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InStyle

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InStyle
Cover of the March 2019 issue, featuring Brie Larson
Editor Sally Holmes
CategoriesCelebrity, human interest, news
Total circulation
(2013)		1,810,539 (US)[1]
First issueJune 1994; 30 years ago (1994-06)
Final issueMarch 2022; 2 years ago (2022-03)
CompanyDotdash Meredith
CountryUnited States
Based inNew York City
LanguageEnglish
Websiteinstyle.com (US)
ISSN1076-0830

InStyle was an American monthly women's fashion magazine founded in 1994.[2] It was published in the United States by Dotdash Meredith, and started originally as a brand extension of People before carving out its own identity.[3] In February 2022, it was announced that InStyle would cease print publications and move to a digital-only format.[4]

Description

Although Instyle was well known for its advertising, it also shared a diverse range of content encompassing beauty, fashion, home, entertaining, philanthropy, celebrity lifestyles, feminism, and compelling human-interest stories, Instyle magazine has been under the leadership of notable Editors-in-Chief. This esteemed roster includes Martha Nelson (1993-2002), Charla Lawhon (2002-2008), Ariel Foxman (2008-2016), and Laura Brown (2017-2022).

After originating in the United States, InStyle had expanded their brand and, as of 2012, had distributed internationally to over 16 countries including Germany, Brazil, Greece, South Korea, Spain, Turkey, South Africa, Romania,[5] and Russia. In May 2017, InStyle China was launched as part of a partnership with an existing weekly magazine,[citation needed] which featured Victoria Beckham on its inaugural cover.[6] In 2018, the UK edition shifted from paper to digital version, and the Polish edition was cancelled after 10 years of publication.[7] The InStyleUK website is inactive.

In 2018, InStyle became the first major fashion magazine to ban photography of and advertisements featuring fur. The ban on fur intended to showcase the animal cruelty necessary to produce fur garments, and to encourage others to refrain from fur consumption. The way in which companies obtain fur in order to create these fashion garments are viewed as unethical and inhumane, therefore people disprove of them. The organization PETA was thrilled with the news and were able to celebrate with the editor Laura Brown banning the use of fur advertisements in the magazine. Since the 2000’s PETA has been on the forefront of advocating for animals at the face of abuse and cruelty in modern society.

In mid-July 2020, InStyle's Australian edition's publisher Bauer Media Australia and New Zealand, which had been acquired by the Sydney–based Mercury Capital, discontinued publishing the magazine, citing declining advertising revenue and travel restrictions caused by the COVID-19 pandemic.[8][9]

Dotdash Meredith, the media group that acquired InStyle in 2021, announced that they will be terminating the publication's print issues. InStyle's final publication was released in April 2022. InStyle became digital-only after noticing its online increase of more than 40 percent annually. It does not mean that the magazine was to be gone for good, but CEO of Dotdash Meredith, Neil Vogel stated that the magazine will be moving to an all digital because "print is no longer serving the brand's core purpose."[10]

Returning to print

In 2022, InStyle Australia rights were acquired by True North Media. True North Media is a new publishing division of Bashful Group, a Sydney-based group. In September 2022, they announced the launch of their first biannual print edition of the magazine.[11] The magazine itself contains 300 pages, with 127 pages of new seasonal fashion and 20 pages of beauty along with special sections of men's fashion and lifestyle.

References

  1. ^ "Consumer Magazines". Alliance for Audited Media. Archived from the original on January 23, 2017. Retrieved February 10, 2014.
  2. ^ Rose, Matthew (June 7, 2000). "'Real Simple' Magazine was Anything but for Time Inc". The Wall Street Journal. Retrieved December 12, 2015.
  3. ^ "InStyle Magazine". Magazine Agent. Retrieved March 21, 2012.
  4. ^ "Entertainment Weekly, InStyle and four other Meredith magazines will cease print publications". February 9, 2022.
  5. ^ "Simona Patruleasa, InStyle Romania, July 2012". Magxone.com. July 23, 2012. Archived from the original on March 11, 2013. Retrieved July 25, 2017.
  6. ^ "InStyle expands to China". Women's Wear Daily. May 3, 2017. Retrieved February 13, 2018.
  7. ^ "Burda zamyka "InStyle" i skupia się na "Elle", "Glamour" i "Gali"" (in Polish). Retrieved November 18, 2018.
  8. ^ Doyle, Michael (July 21, 2020). "InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media". ABC News. Archived from the original on August 11, 2020. Retrieved September 4, 2020.
  9. ^ Meade, Amanda (July 20, 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". The Guardian. Archived from the original on August 27, 2020. Retrieved September 4, 2020.
  10. ^ McCall, Tyler. "'InStyle' to End Print, Going Digital-Only [UPDATED]". Fashionista. Retrieved April 21, 2023.
  11. ^ Mediaweek. "Instyle Australia launches first biannual print magazine". mediaweek. mediaweek. Retrieved April 21, 2023.
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