Garnier
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| Company type | Cosmetics Skin care Hair care |
|---|---|
| Founded | 1904 (as Laboratoires Garnier) France |
| Founder | Alfred Amour Garnier |
| Headquarters | Centre Eugene Schueller 41 Rue Martre Bureau F 92110 Clichy, Hauts-de-Seine, France |
| Parent | L'Oréal |
| Website | www |
Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.
Launch
Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]
Expansion and products
Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3] In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.[4]
Concerns about skin-tones diversity
Garnier demonstrated concern about the diversity of skin tones in its products. In 2021, the brand launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones.[5]
References
- ^ "Our Heritage - History of Garnier - Garnier". www.garnierusa.com. Retrieved February 16, 2022.
- ^ a b "Garnier: Early History of the Brand and its Evolution Example". GraduateWay. January 31, 2017. Retrieved February 16, 2022.
- ^ "About Garnier". bizfluent.com. Retrieved September 23, 2019.
- ^ "Latest Garnier Products and Reviews". beautyopinions.com.
- ^ "SkinActive: Protector Co-created by Iza and Garnier with Vitamin C and Matte effect - Black Skin". October 12, 2023. Retrieved October 19, 2023.
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