The 2011–12 season will continue to be sponsored by BMA Entertainment, a company owned by South China's convener Steven Lo. bma's sponsorship is worth HK$2 million. (approx US$250,000.) Of the HK$2 million, HK$1.2 million will be for the sponsorship of the Now TV Hong Kong football channel. The league winners will receive HK$500,000 prize money, while the 1st runner's up and 2nd runner's up will receive HK$200,000 and HK$100,000 respectively.
For the 2011–12 season, Now TV's channel 634 will become the Hong Kong Football Channel. The first live broadcast of the season will be Kitchee vs Sun Hei SC on 3 September 2011. The production cost will be sponsored by the TV station and supported by HKFA and the clubs. Advertising revenues, after subtracting Now TV's costs, will be shared with HKFA. Now TV announced that the channel will be free to all Now TV subscribers. The production cost of the channel is about HK$40 million. Now TV hopes that the Hong Kong government will subsidise the channel in the future, because they will also broadcast Hong Kong's inter-school matches.
As Sun Hei has decided not to take part in the TV broadcast package, the HKFA has imposed four broadcast sanctions: No live home game broadcasts, no division of advertising revenues, no interviews or feature programmes of team personnel and no mention of their sponsors' names. Faced with these sanctions, Sun Hei's Chung Chi Kwong continued to say the club has the right to spend its resources the way they like and will not change its mind due to external influences.
Updated to games played on 20 May 2012.
Rules for classification: 1) points; 2) head-to-head points; 3) head-to-head goal difference; 4) head-to-head goals scored; 5) goal difference; 6) number of goals scored 1 via 2011–12 Hong Kong Senior Challenge Shield (C) = Champion; (R) = Relegated; (P) = Promoted; (E) = Eliminated; (O) = Play-off winner; (A) = Advances to a further round.
Only applicable when the season is not finished: (Q) = Qualified to the phase of tournament indicated; (TQ) = Qualified to tournament, but not yet to the particular phase indicated; (RQ) = Qualified to the relegation tournament indicated; (DQ) = Disqualified from tournament.
Head-to-Head: used when head-to-head record is used to rank tied teams.
Due to unstable weather condition, the bma First Division League match between Citizen and HK Sapling which held at Mongkok Stadium tonight (4 May 2012) had been abandoned and re-scheduled to 15 May 2012