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Star Maa

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Star Maa
CountryIndia
HeadquartersHyderabad, Telangana, India
Programming
Language(s)Telugu
Ownership
OwnerStar India
Links
WebsiteStar Maa on Hotstar

Star Maa is an Indian pay television channel based in Hyderabad, Telangana. Star Maa and its channels are owned by Star India, a wholly owned subsidiary of The Walt Disney Company India.[1][2][3][4]

History

MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV, was launched in 2002. The company's second channel, MAA Music, was launched in 2008.

Nimmagadda Prasad along with Telugu film industry stars Chiranjeevi, Akkineni Nagarjuna and Allu Aravind became promoters by purchasing stake from Murali Krishnam Raju.[5]

In February 2015, Star India acquired broadcast business of MAA Television Network for 2,500 crore (US$300 million) with company remaining with the promoters.[6][7]

In 2017, Maa TV was rebranded as Star Maa with a new logo.[8]

In June 2017, Star Maa rebranded its graphical package.[9]

Channels

Star Maa has six channels in its network.[10]

Defunct

Programming

CineMAA awards

Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.[12]

Star Maa Parivaar Awards

Awards fro the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them[13]

References

  1. ^ "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". www.medianama.com. Retrieved 8 March 2018.
  2. ^ "Star to discontinue linear channels in US from 5 Jan". televisionpost.com.
  3. ^ "2018's most watched South Indian channels".
  4. ^ "Star Maa showcases the best of Telugu entertainment".
  5. ^ "IndianTelevision".
  6. ^ "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard.
  7. ^ "Star India to acquire four Telugu Maa TV channels".
  8. ^ "Maa TV rechristened as Star Maa". bestmediainfo.com.
  9. ^ "Star Maa launches fresh identity of network channels - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 September 2019.
  10. ^ "Star Maa launches fresh identity of network channels". exchange4media.
  11. ^ "Star Maa serials and shows on hotstar". Hotstar.
  12. ^ http://www.indiantelevision.com/release/y2k10/aug/augrel28.php
  13. ^ "Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast". Indian Television. 7 June 2017. Retrieved 2 September 2019.