KVVV signed on March 18, 1968, operating at 3.39 megawatts of power. Prior to the station signing on, controlling stockholder Roy O. Beach Jr.[who?] stored the station's original transmitter in the basement of a building across the street from the 1920s Cotton Exchange Building in Houston. Bill Paradoski, the "community announcer," hosted the Community Wrap-Up each evening "reporting the news and weather daily."[1]
Among the programs carried on KVVV were the locally originated children's programNo-No the Clown and the Stock Market Observer during the day. KVVV also carried syndicated programming and Sundays were dedicated to Spanish-language programs and movies imported from Mexico.
By late 1968, much of the staff was laid off, and the stock market program was canceled. As a result, the station was generally on the air only in the afternoons and evenings—signing on between 2 p.m. and 3 p.m., and signing off at 10 p.m.
KVVV lost so much money in its only year in operation that the owners closed the station on August 31, 1969. The equipment and tower used by KVVV were eventually sold to a new PBSmember station in Corpus Christi, KEDT, which signed on in 1972.
As of October 2006, the building and some of the furnishings were still there, though it was vandalized and in poor condition.
