulf Christian Kjellberg (born 8 January 1957), and grew up with his sister, Fanny, as well.[8] His mother Johanna, a former KappAhl CIO, was named the 2010 CIO of the Year in Sweden.[8] His father, Ulf, is also a Chief Executive of a company.[9] In 2008, he graduated from Göteborgs Högre Samskola.[10] He then went on to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology, but left the university in 2011 to focus on his YouTube career.[11][12] On this decision, PewDiePie has stated, "Thinking about it now, it was utterly absurd. To get into Chalmers for industrial economics you need straight A's, but somehow I was happier selling hot dogs and making my own gaming-videos."[9]

YouTube career

Channel format

The main focus of PewDiePie's videos is his commentary and reactions to various games as he plays through them.[13][14] Due to this, his videos fall under the Let's Play umbrella.[15] Unlike conventional walkthroughs, his Let's Play videos are devoted to "sharing gaming moments on YouTube with my bros."[16] Variety details that "PewDiePie acts like he’s spending time with a friend. He begins each video introducing himself in a high-pitched, goofy voice, drawing out the vowels of his YouTube moniker, then delves into the videos."[15]

In his early years as a YouTube personality, PewDiePie was known for playing horror and action video games,[13][17][18] most notably Amnesia: The Dark Descent and its related mods.[19] PewDiePie also began posting weekly vlogs starting from 2 September 2011.[20] He typically performs a "Brofist" at the end of each of his videos.[21] In 2014, the gamer began to more actively play games that interested him, regardless if they were of the horror genre or not.[22] In addition, he is also known to support video games from indie developers.[13]

Nature of content

The nature of PewDiePie's video content has been described by various outlets as goofy, energetic, obnoxious and filled with profanity.[23][24][25][26] However, many of the same outlets concede that PewDiePie's content is genuine and unfiltered.[25][26] Sarah Begley of Time said his clips contained "charismatic narration."[27] Chris Reed of The Wall St. Cheat Sheet said it contained "off-the-cuff running commentary that's characterised by goofy jokes, profanity, and loud outbursts."[26] Another reporter noted PewDiePie's "chosen mode of sharing his critique happens to be ribald entertainment, an unmediated stream of blurted jokes, startled yelps, goofy voices, politically incorrect comments, and pretty much nonstop profanity."[25] Reed adds that these aspects of PewDiePie's videos are what critics find most abrasive, but what fans love the most.[26]

PewDiePie resorts occasionally to gameplay, causing silent or emotional commentary:[25][26] his playthrough of The Last of Us, it was noted, left the usually vocal gamer speechless at the ending.[26][28]

History

Early years (2010–2012)

PewDiePie originally registered a YouTube account under the name "Pewdie";[29] the gamer explains that "pew" represents the sound of lasers and "die" means death.[30] After forgetting the password to this account, he then registered the "PewDiePie" YouTube channel on 29 April 2010.[21] After dropping out of Chalmers, his parents refused to support him,[21] and as a result PewDiePie funded his early videos by working at a hot dog stand.[31] On having to work at the stand, PewDiePie stated, "the fact that I could make videos was so much more important to me than [that] I had to spend a few hours a day doing a job that wasn’t that prestigious."[31] Five years later, PewDiePie recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn’t know you could make money out of it. It was never like a career that I could just quit college to pursue. it was just something I loved to do. And here we are five years later and it’s exploded."[31] By December 2011, PewDiePie's channel had around 60,000 subscribers.[21] Around the time his channel earned 700,000 subscribers, PewDiePie spoke at Nonick Conference 2012.[32][33] On 11 July 2012 the channel reached 1 million subscribers,[7] and it reached 2 million subscribers in September 2012.[13] In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel.[34] That December, PewDiePie signed with Maker Studios.[21]

Becoming the most subscribed user (2013)

On 18 February 2013, the PewDiePie channel reached 5 million subscribers,[21] and in April, PewDiePie earned coverage on The New York Times after surpassing 6 million subscribers.[14] In May, at the inaugural Starcount Social Stars Awards in Singapore PewDiePie won the award for Swedish Social Star.[35] Competing against Jenna Marbles, Smosh and Toby Turner,[36] PewDiePie also won the award for Most Popular Social Show.[37] In July 2013, he overtook Jenna Marbles to become the second most subscribed YouTube user,[38] and reached 10 million subscribers.[21]

PewDiePie's subscriber count surpassed that of the leading channel, Smosh, on 15 August 2013.[39] On becoming the most subscribed YouTube user, PewDiePie commented, "When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community."[40] After becoming the most subscribed user, Ben Donovan of Maker Studios stated that PewDiePie "is a great example of how a YouTube content creator can amass a worldwide following due to passion and creativity, and his large subscriber base showcases the loyalty and strong connection he has to his 'bros.'"[41] On 1 November, PewDiePie became the first channel to reach 15 million subscribers,[42] although the following day, the channel was surpassed by YouTube's Spotlight account at the top of the site's subscriber rankings.[43] In the same month, PewDiePie proclaimed his dislike of YouTube's new comment system.[44] In December, PewDiePie overtook the YouTube Spotlight channel to once again become the most subscribed user on YouTube.[45][46]

Throughout 2012 and 2013, PewDiePie's channel was one of the fastest growing on YouTube, in terms of subscribers gained.[47] In 2013, the PewDiePie channel went from 3.5 million to just under 19 million subscribers,[48] and by the end of 2013 it was gaining a new subscriber every 1.037 seconds.[49] Billboard reported that the PewDiePie channel gained more subscribers than any other channel in 2013.[50] Additionally, in the second half of 2013, the PewDiePie channel earned just under 1.3 billion video views.[51]

Continued growth (2014–present)

In March 2014, PewDiePie updated his video production, announcing he would be scaling down the frequency of uploads.[52] In August 2014, Maker Studios released an official PewDiePie app for the iPhone, allowing audiences to view the gamer's videos, create custom favourite video feeds and share videos with others.[53] Later in the month, PewDiePie uploaded a video, announcing he would permanently disable comments on his YouTube videos.[54] On his decision, PewDiePie stated "I go to the comments and it's mainly spam, it's people self advertising, it's people trying to provoke... just all this stuff that to me, it doesn't mean anything. I don't care about it, I don't want to see it."[55] After disabling comments, PewDiePie continued interacting with his audience through Twitter and Reddit.[56] In mid-September, PewDiePie uploaded a follow-up video, sticking by his decision, and announcing the launch of broarmy.net, an online forum, in which he will actively connect with his viewers, designed to replace the YouTube comment section.[57]

In September, PewDiePie began streaming videos of his co-hosted series, BroKen, onto MLG.tv.[58] Kjellberg co-hosts the series with Kenneth Morrison, better known as CinnamonToastKen, also an online game commentator.[59] On 13 October, PewDiePie decided to allow comments on his videos once more, albeit only after approval.[60][61] However, PewDiePie has tweeted, "I have them set as approved so I can redirect people to comment on my website instead."[62][63] In a later video, PewDiePie claimed that disabling comments helped him become happier.[64] In 2014 alone, PewDiePie's account amassed nearly 14 million new subscribers and over 4.1 billion video views; both figures were higher than any other user.[65][66]

During July 2015, PewDiePie's videos were documented to receive over 300 million views per month.[67] On 6 September 2015, PewDiePie's YouTube account became the first to eclipse 10 billion video views.[68]

In September, PewDiePie hinted that he would have a role in series, and that he was on location in Los Angeles for the show's shooting.[69] Although not many details were revealed at the time, in October, it was announced that the series would be titled Scare PewDiePie.[70] The series is set to be released in 2016 through YouTube's paid subscription service, YouTube Red.[70]

Public image and influence

Responses to PewDiePie's content is mixed. Forbes called him "a controversial figure in both the gaming and the general internet communities with the usual, dismissive reaction to his work being 'he yells while playing video games' and somehow manages to draw millions of subscribers which yields millions of dollars."[71] Forbes also states that PewDiePie "wouldn’t be where he is without being very good at what he does."[71]

PewDiePie often refers to his fans as the "Bro Army", made up of individual "bros".[72] At the Social Star Awards, PewDiePie greeted his fans personally despite security warning him against doing so.[29][73] Early in his YouTube career, Kjellberg used rape jokes in his videos. Criticisms of the use of these jokes stirred controversy, and on 25 October 2012, Kjellberg posted a Tumblr message, stating "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did."[9][74] The Globe and Mail stated "unlike many young gamers, he listened when fans and critics alike pointed out their harmful nature, and resolved to stop making rape jokes."[23]

Rob Walker of Yahoo! called PewDiePie's popularity "insane."[25] Walker, among other reporters and some casual gamers, have questioned the gamer's popularity, with others criticising it.[24][25][26] Walker noted PewDiePie's interaction with his audience, writing, "While he can be raucous and crude, it always comes across as genuine. He constantly addresses his audience as a bunch of peer-like friends, as opposed to distant, genuflecting fans. He's certainly more than willing to make fun of himself in the process."[25] In 2015 The Verge wrote, "Love it or hate it, his success — like so many other YouTube personalities — isn't just in playing games but actually connecting and talking directly to an audience. No agent, press release, or any other intermediary. He just hit record."[75] On if he has a responsibility to his audience, PewDiePie has claimed that, in a way, he does, stating, "many people see me as a friend they can chill with for 15 minutes a day," and adding, "The loneliness in front of the computer screens brings us together. But I never set out to be a role model; I just want to invite them to come over to my place."[10] Correlating with this note, his audience has been reported to provide positive remarks about the gamer, with some saying that he has made them happier and feel better about themselves.[22] Conversely, during an informal Twitter poll conducted by one Kotaku reporter, respondents described the gamer as "annoying" and an "obnoxious waste of time."[22] PewDiePie has also been received negatively by the media on some occasions, often being reported as an "inexplicable phenomenon."[22] Andrew Wallenstein of Variety heavily criticised PewDiePie, following his channel becoming the most subscribed channel on YouTube, describing his videos as "aggressive stupidity" and "psycho babble."[24]

According to a 2014 survey commissioned by Variety, PewDiePie, along with a few other YouTube personalities, has been reported to be more influential and popular than mainstream celebrities, such as Jennifer Lawrence, among U.S. teenagers aged 13 through 18.[76] His channel also appeals strongly to younger viewers, a group Google refers to as Generation C for their habits of "creation, curation, connection and community".[16][77] Paul Tassi of Forbes wrote, "PewDiePie combines charisma, energy and all-around randomness to create a goofball character with videos that make little sense to outsiders, but are catnip to his younger fanbase."[71] Chris Reed of The Wall St. Cheat Sheet commented on the divisive opinion on PewDiePie, stating, "The great divide in opinion on PewDiePie seems to be largely generational. Older people are less likely to subscribe to YouTube channels, or to pay much credence to YouTube personalities in general. Many younger viewers, on the other hand, see him as endlessly entertaining and relatable."[26]

Although The Daily Mail has described PewDiePie as, "one of the YouTube generation's most popular and influential figures," the gamer dislikes being called "famous", and has been reported to live a "shy and retiring life."[9] Kjellberg's rise to fame has made him noted as "a great example of how the emerging society gives extensive opportunities to individuals with great ideas, courage, and, of course, a significant portion of luck as opposed to the old society."[78] Other articles have documented that 95% of gamers engage in watching online videos related to gaming, providing further insight on PewDiePie's rise in popularity on the internet.[79] Cementing his impact on Internet culture, in 2015, PewDiePie was included on Time's list of the 30 most influential people on the Internet.[27] A few months later, PewDiePie was featured on the cover of Variety's "Famechangers" issue, with the magazine ranking the gamer as the #1 "Famechanger", or "those whose influence stands head and shoulders above the rest."[80]

Influence on video games

PewDiePie's commentaries have had a positive effect on sales of indie games.[79][81] For instance the developers of McPixel stated, "The largest force driving attention to McPixel at that time were 'Let's Play' videos. Mostly by Jesse Cox and PewDiePie."[82] PewDiePie has also been confirmed to positively influence the sales of Slender: The Eight Pages and Goat Simulator.[10][22] Although games being featured on PewDiePie's channel have reportedly contributed to their commercial success, he has stated, "I just want to play the games, not influence sales."[83]

PewDiePie, along with characters from Amnesia: The Dark Descent, which PewDiePie renamed and made characters within his own commentaries were referenced to by a McPixel level designed in his honor.[84] Additionally, in the video game Surgeon Simulator 2013, the Alien Surgery stage features an organ called "Pewdsball" in honor of PewDiePie.[85][86] PewDiePie agreed to allow the developers of Surgeon Simulator 2013 to use his likeness in GOTY IDST, a showering simulation video game.[87][88] PewDiePie was also included as a NPC in the indie game, Party Hard.[89]

Relationship with income and charity

PewDiePie's popularity has allowed him to stir support for fundraising drives.[90] In February 2012, PewDiePie ran for King of the Web, an online contest. He lost the overall title, however still became the "Gaming King of the Web" for the 1–15 February 2012 voting period.[91] During the following voting period, PewDiePie won and donated his cash winnings to the World Wildlife Fund.[92][93] He has raised money for the St. Jude Children's Research Hospital.[13][92]

PewDiePie also began a "Water Campaign" charity, where his fans could donate money to Charity: Water, in celebration of reaching ten million subscribers.[94] PewDiePie also contributed one dollar to the charity for every 500 views the video announcing the campaign accumulates, up to a maximum of $10,000.[95] PewDiePie had the goal of raising US$250,000, however at the end of the drive, the amount raised was $446,462.[92][96][97] In June 2014, PewDiePie, announced that a fourth charity drive for "Save the Children" raised over $630,000, surpassing a $250,000 goal.[98] In an interview with the Swedish magazine Icon, he has expressed desire to continue these drives as time goes on, and also credited John and Hank Green as two individuals who gave him the idea of making unique videos for charity.[10] These videos are purchased by game manufacturers and advertisers, for prices ranging up to $50,000.[10]

In June 2014, The Wall Street Journal reported that PewDiePie earned $4 million in 2013;[99][100] PewDiePie confirmed on Reddit that the figures were roughly around what he actually earned.[10] On the topic of his earnings, PewDiePie stated that he is "extremely tired of talking about how much I make. In the very few interviews I've made, it doesn't matter how long we've talked to each other, the headline is still just about my paycheck."[101] Additionally, PewDiePie has stated, "I'm not out to max my income. I think my viewers would call me on that right away if I did. I've seen other YouTubers start selling and it's a mistake."[9]

The following year, Swedish magazine Expressen reported that the gamer's production company, PewDie Productions AB, earned around 63.7 million kr ($7.5 million) in 2014.[102][103] After a large amount of media outlets spread this information,[103][104][105] Kjellberg posted a video, expressing his frustration at the extensive media coverage over his income.[106] In the video he claimed, "We did raise a million dollars for charity, and very few articles picked up on that, but here it is everywhere how much money I make," adding, "It seems like the whole world cares more about how much money I make than I do myself."[106] He also claimed, "I really think that money doesn't make you happy. I am just as happy as I am now as I was five years ago. I am very happy that I don't have to worry about paying rent because that was a huge issue when [we] came over from Sweden, we could barely afford it."[107] Additionally, he read through critical Facebook comments, stating, "A lot of people which I saw were very very angry. They thought it was unfair. They thought I just sit on my ass all day, and I just yell at the screen over here."[31] The gamer went on to respond to a comment that stated that anyone could do what he does, "I think that's what's cool about YouTube: That anyone could technically do it, right? Surely if I didn't exist, there would be someone to fill my place."[107] PewDiePie appeared at the top of Forbes' October 2015 list of the richest YouTube stars with a reported $12 million earned in 2015.[108]

The Guardian noted that the reason the media was so captivated by PewDiePie's earnings is that the topic "offers a rare insight into the money being made at the top end of YouTube stardom," adding, "it’s very rare for any YouTube creator to talk about their earnings publicly, not least because YouTube itself does not encourage it."[31] Although outlets agreed that PewDiePie's income was sizable, and even "remarkable",[109] Forbes detailed, "$7 million may well seem like an astronomical figure to a 25 year-old who just wants to make friends and play videogames, but it’s a wildly insubstantial figure for the size of his audience and influence."[110]

Marketing campaigns

Beginning in April 2014 and spanning into August, Kjellberg, along with his girlfriend Marzia Bisognin, began a marketing campaign for the Legendary Pictures film As Above, So Below.[111][112] Kjellberg's videos for the marketing campaign included a miniseries featuring him participating in the "Catacombs Challenge". The challenge involved Kjellberg searching for three keys in the catacombs to open a container holding "the Philosopher's stone."[113] Kjellberg and Bisognin's videos were able to earn nearly 20 million views.[114] Maker Studios, which Kjellberg and Bisognin are represented by, brokered the ad deal between the two and Legendary Pictures.[113] In January 2015, Mountain Dew partnered with PewDiePie to launch a fan fiction contest, in which winning fan fictions will be animated into video formats and then uploaded onto Kjellberg's channel.[115] In the same month, a quote from the gamer was used by Techland on Dying Light posters.[116] The quote, which read, "I love this game. It's sooo awesome!", spread controversy as it came from a seemingly advertorial video, featuring the gamer playing Dying Light.[117] In response to the issue, PewDiePie tweeted, "I love this game. It's soooo awesome! - IGN."[118] When another Twitter user mentioned the issue, tagging PewDiePie in their tweet, the gamer responded, "I dont even remember saying this."[118]

Despite these partnerships, PewDiePie maintains that he conducts very few promotions and works with few brands.[10][119] Additionally, PewDiePie posted on Reddit, "I make more than I need from YouTube," adding, "with that freedom, but also to respect my fans for making that possible, I don't end up doing many endorsements."[120] On this topic, PewDiePie has claimed that it is disappointing when a large chunk of people misinterpret a component of his character; the gamer states, "if I mention on Twitter that I find this or that Kickstarter project cool, people immediately start to ask what economical interests I might have in it. Things like that can bring me down. But it's not personal; some people just prefer to believe the worst about others at any given time."[10]

Relationship with YouTube networks and programs

PewDiePie's channel is under Polaris, a gaming network, part of Maker Studios, a multi-channel network that drives the growth of the channels under it.[16][121][122][123] Despite being signed under a network, PewDiePie refuses to hire an editor to help him with his video output, stating "I want YouTube to be YouTube."[52]

PewDiePie has expressed disdain with Machinima, a rival YouTube network that he had been signed with prior to Maker Studios.[124] Feeling frustrated with how Machinima treated him, PewDiePie hired a lawyer to free him from his contract with the network.[125]

In October 2014, PewDiePie began hinting at the possibility that he might not renew his contract with Maker Studios upon its expiration in December 2014.[126] Reports that covered this information also added that PewDiePie expressed his frustrations with the studio's parent company, Disney; PewDiePie was quoted saying, "The fact that Disney bought Maker Studios doesn't really change anything for me. If I ask for help, they reply, but that's all the contact we have. We'll see what happens."[125] Rather than re-sign with Maker, PewDiePie has mulled the option of launching his own network, although he has declined to provide in-depth details on the subject.[10][127] However, in light of news outlets reporting the gamer's disinterest with Maker, PewDiePie tweeted, "I feel like I was misquoted in the WSJ and I'm really happy with the work that Maker has been doing for me."[128]

In early 2015, Nintendo launched its Creator Program, in order to share revenue with YouTube video creators who feature gameplay of their products in videos.[129] PewDiePie joined various gamers in criticising the programme.[130][131] PewDiePie called the program a, "slap in the face to the YouTube channels that does focus on Nintendo game exclusively, adding, "The people who have helped and showed passion for Nintendo's community are the ones left in the dirt the most."[131] Despite criticisms from PewDiePie and other gamers alike, Nintendo experienced more requests from YouTube creators than expected, causing an extension on the 72-hour wait time for video approval through the program.[130] Additionally, PewDiePie, stated, "I'll still play Nintendo games that I want to play on my channel as usual. I'm lucky to be in a situation where losing ad revenue on a few videos wont matter. However, many people on YouTube are not in that situation."[132] Ultimately, the focal point of criticism is toward the approval of a video which Nintendo has to administer, and may be motivated by biased intentions.[132]

Appearances in other media

Aside from his own YouTube channel, PewDiePie has made appearances in the videos of other YouTube creators and series. In April 2013, the gamer made a cameo in an episode of Epic Rap Battles of History, portraying Mikhail Baryshnikov.[133] In July 2013, PewDiePie starred alongside Anthony Padilla and Ian Hecox of Smosh, as well as Jenna Marbles, as guest judges on the second season of Internet Icon.[134] PewDiePie also appeared in the 2013 and 2014 editions of YouTube's annual year-end Rewind series.[135][136]

In June 2014 Sveriges Radio let Kjellberg host an episode of the radio show Sommar i P1.[137] The episode was recorded in both Swedish and English; the Swedish version was broadcast 9 August 2014 in Sveriges Radio P1, and the English version was published online,[138] on a dedicated server with extra capacity to avoid crashing the Sveriges Radio server.[139] The link to the Swedish version of the broadcast was shared over 3,500 times, and the link to the English version was shared about 49,000 times.[140]

In December 2014, PewDiePie guest starred in two episodes of the 18th season of South Park, one of his favourite series. The two episodes served as a two-part season finale. The first part, titled "#REHASH" aired on 3 December, while the second part, titled "#HappyHolograms", aired on 10 December.[141][142] In the episodes, he parodied himself and other Let's Play commentators, who added commentary over Call of Duty gameplay in an overly expressive way. In "#REHASH", the character Kyle wonders why his brother and his brother's friends favour watching others comment on events over experiencing events themselves.[141]

In July 2015, PewDiePie was announced as a voice actor in the Vimeo fantasy series, Oscar's Hotel for Fantastical Creatures.[143]

In October, PewDiePie appeared as a guest on The Late Show with Stephen Colbert; PewDiePie's charm and Colbert's interviewing skills were well received by online media outlets.[144][145]

Other ventures

Further information: PewDiePie: Legend of the Brofist

On 24 September 2015, PewDiePie released his long-awaited video game on iOS and Android. The game is developed by Canadian game developer Outerminds in collaboration with Kjellberg himself.[146][147]

Penguin Group released PewDiePie's This Book Loves You, a parody of self-help books, on 20 October 2015.[70] The book includes a collection of aphorisms, jokes, and wisdom, paired with visuals.[148]

Personal life

PewDiePie is originally from Sweden[2] but moved to Italy to live with his girlfriend, Marzia Bisognin (CutiePieMarzia);[7] she is also a YouTube personality.[9][149] The two were introduced to each other through a friend of Bisognin's in 2011, and after establishing an online friendship, the gamer flew to Italy to meet her.[9]

The two shuffled between Sweden and Italy, before settling in Brighton, England.[9][150] PewDiePie moved to the UK in July 2013 for better Internet connectivity.[151] PewDiePie admits that he enjoys living in Brighton, as he is able to live in general anonymity, adding that one of the reasons he has not moved to Los Angeles is, "Anytime I'm there, people are constantly patting you on the back, telling you how great you are. It fucks with your brain. I started YouTube because I was bored, not to become famous."[21]

Filmography

Television

Year Title Role Notes Ref(s)
2012 Sveriges Television (Interview) Himself 2 episodes [152][153]
2013 Epic Rap Battles of History Misha 1 episode [133]
2013 Internet Icon Himself 1 episode [134]
2014 Skavlan (Interview) Himself 1 episode [154]
2014 South Park Himself 2 episodes [141]
2015 Oscar's Hotel for Fantastical Creatures Brock 6 episodes [143]
2015 The Late Show (Interview) Himself 1 episode [145]

Awards and nominations

Year Award Show Category Result Recipient(s) Ref
2013 Starcount Social Star Awards Most Popular Social Show Won — [36][37]
Sweden Social Star Award Won — [35]
Shorty Awards #Gaming Won — [155]
2014 Teen Choice Awards Web Star: Gaming Won — [156]
4th Streamy Awards Best Gaming Channel, Show, or Series Nominated
Smosh Games
 [157]
2015 Teen Choice Awards Choice Web Star: Male Nominated
Cameron Dallas
 [158]
5th Streamy Awards Best First-Person Channel, Show, or Series Nominated
Superwoman
 [159]
Best Gaming Channel, Show, or Series Won — [159]

See also

References

Notes

  1. ^ a b "About PewDiePie". YouTube.
  2. ^ a b Sydell, Laura (30 December 2013). "Hot On YouTube: Videos About Video Games, And Science, Too". NPR. Retrieved 30 December 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Kjellberg, Felix (15 July 2015). "An Interview With PewDiePie" (Interview). Interviewed by Emma Blackery. Felix: It's err, Kjellberg [pronounced SHEL-bərg]
  4. ^ "Kjellberg pronunciation". Forvo. Retrieved 23 November 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b "PewDiePie about". YouTube. Retrieved 19 April 2014.
  6. ^ Cohen, Joshua (7 August 2014). "Sorry Rihanna, PewDiePie Now Most Viewed YouTube Channel Of All Time". Tubefilter. Retrieved 13 August 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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Further reading

Bibliography

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