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Modern-day mainstream Russian-language pop music is very diverse and has many ways to spread through the audience. The most famous pop stars can be seen on general television in music or talk shows, and also on music TV channels such as MTV Russia and Muz-TV. There are also Russian Pop radio stations, and One-hit wonders have also emerged in recent years.
In 1990's the popularity has "Steklovata", Natasha Koroleva, Philipp Kirkorov and others.
Russian-language market of popular music began to grow with the increase of Soviet influence in the world arena. In addition to the nearly 300 million Soviet citizens living in the 13% of the world landmass in 1990, Soviet pop music has become popular in the countries of the former Warsaw Pact, especially in the Slavic regions (Poland, Czech Republic, Slovakia, Bulgaria and the former Yugoslavia, but also in Romania, Hungary, China, Cuba).
The undisputed center for the creation of Russian-language pop music at that time was Moscow and, to a lesser extent, St. Petersburg. After the dissolution of the Soviet Union, Russia is still a major producer and consumer of Russian-speaking music, demand is still high in some of the new independent states, especially Ukraine and Belarus. For quite a few significant regional centers, contemporary Russian-language popular music includes, in addition to Moscow and St. Petersburg, Kyiv (Ukraine), which also focuses on the Russian-speaking market.
The dissolution of the Soviet Union and the fall of the Iron Curtain, the mass emigration of the early '90s, led to the formation of large Russian-speaking diaspora in the European Union, Canada, the United States, Australia and other regions, where the local population has had an opportunity to get acquainted with the Russian music of different genres, through the Internet, satellite television, various media, music in nightclubs.
