All You

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All You
All You magazine April 2009.png
EditorClare McHugh
Total circulation
Year foundedAugust 2004 (2004-08)
Final issueDecember 2015 (2015-12)
CompanyTime Inc.
CountryUnited States
Based inNew York, New York

All You was an American women’s monthly magazine published by Time Inc. and sold at Walmart, Sam's Club and via subscription. The monthly magazine was first published in August 2004.[2] All You focused on value: Each story offered money-saving and/or time-saving tips, and the magazine developed a community of Reality Checkers, thousands of women who contribute ideas and tips that appear on many of All You’s pages. The magazine folded in December 2015.[3]

Target audience[edit]

All You is targeted toward the average female Walmart customer and features models wearing clothing sold within the store.[4] It also contained stories featuring what the magazine considers "real women" who are diverse in age, appearance, background and culture.[5][6]


All You included a large number of coupons, and even includes an index to help navigate through them. A weekly emailed newsletter titled All You Deals and Meals was available from the magazine which offers subscribers a preview of coupons available in future magazines.[7] Themed events were held in Walmart stores across the United States where "brand ambassadors" from the magazine act as "personal shoppers" to assist customers shopping for value. These events were sponsored by the magazine's advertisers.[8] The magazine also sponsored other events aimed at helping modern women.[9]


  1. ^ "Alliance for Audited Media Snapshot Report". Alliance for Audited Media. June 30, 2013. Archived from the original on January 23, 2017. Retrieved February 2, 2014.
  2. ^ "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Archived from the original (PDF) on November 15, 2016. Retrieved February 6, 2016.
  3. ^ "All You Magazine Closing Down After 11 Years (Final Issue to be December 2015)". Hip2Save. October 20, 2015. Retrieved March 9, 2016.
  4. ^ Jan Tuckwood (September 7, 2004). "Forget the ideal woman, these new magazines are aimed at real women". Seattle Post-Intelligencer. Retrieved May 21, 2009.
  5. ^ James Gilbert (April 26, 2008). "Local National Guard vet featured in magazine". Yuma Sun. Archived from the original on 2013-02-10. Retrieved May 21, 2009.
  6. ^ Deborah Straszheim (April 19, 2008). "Profile of a newsmaker: Magazine features woman's story of weight loss". Norwich Bulletin. Archived from the original on 2013-01-30. Retrieved May 21, 2009.
  7. ^ Stuart Elliot (December 3, 2008). "This Season's Must-Have: The Humble Coupon". The New York Times. Retrieved May 21, 2009.
  8. ^ Betsy Spethmann (April 6, 2005). "All You Goes All Wal-Mart". PROMO Magazine. Archived from the original on June 6, 2011. Retrieved May 21, 2009.
  9. ^ Todd Venezia (April 6, 2005). "Moms 'game' to learn video tricks". New York Post. Archived from the original on January 31, 2013. Retrieved July 3, 2007.