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Ain't Your Mama

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Not to be confused with I Ain't Your Mama.

"Ain't Your Mama"
Song

"Ain't Your Mama" is a song recorded by American entertainer Jennifer Lopez for her upcoming ninth studio album. It was written by Meghan Trainor, Theron Thomas, Jacob Kasher Hindlin, Gamal "Lunchmoney" Lewis, Henry "Cirkut" Walter and Dr. Luke, while production was handled by the latter two. A pop song with influences of reggae and Latin music, the song has percussion, drums, minimal synths and a Latin beat in its main instrumentation. Lyrically, "Ain't Your Mama" deals with themes of female empowerment, where the protagonist will not accept a partner who needs to be taken care of.

The song was released on April 7, 2016, by Epic Records and Nuyorican Productions. It received generally favorable reviews from critics, who noted that the song was a catchy and "sassy" independent-women anthem. "Ain't Your Mama" became Lopez's first chart appearance in some European territories in over four years, such as Spain and Switzerland, as well as her highest in years in countries like Finland and France, in the former of which it reached the top-ten. The song's accompanying music video was directed by Cameron Duddy and released on May 5, 2016. It has Lopez playing women throughout the decades to show the second wave feminism movement.

Background

In March 2016, six years following her departure from the label, it was announced that Lopez had returned to Epic Records, signing a multi-album deal with the label. She had released two albums under the Universal Music Group, Love? (2011) via Island Records and A.K.A. (2014) via Capitol Records.[1] Lopez, who had been working on music in the midst of her Las Vegas residency, confirmed that she would be releasing new material: "I’ve been working on music for the past couple of months, and we should be putting something out very soon."[2][3] "Ain't Your Mama" is the first single Lopez released since resigning with Epic, and is expected to precede her ninth studio album.[4][5] Co-writer Meghan Trainor who texted Lopez the song said, "I sent it to her and said, ’Do you like the song?’ and she said, ’I love the song, my kid loves the song — he’s made me play it five times already so I know it’s a hit. When can I cut it?’, so I said immediately, ’Whenever you want!'"[6] Lopez described the concept behind "Ain't Your Mama" as "very empowering", and explained: "Guys have this tendency, once they love you in the beginning and you're the hottest woman on Earth, and then all of a sudden, it's like, 'Okay... where's my food?' It's like, 'What!? Are you kidding me? Take me out! What are you doing right now?'"[7]

Composition

"Ain't Your Mama" was penned by singer Meghan Trainor (pictured).[8]

"Ain't Your Mama" is a pop song.[9] It was written by Meghan Trainor, Theron Thomas, Jacob Kasher Hindlin, Gamal "Lunchmoney" Lewis, Henry Walter and Lukasz Gottwald.[8] It was produced by Cirkut and Dr. Luke,[8] with Trainor also providing background vocals.[10] The song's production features percussion,[11] drums,[12] minimal synths and a "head-bobbing, hip-swaying" Latin beat,[13] with a reggae groove.[14] According to Forbes' Hugh McIntyre, "the track has a hint of Latin flare, which nobody does better, though it doesn’t focus too much on any one sound, instead leaning much more towards typical top 40 fare."[15] Sara Geffen of MTV News described it as "minimal but upbeat", stating that Lopez's voice takes "center stage".[16] Lyrically, the song "celebrates a woman who is independent and won't accept a partner who needs to be taken care of",[17] with Lopez "putting her man in his place for not pulling weight in their relationship".[18] Rap-Up characterized the single as "sassy".[18] It includes lyrics such as "I ain't gonna be cooking all day, I ain't your mama" and "I ain't gonna do your laundry, I ain't your mama... When did you get too comfortable, 'cause I'm too good for that".[19] Entertainment Weekly called it an "anthem celebrating her independence and distaste in overly dependent partners".[19]

Release

Lopez announced "Ain't Your Mama" during a live video chat on Facebook while promoting the series finale of American Idol, where she played a short preview of the song. The video had already approximately 429,000 views online within the first 2 hours of release. She confirmed that it would be released digitally via iTunes on April 7, 2016.[20] Lopez later posted the video on her Instagram account.[21] Discussing the preview, Mike Wass of the website Idolator called the song a "sultry banger" and said: "There’s definitely a Latin flavor, but this sounds like a return to urban J.Lo of This Is Me... Then and Rebirth."[22] Sasha Geffen from MTV News remarked, "Don't expect her to get domestic" and noted that "In what we're able to hear of the track so far, J.Lo totally rejects patriarchal gender roles".[21] Writing for USA Today, Jaleesa M. Jones called the song "the perfect track for exasperated partners everywhere".[23] The cover artwork for the single was unveiled on April 6. It features Lopez as a pin-up girl, dressed in "short shorts, stilettos and a white, fitted blouse".[5] According to an Australian news site, the photo from the single's cover art was actually taken back in 2003, for an issue of Esquire.[24]

Controversy

Within hours of the song's release, news outlets noted the fact that one of the song's producers was Dr. Luke. Many fans were outraged by the news as the song had been released less than a few hours after it was announced that singer Kesha's lawsuit against Luke had been thrown out by the judge presiding over the case (for more information see Kesha Sebert v. Lukasz Gottwald). Within hours, many Kesha supporters took to social media urging music buyers to boycott the song.[25] The following day, E! News reported that the song itself was co-written by Dr. Luke and Meghan Trainor in 2014 prior to Kesha filing her lawsuit against Dr. Luke and was originally intended for Trainor's debut album Title, however Trainor ultimately decided not to use the song. Two years later after it was announced that Lopez had returned to Epic Records, the label that Trainor is also signed to, she recorded her own version of the song with Trainor providing background vocals after Trainor offered her the song. As Dr. Luke had already produced the song two years prior to Lopez recording her version, the two had no interaction during Lopez's recording of the song.[26]

Critical reception

The song received generally positive reviews from music critics. Robbie Daw of Idolator called it "an instantly-catchy track" and an "independent-women anthem."[13] Jessie Morris of Complex labelled it "an infectious anti-housewife anthem," observing that "the track's hot beat mixed with that searing hook makes 'Ain't Your Mama' a radio-ready hit."[27] Brennan Carley of Spin named it "a light, tropical bit of froth with some impassioned lyrics and a killer drum bit,"[12] while Lewis Corner of Digital Spy referred to the song as a "hip-shaking anthem."[28] Alexa Camp of Slant Magazine noted that "the song's subtle reggae groove recalls that of Lopez's slept-on 2011 single 'I'm Into You'," highlighting "its instantly memorable hook" and that it "finds the former Fly Girl flipping gender roles on their head, something she also did with the music video for 2014’s 'I Luh Ya Papi'."[14]

Commercial performance

In the United States, upon its release "Ain't Your Mama" reached the top ten of the US iTunes Store chart.[26] After a full tracking week, the song debuted at number 92 on the Billboard Hot 100, registering 1.8 million streams in the US.[29]

The song has seen commercial success in several European markets. "Ain't Your Mama" reached number five in Germany, becoming Lopez's highest-peaking single as a lead artist (and first top ten hit) since "On the Floor" (2011); overall, it is her ninth top-ten hit in Germany.[30] The single has since been certified gold by the Bundesverband Musikindustrie for exceeding 200,000 units.[31] In Spain, the song debuted at number 15 for the week ending April 17, 2016. It peaked at number four nine weeks later, becoming her seventh top-ten hit, and spent a total of 17 weeks charting inside the top ten.[32] "Ain't Your Mama" was later certified double platinum by Productores de Música de España.[33] In France, the song peaked at number 11, making it her highest-charting single in that country as a main artist since "On the Floor".[34][35] The song was later certified gold by Syndicat National de l'Édition Phonographique.[36] "Ain't Your Mama" peaked at number six in Finland, becoming her first top-ten there since "Dance Again" (2012).[37]

Music video

Production

The music video for "Ain't Your Mama" was directed by Cameron Duddy.[38] Lopez previewed the music video on May 5, 2016, posting a "vintage-looking, sepia-toned" behind the scenes clip which features Lopez dressed as a 1950s housewife, sporting a "voluminous" Stepford Wives-esque hairstyle. [39] It was released on May 6.[40] Discussing how the video's concept was developed, Lopez explained: "I just thought, how about we show the progression of women and how we've grown, but also how things are kind of the same." She continued, "So I thought we'd go from the fifties, sixties, seventies, eighties, to present day, and how today we're standing up for everything that we really, truly deserve. It's not about man-hating. We love you. We just want you to see us for all that we are, and never take us for granted."[38]

With Duddy and her stylists Rob Zangardi and Mariel Haenn, Lopez created a number of looks which were inspired by "classic fashion".[38] Various styles from different periods (ranging from the 1950s to present) appear in the video. Fashion houses such as Thierry Mugler were among the creators behind Lopez's wardrobe.[41] The 1950s housewife character had a "classic" look, while also taking inspiration from pin-up models.[38][42] The 1960s secretary look was inspired by the period drama series Mad Men. The 1970s factory worker had a "Norma Rae type feeling". The 1980s businesswoman took inspiration from the film Working Girl, a look which Lopez personally connected to, given she was a young girl during this decade. The last look was described by stylist Haenn as "just a modern day J. Lo".[42] In this final dance sequence, Lopez can be seen wearing denim stiletto thigh-high boots designed by Barbadian singer Rihanna with Manolo Blahnik, which had been gifted to Lopez by Rihanna.[43] It was reported that the music video's production was almost halted due to low funds, which resulted in a product placement specialist being hired two days before the shoot.[40] Product placements in the video include Vogue magazine, Beluga vodka, and Lavazza coffee.[44] The mobile social network application "Friendable" is also featured.[45]

Synopsis

A 1950s housewife is among the multiple different characters Lopez plays in the music video for "Ain't Your Mama".

In the clip, Lopez plays a number of archetypal characters, including: a news anchor who urges women to "rise up against their male oppressors", a 1950s housewife, a 1960s secretary, an underpaid factory worker in the 1970s (her hotheaded boss played by actor Eric Womack), and a 1980s businesswoman.[46][47] It opens with the news anchor Lopez having a heated conversation in a phone booth, stating: "I'm tired, I've been working all day! No, I can't...you should [do it]". She then appears in a television news studio, where part of Hillary Clinton's famous 1995 "Women's Rights Are Human Rights" speech, followed by part of Patricia Arquette's Academy Award speech (specifically Arquette saying, "It's our time to have wage equality once and for all, and equal rights for women in the United States of America"), followed by part of Gloria Steinem's famous 1971 "Address to the Women of America" speech, can be heard in the background.[48][49][50] Lopez disregards the script and begins speaking: "Look, I don’t have to tell you things are bad. Everybody knows things are bad. Taken for granted, ignored, overlooked, under-appreciated."[41]

The other characters watch news anchor Lopez through the television as she states, "I'm mad as hell and I'm not going to take it anymore!", which is a reference to a line spoken by character Howard Beale from the satirical film Network (1976).[51] As a result of the news anchor's speech, all of the women begin rebelling against the males who have been exploiting them.[47] The blonde 1950s housewife stops tending to her husband, sings "I ain’t gon’ be cookin’ all day. I ain’t your mama", then dumps food over his head.[41] The redheaded 1960s secretary threw vodka back in her boss's face. Lopez called this her favorite role in the music video, saying "She was the most comical. I like doing comedy a lot, so I got to use my funniness in that", describing her as "goofy".[38] It ends with an all-women march in Brooklyn, New York. Lopez wears a white jumpsuit for a final dance scene.[43]

Reception

The music video received praise from presidential nominee Hillary Clinton, whose speech is among those sampled in it.[52]

After its first three days, the music video had garnered over 11 million views.[40] Sasha Geffen of MTV News called the visual "politically charged".[47] Leila Cobo of Billboard praised the video as "vastly entertaining", observing that it depicts the "history of women's fight for independence", with various pop culture and social references.[51] Complex magazine writer Suzannah Weiss commended its "powerful plot line", noting: "It's an anthem for women dealing with man-children everywhere, and the music video ties it into larger issues of sexism contributing to these relationships."[53] Of the video, Dave Quinn of People said, "she's not mincing words when it comes to the song's feminist message",[54] while Richy Rosario of Vibe wrote: "Like many other women who have showcased their plight in gender inequality through art, Ms. Lopez is definitely making a statement."[55]

Sabienna Bowman of Bustle magazine commended the music video, "Each frame in the video is loaded with historical imagery that takes you from the beginning of the second wave feminism movement straight through to today." Further underlining its context, Bowman noted that "The historical context behind the video is beautifully rendered and full of pop culture nods to famous films, as well as the very real history of the women whose lives were changed by the impact of second wave feminism."[56] Conversely, Christina Cauterucci for Slate magazine reacted negatively, labeling the video a "sad premonition of the future of feminism" and saying that it serves as "a helpful illustration of an ascendant brand of feminism that boasts more marketable style than political substance".[57] 2016 presidential candidate Hillary Clinton, whose speech was sampled in the opening sequence, thanked Lopez for the music video, responding: "Women are so much more than the roles they've been assigned."[40]

Live performances

Lopez premiered "Ain't Your Mama" on the series finale of American Idol on April 7, 2016. Speaking of the performance beforehand, she stated: "It’s going to be very high energy".[22] Lopez wore a "sparkly" French maid costume while singing "Ain't Your Mama", surrounded by several backup dancers. She followed it with a performance of her hit "Let's Get Loud", undergoing a quick costume change.[58] The following month, she performed the song during a private concert at the Hammerstein Ballroom which was hosted by Telemundo.[59] Lopez also added the song to the setlist of her Las Vegas Residency, All I Have.

Credits and personnel

Credits adapted from Tidal.[8]

Charts

Chart (2016) Peak
position
Argentina (Monitor Latino)[60] 7
Australia (ARIA)[61] 85
Austria (Ö3 Austria Top 40)[62] 11
Belgium (Ultratip Bubbling Under Flanders)[63] 19
Belgium (Ultratop 50 Wallonia)[64] 27
Canada (Canadian Hot 100)[65] 34
Czech Republic (Rádio – Top 100)[66] 1
Czech Republic (Singles Digitál Top 100)[67] 39
Denmark (Tracklisten)[68] 36
Euro Digital Songs (Billboard)[69] 20
Finland Download (Suomen virallinen latauslista)[37] 6
France (SNEP)[70] 11
Invalid chart entered Germany2 5
Greece Digital Songs (Billboard)[71] 3
Hungary (Dance Top 40)[72] 6
Hungary (Rádiós Top 40)[73] 5
Hungary (Single Top 40)[74] 6
Israel (Media Forest)[75] 5
Italy (FIMI)[76] 32
Lebanon (The Official Lebanese Top 20)[77] 4
Luxembourg Digital Songs (Billboard)[78] 5
Netherlands (Single Top 100)[79] 63
Poland (Polish Airplay Top 100)[80] 3
Poland (Dance Top 50)[81] 36
Portugal (AFP)[82] 9
Russia Airplay (Tophit)[83] 120
Scotland (OCC)[84] 69
Slovakia (Rádio Top 100)[85] 11
Slovakia (Singles Digitál Top 100)[86] 20
Slovenia (SloTop50)[87] 19
South Korea (Gaon Chart)[88] 97
Spain (PROMUSICAE)[32] 4
Switzerland (Schweizer Hitparade)[89] 16
UK Singles (OCC)[90] 182
UK Singles Downloads (OCC)[91] 74
US Billboard Hot 100[92] 76
US Dance Club Songs (Billboard)[93] 44
Venezuela English (Record Report)[94] 8
Venezuela Pop (Record Report)[95] 5

Certifications

Region Certification Certified units/sales
France (SNEP)[36] Gold 75,000‡
Denmark (IFPI Danmark)[96] Gold 30,000^
Germany (BVMI)[31] Gold 200,000‡
Italy (FIMI)[97] Platinum 50,000‡
Poland (ZPAV)[98] Gold 10,000‡
Spain (PROMUSICAE)[33] 2× Platinum 80,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Country Date Format Label Ref.
France April 7, 2016 Digital download RCA [99]
Germany Sony [100]
Italy [101]
Spain [102]
United Kingdom RCA [103]
United States
[104]
April 12, 2016 Contemporary hit radio [105]
Rhythmic contemporary [106]
May 10, 2016 Contemporary hit radio (re-release) [107]
Italy May 13, 2016 Contemporary hit radio Sony [108]
Germany August 12, 2016 CD single [109]

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