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On (song)

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This article is about the BTS song. For the Bloc Party song, see A Weekend in the City.
"On"
Sia remix cover
Single by BTS
from the album Map of the Soul: 7
ReleasedFebruary 21, 2020 (2020-02-21)
Length4:06
LabelBig Hit
Songwriter(s)
BTS singles chronology
"Black Swan"
(2020) 		"On"
(2020)
Sia singles chronology
"Original"
(2020) 		"On"
(2020)
Music video
"ON" Kinetic Manifesto Film on YouTube "ON" Official MV on YouTube

"On" (stylized in all caps) is a song by South Korean boy band BTS.[1] It was released the same day as the band's fourth Korean-language album Map of the Soul: 7,[2] for which it serves as the second single.[3] A version featuring Australian singer Sia was also released and features on the digital version of the album.[4]

Background

The band themselves organized the collaboration with Sia, according to Big Hit Entertainment.[3]

Composition

In the key A minor in a tempo 106 beats per minute, the song was written by Antonina Armato, August Rigo, Julia Ross, Krysta Youngs, Melanie Fontana, Michel Schulz, Pdogg alongside J-Hope, RM and Suga of BTS.[5][6]

Promotion

On February 19, it was announced that the band would release a 30-second video teaser of the lead single on TikTok, 12 hours ahead of the official release of the song on February 21.[7] The day after the song release, a Commentary Film[8] was released which showed the amount of work UCLA Herb Alpert School of Music's Bruin Marching Band Director Kevin McKeown,[9] Conductor/Music Director Duane Benjamin,[10] Choir Director Dedrick Bonner[11] and their respective team members had in the production of some of the songs in the album. It also talked about the essence BTS's music resonants to its listeners and how profound their messages; Love Yourself and Music for Healing, are to the world now.

The band performed the song at the main concourse of Grand Central Station on The Tonight Show Starring Jimmy Fallon on February 24, 2020,[12] for what has been called "one of the most high-production episodes" of the show.[13] The band that their first carpool[14] on The Late Late Show with James Corden.

Music videos

The first music video, dubbed "Kinetic Manifesto Film: Come Prima" (told to enhance the concept), was released on 21 February 2020, along with the release of the single and the album. It shows BTS, World of Dance Season 2 champions The Lab as the dancers, and a marching band known as The Blue Devils performing the choreography near the Sepulveda Dam, adding a dance break that is now continuously used for promotion.

It is the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video in this period of time; it gained 46.5 million views in this time frame.

The second official music video was released on 28 February 2020 at 0:00 KST. The video includes references of many movies and television shows, mainly the movie The Maze Runner. Other references include those to Bird Box, Handmaids Tale, The Lion King, Game Of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah's Ark and Adam and Eve.

In the video, RM is shown in front of a ruined boat with many different animals surrounding him and the boat; Jin rescues an injured dove- which later revives- from a war-torn battlefield; Suga stands in a middle of a cult, presumably leading it; J-Hope is inside a forest filled with broken trees as Jungkook's dying body lies behind him; Jimin is near a boy with a drum; V takes a blindfold off a little girl who is theorized to represent Eve while V is Adam; and Jungkook is seen running from a prison wearing thorned handcuffs. In front of V, a stone gateway opens, revealing a rock (similar to Pride Rock), and everyone except Jungkook comes, while Jungkook manages to get his handcuffs off and blows into a conch shell before the video cuts to a fortified base where BTS performs the dance break as meteors fall down around them. Trees around the rock began to shape into place, and Jungkook finds the group as they walk up the rock. The video ends with the text "No More Dream" (their debut single) and erases the "No More", leading into only "Dream".

The video received 44 million views on YouTube in the first 24 hours of its release, making it the ninth most-watched online video in its first 24 hours, and the seventh most-watched YouTube video in the first 24 hours of its release.

Charts

Chart (2020) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[15] 31
Belgium (Ultratip Bubbling Under Wallonia)[16] 29
Invalid chart entered Germany2 36
Ireland (IRMA)[17] 22
Japan (Japan Hot 100)[18] 26
Netherlands (Single Top 100)[19] 51
South Korea (Gaon)[20] 11
Sweden (Sverigetopplistan)[21] 63

References

  1. ^ @BigHitEnt (February 17, 2020). "#BTS #방탄소년단 #MAP_OF_THE_SOUL_7 Tracklist" (Tweet). Retrieved February 17, 2020 – via Twitter.
  2. ^ Chan, Daffany (February 17, 2020). "BTS' 'Map Of The Soul: 7' Tracklist Includes A Sia Feature On The Title Track". Elite Daily. Retrieved February 17, 2020.
  3. ^ a b Herman, Tamar (February 16, 2020). "BTS Announce 'Map of the Soul: 7' Tracklist & Sia Collaboration 'On'". Billboard. Retrieved February 17, 2020.
  4. ^ Delgado, Sara (February 16, 2020). "BTS Unveils Tracklist for "Map of the Soul: 7"". Teen Vogue. Retrieved February 17, 2020.
  5. ^ "Key and BPM of ON by BTS | Musicstax". musicstax.com. Retrieved 22 February 2020.
  6. ^ MAP OF THE SOUL : 7, retrieved 2020-02-24
  7. ^ "BTS to unveil teaser for its new song 'ON' ahead of official release". The Korea Herald. February 19, 2020. Archived from the original on February 19, 2020. Retrieved February 19, 2020.
  8. ^ https://www.youtube.com/watch?v=npfs6afvIhk
  9. ^ http://uclaband.com/about/band-staff/
  10. ^ http://www.duanebenjamin.com/biography/
  11. ^ https://www.backstage.com/u/DedrickBonner/
  12. ^ Rolli, Bryan (February 15, 2020). "BTS To Tour New York And Perform New Song In Epic 'The Tonight Show Starring Jimmy Fallon' Episode". Forbes. Retrieved February 17, 2020.
  13. ^ Shaffer, Claire (February 13, 2020). "BTS Will Premiere New Song, Tour NYC on 'Tonight Show Starring Jimmy Fallon'". Rolling Stone. Retrieved February 17, 2020.
  14. ^ https://www.youtube.com/watch?v=T4x7sDevVTY
  15. ^ "BTS feat. Sia – On" (in Dutch). Ultratip. Retrieved February 29, 2020.
  16. ^ "BTS feat. Sia – On" (in French). Ultratip. Retrieved February 29, 2020.
  17. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved February 29, 2020.
  18. ^ "Billboard Japan Hot 100: 2020/03/02 付け". Billboard Japan (in Japanese). Retrieved February 26, 2020.
  19. ^ "BTS feat. Sia – On" (in Dutch). Single Top 100. Retrieved February 28, 2020.
  20. ^ "Digital Chart – Week 8 of 2020". Gaon Chart (in Korean). Retrieved February 27, 2020.
  21. ^ "Veckolista Singlar, vecka 9". Sverigetopplistan. Retrieved February 29, 2020.
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