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Once Upon a Time (TV series)

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This article is about the 2011 American series. For the various French animated TV series, see Once Upon a Time...

Once Upon a Time
File:Once Upon a Time title card.jpg
Genre
Created by
Starring
ComposerMark Isham
Country of originUnited States
Original languageEnglish
No. of seasons7
No. of episodes133 (list of episodes)
Production
Executive producers
Producers
Production locationsSteveston, British Columbia[1]
Vancouver, British Columbia
Cinematography
  • Steven Fierberg
  • Stephen Jackson
  • Tony Mirza
Editors
  • Geofrey Hildrew
  • Mark Goldman
  • Scot J. Kelly
  • Joe Talbot Hall
Running time43 minutes
Production companies
Original release
NetworkABC
ReleaseOctober 23, 2011 (2011-10-23) –
present
Related
Once Upon a Time in Wonderland

Once Upon a Time is an American fairy tale television series that premiered on October 23, 2011, on ABC. The show takes place in the fictional seaside town of Storybrooke, Maine, whose residents are characters from various fairy tales transported to the "real world" town and robbed of their original memories by a powerful curse.

It borrows elements and characters from the Disney franchise and popular Western literature, folklore, and fairy tales. Once Upon a Time was created by Lost and Tron: Legacy writers Edward Kitsis and Adam Horowitz.[2]

For the first six seasons, the series aired on Sundays at 8:00 pm ET/7:00 pm CT.[3] On May 11, 2017, ABC renewed the series for a 22-episode seventh season, moving to Friday 8:00 pm ET/7:00 pm CT.[4][5]

A spin-off series, Once Upon a Time in Wonderland, consisting of 13 episodes, premiered on October 10, 2013, and concluded on April 3, 2014.[6]

Series overview

The series takes place in the fictional seaside town of Storybrooke, Maine, in which the residents are actually characters from various fairy tales and other stories that were transported to the "real world" town and robbed of their original memories by the Evil Queen Regina (Lana Parrilla) who used a powerful curse obtained from Rumpelstiltskin (Robert Carlyle). The residents of Storybrooke, where Regina is its mayor, have lived an unchanging existence for 28 years, unaware of their own lack of aging. The town's only hope lies with a bail-bonds person named Emma Swan (Jennifer Morrison), the daughter of Snow White (Ginnifer Goodwin) and Prince Charming (Josh Dallas), who was transported from the Enchanted Forest to our world via a magic tree as an infant before she could be cursed. As such, she is the only person who can break the curse and restore the characters' lost memories. She is aided by her son, Henry (Jared S. Gilmore), with whom she has recently reunited after giving him up for adoption upon his birth, and his Once Upon a Time book of fairy tales that holds the key to breaking the curse. Henry is also the adopted son of Regina, providing a source of both conflict and common interest between the two women.

Episodes usually have one segment that details the characters' past lives that, when serialized, adds a piece to the puzzle about the characters and their connection to the events that preceded the curse and its consequences. The other, set in the present day, follows a similar pattern with a different outcome but also offers similar insights.

Season 1 (2011–12)

See also: Once Upon a Time (season 1)

The first season premiered on October 23, 2011. The Evil Queen interrupts the wedding of Snow White and Prince Charming to announce that she will cast a curse on everyone that will leave her with the only happy ending. The majority of the fairy tale characters are transported to the town of Storybrooke, Maine, where they have been stripped of their original memories and identities as fairy tale characters. On her 28th birthday, Emma Swan, the daughter of Snow White and Prince Charming, is brought to Storybrooke by her biological son Henry Mills in the hopes of breaking the curse cast by his adoptive mother, the Evil Queen Regina.

Season 2 (2012–13)

See also: Once Upon a Time (season 2)

The second season premiered on September 30, 2012.[7] Despite Emma having broken the curse, the characters are not returned to the fairy tale world, and must deal with their own dual identities. With the introduction of magic into Storybrooke by Mr. Gold, the fates of the two worlds become intertwined, and new threats emerge in the form of Captain Hook (Colin O'Donoghue), Regina's mother Cora (Barbara Hershey), also known as the Queen of Hearts, and sinister operatives from our world with an agenda to destroy magic.

Season 3 (2013–14)

See also: Once Upon a Time (season 3)

The third season premiered on September 29, 2013. It was split into two volumes, with the first eleven episodes running from September to December 2013, and the later half from March to May 2014. In the first volume, the main characters travel to Neverland to rescue Henry, who has been kidnapped by Peter Pan (Robbie Kay) as part of a plan to obtain the "Heart of the Truest Believer" from him. Their increasing power struggle with Pan continues in Storybrooke, which ultimately results in the complete reversal of the original curse. All the characters are returned to their original worlds, leaving Emma and Henry to escape to New York City. In the second volume, the characters are mysteriously brought back to a recreated Storybrooke with their memories of the previous year removed, and the envious Wicked Witch of the West (Rebecca Mader) from the Land of Oz appears with a plan to change the past. Once again, Emma is needed to save her family.

Season 4 (2014–15)

See also: Once Upon a Time (season 4)

The fourth season premiered on September 28, 2014. It was also split into two volumes, with the first eleven episodes running from September to December 2014, and the later half from March to May 2015. A new storyline incorporating elements from Frozen was revealed when the time travel events of the previous season lead to the accidental arrival of Elsa (Georgina Haig) from the Enchanted Forest of the past to present-day Storybrooke. As she searches for her sister Anna (Elizabeth Lail) with the aid of the main characters, they encounter the Snow Queen (Elizabeth Mitchell).[8] Meanwhile, Regina seeks the Author of Henry's Once Upon a Time book so that she can finally have her happy ending. However, Mr. Gold, with the help of Cruella De Vil (Victoria Smurfit), Maleficent (Kristin Bauer van Straten), and Ursula (Merrin Dungey), has his own plan to rewrite the rules governing the fates of all heroes and villains. Henry and Emma race to restore reality and the truth before the twisted inversion becomes permanent. However, the price leads to the ultimate sacrifice.

Season 5 (2015–16)

See also: Once Upon a Time (season 5)

The fifth season was announced on May 7, 2015,[9] and premiered on September 27, 2015. The first volume ran from September to December 2015, and the second volume from March to May 2016. The characters embark on a quest to Camelot to find the Sorcerer Merlin (Elliot Knight) in order to free Emma from the powers of an ancient darkness that threatens to destroy everything. To complicate matters, King Arthur (Liam Garrigan) is determined to forever alter the balance between light and darkness using the legendary Excalibur. As history and destiny collide, unsuspected consequences lead the characters to the Underworld where they encounter souls of those with unfinished business and must face Hades (Greg Germann). In an attempt to restore order to the chaos that has culminated, the characters' dangerous manipulations of magic lead to an exacerbation of the war between light and darkness, with the separation of Regina and her Evil Queen persona, as well as the arrival of Dr. Jekyll (Hank Harris) and Mr. Hyde (Sam Witwer).

Season 6 (2016–17)

See also: Once Upon a Time (season 6)

The sixth season was announced on March 3, 2016, and premiered on September 25, 2016. The characters must defend Storybrooke from the combined threat of Mr. Hyde and an unleashed Evil Queen while the mysterious fate of saviors leads to Emma learning about Aladdin (Deniz Akdeniz).[10] The ongoing war on light and darkness ultimately results in the final battle that was prophesied before the casting of the original curse.

Season 7

In May 2017, the series was renewed for a seventh season consisting of 22 episodes,[11] which marks the beginning of a soft reboot.[12][13][14] Years later, Lucy (Alison Fernandez) arrives in Seattle, Washington with her Once Upon a Time book to find her father, Henry Mills (Andrew J. West), who is needed by his family.[15][16][17]

Episodes

See also: List of Once Upon a Time episodes
SeasonEpisodesOriginally airedViewers
(millions)		Viewers
rank		18–49
rating/share		18-49
rank
First airedLast aired
122October 23, 2011 (2011-10-23)May 13, 2012 (2012-05-13)11.7128[18]4.1/1018[19]
222September 30, 2012 (2012-09-30)May 12, 2013 (2013-05-12)10.2435[20]3.6/918[21]
322September 29, 2013 (2013-09-29)May 11, 2014 (2014-05-11)9.3835[22]4.2/812[23]
422September 28, 2014 (2014-09-28)May 10, 2015 (2015-05-10)8.9850[24]3.2/717[24]
523September 27, 2015 (2015-09-27)May 15, 2016 (2016-05-15)6.3269[25]2.234[25]
622September 25, 2016 (2016-09-25)May 14, 2017 (2017-05-14)4.39105[26]1.5/570[26]
722October 7, 2017 (2017-10-07)May 18, 2018 (2018-05-18)3.41120[27]0.9115[28]

Once Upon a Time's first season received "generally favorable" reviews from critics. Metacritic gave it a score of 66 out of 100 based on 26 reviews. The pilot episode was watched by 12.93 million viewers and achieved an adult 18–49 rating/share of 4.0/10. The second season premiered on September 30, 2012, to an audience of 11.36 million viewers, while the third season began on September 29, 2013, opening to 8.52 million viewers. In May 2014, ABC renewed the show for its fourth season, premiering in September 2014 to an audience of 9.47 million viewers. The series was renewed for a fifth season in May 2015 and for a sixth season in March 2016.[29] On May 11, 2017, ABC renewed the series for a 22-episode seventh season.[30]

Cast

Main article: List of Once Upon a Time characters

Development and production

Conception

Adam Horowitz and Edward Kitsis conceived the show in 2004 before joining the writing staff of Lost, but wanted to wait until that series was over to focus on this project.[41]

The idea is to take these characters that we all know collectively and try to find things about them that we haven't explored before. Sometimes it's a story point, sometimes it's a thematic connection, sometimes it's a dilemma they face in both worlds that is similar. We are not generally retelling the exact same story as the fairy tale world.

— Executive producer Adam Horowitz[42]

Eight years before the Once Upon a Time pilot (the two had just completed their work on Felicity, in 2002), Kitsis and Horowitz became inspired to write fairy tales out of a love of "mystery and excitement of exploring lots of different worlds."[43] They presented the premise to networks, but were refused because of its fantastic nature.[44] From their time on Lost, the writers learned to look at the story in a different way,[44] namely that "character has to trump mythology."[42]

They explained,

"As people, you've got to see what the void in their heart or in their lives is to care about them ... For us, this was as much about the character journeys and seeing what was ripped from them in coming to Storybrooke – going at it that way as opposed to making it the 'break-the-curse show.'"[45]

Despite the comparisons and similarities to Lost, the writers intend them to be very different shows.[44] To them, Lost concerned itself with redemption, while Once Upon a Time is about "hope".[46] Lost co-creator Damon Lindelof aids in the development of the series as a consultant, but has no official credit on the show. Kitsis and Horowitz have called him a "godfather" to the series.[47][48] To differentiate the storytelling from what the audience already knew, the writing staff decided to begin the pilot with the end of the typical Snow White fairytale.[45] Themes concerning family and motherhood were emphasized, in contrast to the focus on fatherhood in Lost. Kitsis and Horowitz sought to write strong female characters, rather than the classic damsel in distress. Horowitz stated their desire to approach each character the same way, asking themselves, "How do we make these icons real, make them relatable?"[44]

The pilot is meant to be the "template of the series".[43] Kitsis confirmed that every week will contain flashbacks between both worlds,[42] as they "love the idea of going back and forth and informing what the character is missing in their life."[49] The writers' desire to present a "mash up" of many small characters can be seen in a scene of the pilot, in which there is a war council featuring Geppetto, Pinocchio, and Grumpy. Horowitz elaborated, "One of the fun things for us coming up with these stories is thinking of ways these different characters can interact in ways they never have before."[44] Since then, the creators have added more elements, and given its ties to Disney, have managed to expand the universe to include more recent material, by throwing out hints that they might look ahead at incorporating characters from Brave and Frozen in future episodes, if they get the green light from Disney.[50] The Season 3 finale introduced Elsa in the final minutes of the episode.[51]

The general premise, importing the Snow White core characters into the "real world", was previously seen on ABC television in the short-lived 1980s comedy The Charmings. The show also has a similar premise to Bill Willingham's ten-year-old comic series Fables, to which ABC bought the rights in 2008 but never made it past planning stages. After Fables fans raised controversy over possible appropriation, the show writers initially denied a link, but later said they may have "read a couple issues" of the comic book but while the two concepts are "in the same playground", they are "telling a different story."[49] Bill Willingham responded to the controversy in an interview, where he stated he did not feel the show was plagiarism and said: "Maybe they did remember reading Fables back then, but didn't want to mention it because we've become a very litigious people."[49][52]

Casting

The cast as they appeared in season three.

Secondary character casting director, Samuel Forsyth, started the casting process in 2010. Horowitz stated that everyone they initially wanted for roles in the series accepted their roles after being sent a script.[43][44] Ginnifer Goodwin was cast as Snow White / Mary Margaret Blanchard,[53] who appreciated that she would be playing a strong character that was fleshed out for the audience. Goodwin had stated in interviews that she would love to play Snow White, and called her acceptance of the role "a no-brainer."[54] Both Kitsis and Horowitz are self-described big fans of Goodwin's previous series, Big Love, and wrote the part of Snow White with her in mind.[44] Josh Dallas, who portrays Prince Charming / David Nolan, was pleased the writers took "some dramatic license" with his character, believing the prince had become more real. He explained,

"Prince Charming just happens to be a name. He's still a man with the same emotions as any other man. He's a Prince, but he's a Prince of the people. He gets his hands dirty. He's got a kingdom to run. He has a family to protect. He has an epic, epic love for Snow White. He's like everybody else. He's human."[54]

Jennifer Morrison was hired for the part of Emma Swan.[55] The actress explained her character as someone who "help[s] her son Henry whom she abandoned when he was a baby and who seems like he's a little bit emotionally dysfunctional", but noted that Emma does not start out believing in the fairytale universe.[54] Ten-year old Jared Gilmore, known for his work on Mad Men, took the role of her son, Henry.[55] The role of The Evil Queen/ Regina was given to Lana Parrilla.[56]

"There's always two stories being told when playing Regina. There's the threat of her knowing she's an evil queen and then there's just the pure simple fact that the biological mother has stepped into her world and the threat of losing her son is just enormous. That's a fear that I think any adopted mother would have. I think that's going to really help the audience relate to Regina in some level."

—Lana Parrilla[54]

The role of Rumplestiltskin / Mr. Gold was given to Robert Carlyle,[57] after having been written with him in mind, though the writers initially thought he would not accept the part.[42] Horowitz recalled Carlyle's prison sequence, which was the actor's first day on the set as "mind-blowing ... You could see Ginny actually jump, the first time he did that character. It was fantastic!"[43] Jamie Dornan portrayed the Huntsman / Sheriff Graham[58] as a series regular before being killed off in the seventh episode,[59] while Eion Bailey was cast as Pinocchio / August Wayne Booth[58] in a recurring role,[60] starting in the show's ninth episode, "True North", where he was credited as "Stranger", he was promoted to series regular status for the fifteenth episode, "Red-Handed".[61] Raphael Sbarge portrayed Jiminy Cricket / Dr. Archie Hopper.[58]

For the second season, Meghan Ory and Emilie de Ravin were promoted to series regulars as Red Riding Hood / Ruby[62] and Belle / Lacey[63] respectively, while Bailey made guest appearances in two episodes after departing the series[64][65] and Sbarge joined the recurring cast.[66] Colin O'Donoghue was cast as Captain Killian "Hook" Jones,[67] and was upped to series regular for the fourteenth episode of the season.[68]

For the third season, Michael Raymond-James was promoted to a series regular as Neal Cassidy,[69] while Ory did not return as a series regular due to commitments to the TV series, Intelligence.[70]

For the fourth season, Michael Socha was brought onto the show as Will Scarlet / Knave of Hearts from the show's spin-off, Once Upon a Time in Wonderland,[71][72] while Raymond-James was dropped from the regular cast[73] when the writers decided to kill off his character.[73] Bailey returned in a recurring arc towards the end of the season after being absent from the show since the second season.[74]

For the fifth season, Rebecca Mader[39] and Sean Maguire[39] were announced to have been promoted to series regulars as Zelena / Wicked Witch of the West and Robin Hood respectively, while Socha was confirmed to not be returning as a series regular.[75] Ory also returned to the series in a recurring capacity after being absent since the third-season finale.[38]

Before the series was renewed for a seventh season, Jennifer Morrison announced that, if the series were to be renewed, she would not be returning as a series regular for that season but agreed to return for one episode wrap up Emma Swan's storyline.[76] Later that week, actress Rebecca Mader announced that she would also be leaving the series after the sixth season wrapped.

Filming

Steveston, BC doubles as the town of Storybrooke, Maine for the series.

Principal photography for the series takes place in Vancouver, British Columbia.[77][78] The village of Steveston in the adjacent city of Richmond doubles as Storybrooke for the series, with props and exterior sets disguising the existing businesses and buildings. During filming, all brightly-colored objects (flowers, etc.) are hidden to reinforce the story village's spell-subdued character. Certain sets are additionally filmed in separate studios, including the interior of Mr. Gold's pawn shop and the clock tower, which are not found in Steveston.[79]

Setting

The episodes consist mainly of two different settings, one involving one or more characters' backstory, the other set in the present day. At times an additional story will have a connection tied to the two stories.

Enchanted Forest

The Enchanted Forest is a realm within Fairy Tale Land. The actual spread and scope of the Enchanted Forest is currently unknown. However they were later united during the Ogre Wars, which played a part in the formation of the War Council that was formed by Prince Charming and served as the catalysts in the backstories involving Rumpelstiltskin and Regina, the Evil Queen.

Several independent kingdoms are implied by an array of different rulers, including Snow White's father King Leopold (the kingdom later ruled by his widow Regina, the Evil Queen), Cora's father-in-law King Xavier, Princess Abigail's father King Midas, Charming's (secretly adoptive) father King George (Charming and Snow rule his kingdom after deposing him), Cinderella's father-in-law, and Sir Maurice, Belle's father. Most of the stories detailed their earlier lives before ascension to power and being influenced by their mentors through their upbringings.

Land Without Magic

The Land Without Magic (often dubbed the Real World) is shown to be a magic-less land not bound to the Land With Magic Universe. It is often said that travelling to the Land Without Magic is hard. However, it is shown that various characters from different lands are able to reach the Land Without Magic by different means. For example, the Snow Queen came to the Land Without Magic in 1982 with the Apprentice's help.[80] Other means of travelling to this land are magical doors created by the Apprentice, magic beans, or the Dark Curse that is responsible for the creation of Storybrooke in Maine.

Storybrooke, Maine is depicted as a typical ocean-side small town. Although it has a "trapped in time" factor, modern conveniences such as TV broadcasts and the internet are available. Because of the curse, residents cannot remember how they came to live there or meet each other, though they are unconcerned by this. Most are also unable to venture past the town limits of Storybrooke. When characters have attempted to leave, something prevents them, such as their cars breaking down causing them to get into some sort of danger (in a similar fashion to how residents of The Village were unable to leave in the 1960s TV series The Prisoner). Regina, being the caster is able to leave the town as she pleases. However, characters not bound to the curse such as Henry, Emma and August (Pinocchio) are also able to leave the town while the curse is still in place. Additionally, characters that enter the town after the curse is broken such as Cora, Hook, Neal Cassidy (Baelfire), and Tamara are allowed to leave the town without losing their identity as they were never cursed. People from the outside world can also enter the town after the curse is broken.

Expanded Settings

The realms and worlds featured in the series are mostly based on many fairy tales, mythologies and real life locations and are magical, unlike the Real World which is dubbed the Land Without Magic. Just like the Enchanted Forest, the other realms and worlds were affected by the Evil Queen's curse, but indirectly, merely freezing them in time and state for twenty-eight years.

Some of the worlds within the universe are mostly based fairy tales where witchcraft plays a vital role in the lands. Known worlds are Fairy Tale Land[81] (which bonds realms such as Agrabah,[82] Arendelle,[83] Camelot,[84] DunBroch,[85] the Empire (Mulan's home), the Enchanted Forest[81] and Poseidon's Boneyard), Wonderland,[81] Neverland,[81] the Land of Oz,[81] the Land of Untold Stories[81] (a place where someone goes when wants to take a break in your story), the World Behind the Mirror[86] (a glass prison), the Dark Realm[87] (where the Black Fairy resides), and the Wish Realm[87] (a place created by the Evil Queen's wish, where the Dark Curse never happened).

There are also worlds known as the Realms of Storytelling.[88] These realms are mostly based on the Land Without Magic, taking the name of a certain location and a certain time period. Known worlds are the Land Without Color,[81] Victorian England,[89] Kansas,[90] 1920s England[91] and 19th Century France.[92]

Additionally, several spiritual worlds exist in the universe. These worlds are known to not sustain living inhabitants, merely souls of the living in some and the deceased in others, with exception of the deities. Such worlds are the Dream World,[93] the Netherworld,[94] the Underworld,[95] Mount Olympus,[96] and the Worst Place.

Cultural references

As a nod to the ties between the production teams of Once Upon a Time and Lost, the former show contains allusions to Lost, and is expected to continue alluding to Lost throughout its run.[49][97] For example, many items found in the Lost universe, such as Apollo candy bars, Oceanic Airlines, Ajira Airways, the TV series Exposé and MacCutcheon Whiskey can be seen in Once Upon a Time.[98]

Music

Mark Isham composed the series' theme and music. On February 14, 2012, an extended play album featuring four cues from the score was released by ABC Studios.[99] On May 1, 2012, a full-length 25-track official soundtrack album was released by Intrada Records to accompany season one.[100] On August 13, 2013, another full-length 25-track official soundtrack album was released by Intrada to accompany season two.[101] In December, 2015, Mark Isham begun to release music that was previously not released from the third, fourth and fifth seasons on his Soundcloud account such as the season 5 Extended Play.

Season 1 Soundtrack
No.TitleLength
1."Once Upon a Time Orchestral Suite"4:13
2."Henry's Proposal"1:17
3."The Queen's Curse"2:46
4."Jiminy Cricket"3:11
5."Dealing With Rumplestiltskin"3:26
6."Belle's Story"2:37
7."Dwarves"2:45
8."The Huntsman"4:31
9."Things Are Changing in Storybrooke"1:47
10."Cinderella"1:44
11."Wedding Dance"1:21
12."Advising Ashley"2:26
13."If The Shoe Fits"1:35
14."Unhappy Endings"3:46
15."Emma And Henry"1:43
16."The Siren"5:07
17."The Man with the Wooden Box"1:11
18."Hope Will Return"1:48
19."Rumplestiltskin in Love"2:19
20."The Genie's Wishes"1:58
21."The Road To True Love"2:50
22."The Family Compass"2:00
23."Burn The Witch"2:34
24."What The Queen Loves Most"2:30
25."The Clock Moves"1:12
Season 2 Soundtrack
No.TitleLength
1."Sleeping Beauty"2:29
2."True Love"4:45
3."Magic"3:12
4."We Are Both"1:41
5."Meet the Jefferson"2:37
6."Ruby and Granny"1:54
7."A Real Boy"2:26
8."The Hedge Maze"4:13
9."Regina's True Love"2:29
10."Storybrooke Reunions"2:12
11."The Duelists"1:21
12."The Lady Jack"0:45
13."In a Burning Room"4:16
14."Tallahassee"2:21
15."This Boy Will Be Your Undoing"2:46
16."Science!"1:23
17."To Neverland!"1:58
18."Cora's Waltz"2:19
19."Snow White in Black"2:45
20."How Magic Is Made"3:33
21."One Perfect Day After Another"2:37
22."Bae and the Shadow"2:45
23."Tamara Shows Her True Colors"4:20
24."The Adventure Begins"2:14
25."Main Title"0:14

Broadcast

The series has been licensed to over 190 countries.[102] In Australia, Once Upon a Time first aired on Seven Network, starting on May 15, 2012. In Canada it airs on CTV from October 23, 2011. It premiered on Channel 5 in the United Kingdom on April 1, 2012.[103] On December 17, 2013, it was confirmed that Channel 5 would not be picking the series up for the third season airing in the UK.[103] On March 14, 2015, Netflix picked up the show in the United Kingdom and Republic of Ireland, subsequently showing all seasons and premiering each new episode on Wednesdays after their initial showing on Sundays on ABC.

Reception

Critical response

Critical response to the first season was generally positive. On Metacritic, it was given a score of 66 out of 100 with "generally favorable reviews".[104] E!'s Kristin dos Santos cited the show as one of the five new shows of the 2011–2012 season to watch.[105] Matthew Gilbert of The Boston Globe gave the show a "C+" grade commenting

"From a pair of Lost producers, this is a love-or-hate proposition. The ambition is impressive, as it asks us to imagine Goodwin's Snow White and Parrilla's Evil Queen as moderns. But Morrison is a wooden lead, and the back stories – a random collection of fairy tales -- don't promise to surprise."[106]

In a review from the St. Louis Post-Dispatch, TV critic Gail Pennington hailed it as one of the "Most Promising Shows of The Fall" and, unlike Gilbert, had high marks for Morrison.[107] USA Today's Robert Blanco placed the series on its top ten list, declaring that "There's nothing else on the air quite like it."[108] Mary McNamara of the Los Angeles Times preferred the series to another fairy-tale themed drama, Grimm, citing that the premise takes its time building up the charm and that the producer "has that part nailed". She also gave excellent reviews for Morrison's character: "Her Emma is predictably cynical and prickly – fairy-tale princess, my Aunt Fanny – but she's sharp and lively enough to keep audiences begging for 'just a few more pages' before they go to bed."[109]

Several feminist outlets were pleased with the show for its feminist twist on fairy tales. Avital Norman Nathman of Bitch stated that she liked the show for "infusing a feminist sensibility" into the stories.[110] Genie Leslie at Feministing commented that Emma was a "badass", that she liked how Emma was "very adamant that women be able to make their own decisions about their lives and their children", and how Emma was a "well-rounded" character who was "feminine, but not 'girly'".[111] Natalie Wilson from Ms. praised the show for a strong, "kick-butt" female lead, for including multiple strong women who take turns doing the saving with the men, for subverting the fetishization of true love, and for dealing with the idea of what makes a mother in a more nuanced fashion. Wilson went on to state of the lead: "Her pursuit of a 'happy ending' is not about finding a man or going to a ball all gussied up, but about detective work, about building a relationship with her son Henry, and about seeking the 'truth' as to why time stands still in the corrupt Storybrooke world."[112]

Ratings

The first season premiered as the top-rated drama series. The pilot episode was watched by 13 million viewers and received a 4.0 rating/share among 18- to 49-year-olds.[113] It was the season's highest-rated drama debut among the age range and ABC's biggest debut in five years.[114][115] With DVR viewers, the premiere climbed to 15.5 million viewers and a 5.2 rating/share in adults 18–49.[116] The show's next three episodes had consistent ratings every week with over 11 million viewers.[117][118][119] The series has become the number one non-sports program in the U.S. with viewers and young adults on Sunday nights.[120]

Viewership and ratings per season of Once Upon a Time
Season Timeslot (ET) Episodes First aired Last aired TV season Viewership
rank		 Avg. viewers
(millions)		 18–49
rank		 Avg. 18–49
rating
Date Viewers
(millions) 		Date Viewers
(millions)
1 Sunday 8:00 pm 22 October 23, 2011 (2011-10-23) TBD May 13, 2012 (2012-05-13) TBD 2011–12 28 11.71[121] TBD 4.1/10[122]
2 22 September 30, 2012 (2012-09-30) TBD May 12, 2013 (2013-05-12) TBD 2012–13 35 10.24[123] TBD 3.6/9[124]
3 22 September 29, 2013 (2013-09-29) TBD May 11, 2014 (2014-05-11) TBD 2013–14 35 9.38[125] TBD 3.3/8[126]
4 22 September 28, 2014 (2014-09-28) TBD May 10, 2015 (2015-05-10) TBD 2014–15 50 8.98[127] TBD 3.2/7[127]
5 23 September 27, 2015 (2015-09-27) TBD May 15, 2016 (2016-05-15) TBD 2015–16 69 n/a TBD n/a
6 22 September 25, 2016 (2016-09-25) TBD May 14, 2017 (2017-05-14) TBD 2016–17 105 4.39[128] TBD TBD

Awards and nominations

Main article: List of awards and nominations received by Once Upon a Time

Once Upon a Time was nominated for a 2012 People's Choice Award for "Favorite New TV Drama", but lost to Person of Interest.[129] The show was nominated at the 39th People's Choice Awards in four categories: Favorite Network TV Drama, Favorite Sci-Fi/Fantasy Show, Favorite TV Fan Following, and Favorite TV Drama Actress (Ginnifer Goodwin); it lost to another ABC show Grey's Anatomy in the first category, Supernatural in the second two, and Ellen Pompeo (from Grey's Anatomy) in the last category. the show was nominated at 40th People's Choice Awards, but lost to Beauty and the Beast and The Vampire Diaries, respectively.

The show was also nominated for "Best Genre Series" at the 2011 Satellite Awards, but lost to American Horror Story.[130] The show was nominated in this category again at the 2012 Satellite Awards, but lost to The Walking Dead.[131]

The program also received three nominations at the 2012 Visual Effects Society Awards, but all lost to Boardwalk Empire, Gears of War 3, and Terra Nova.[132]

At the 38th Saturn Awards, the series received a nomination for Best Network Television Series and Parrilla was nominated for Best Supporting Actress on Television, but lost to Fringe and Michelle Forbes, respectively.[133]

The program was nominated for the former award again at the 39th Saturn Awards, but lost to new series Revolution.[134]

Jared S. Gilmore was nominated for Best Performance by an Younger Actor on Television at 40th Saturn Awards, but lost to Chandler Riggs for The Walking Dead

The show received trophies for "Favorite New TV Drama" and "Favorite Villain" for Lana Parrilla by the TV Guide.[135]

The show was nominated at the 2012 Teen Choice Awards, but lost to The Vampire Diaries, Pretty Little Liars and Awkward and the show was also nominated at 2013 Teen Choice Awards, but lost to The Vampire Diaries and Pretty Little Liars.

The show was nominated again 2014 Teen Choice Awards, but lost to The Vampire Diaries and Dylan O'Brien, respectively.

It was also nominated at the 64th Creative Arts Primetime Emmy Awards, but lost to Game of Thrones and The Walking Dead and the show was nominated again at 65th Primetime Creative Arts Emmy Awards, but lost to The Borgias and Game of Thrones.

Tie-in material

Novel

In 2013, Disney-owned Hyperion Books published Reawakened by Odette Beane, a novelisation of storylines from the first season, expanded to include new perspectives. The narrative is from the points-of-view of Emma Swan in Storybrooke and Snow White in the Enchanted Forest. The novel was published on April 28, 2013, as an ebook and May 7, 2013, in paperback form.[136]

In 2015, production company Kingswell Teen published Red's Untold Tale, by Wendy Toliver, a novel telling a story of Red's past that was not seen in the show. The novel was published on September 22, 2015 and consisted of 416 pages.

In 2017, Kingswell Teen published a second novel, Regina Rising, also written by Wendy Toliver, which depicts the life of a sixteen year old Regina. The novel was published on April 25, 2017.

Comic books

A comic book, titled Once Upon a Time: Shadow of the Queen, was released on September 4, 2013, in both digital and hardcover forms. The story was written by Dan Thomsen and Corinna Bechko, with art by Nimit Malavia, Vasilis Lolos, Mike Del Mundo, Stephanie Hans and Mike Henderson. Shadow of the Queen details what happens after the Evil Queen takes the Huntsman's heart. She forces the Huntsman to commit evil, and try to capture Snow White yet again. The Huntsman faces his past, and also meets Red Riding Hood, who is trying to cope with her beastly alter ego. Together, they team up and try to save Snow White before all is too late.[137]

On April 14, 2014, a sequel to the first comic book called Once Upon a Time: Out of the Past was released.[138]

Spin-off

Main article: Once Upon a Time in Wonderland

In February 2013, Kitsis & Horowitz, along with producers Zack Estrin and Jane Espenson, developed a spin-off focusing on Lewis Carroll's Wonderland.[139] The series was called Once Upon a Time in Wonderland. A "teaser presentation" began shooting in April 2013, and the pilot was shot in late July or August.[140] On May 10, 2013, ABC announced that it had approved the spin-off and on May 14, 2013, announced that the spin-off would air in the Thursday night 8:00pm time slot instead of making it a fill-in for the parent series.[141] The series premiered on October 10, 2013, but was cancelled[142] after a single-season thirteen-episode run that ended on April 3, 2014.[143]

See also

References

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  142. ^ Goldberg, Lesley (March 28, 2014). "It's Official: ABC's 'Once Upon a Time in Wonderland' Canceled". The Hollywood Reporter.
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