Beyond Meat

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Beyond Meat
Founded2009; 10 years ago (2009)
FounderEthan Brown
RevenueUS$33 million (2017)

Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. Beyond Meat's products became available across the United States of America at Whole Foods Market in 2013.[1][2][3]


Beyond Meat burger

Beyond Meat was founded by CEO Ethan Brown in 2009.[4] The company has received venture funding from Kleiner Perkins Caufield & Byers, Obvious Corporation, Bill Gates, Biz Stone, the Humane Society[5][6][7] and Tyson Foods.[8] The company began selling its chicken-free mock chicken products in Whole Foods across the US in April 2013.[4][5][9][10] By 2014, it had developed a Beyond Beef product. The Beast Burger was available in February 2015. Beyond Sausage appeared nationwide in January 2018.

PETA named Beyond Meat as its company of the year for 2013.[11][12]

Tyson Foods purchased a 5% stake in Beyond Meat in October 2016.[13]

In June 2018, Beyond Meat opened its second production facility in Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space.[14] Beyond Meat also claimed to have 27,000 different points of distribution for their products in the United States.[15] In July, the company was rolling out their products to 50 international markets, partnering with Tesco in the UK and A&W in Canada.[16]


Beyond Meat develops and manufactures a variety of plant protein-based food products. The vegetarian meat substitutes are made from mixtures of pea protein isolates, yeast, and other ingredients.[10][17] As of 2014, the company's product offerings consisted of Beyond Chicken and Beyond Beef.[2][18][10][19] A vegan and soy-free burger patty called The Beast was released in 2015. Its products are available for purchase in packaged form as well as in retail-prepared dishes.[2][18][10][20]

Beyond Meat's chicken-free products, marketed as Beyond Chicken, are made from a mixture of soy and pea proteins, fiber, and other ingredients and are marketed as a healthy alternative to chicken meat.[4][20] The ingredients are mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture.[10] After being processed in the extrusion machine, the product is cut to size, seasoned, and grilled before being packaged.[21] Each batch of chicken takes approximately 90 minutes to produce.[21]

The company's two flavors of Beyond Beef imitation ground beef product, Beefy and Feisty, are made from pea proteins, canola oil, and various seasonings.[20][22] The soy and gluten-free pea protein mixture initially resembles a paste before being heated and processed by an extrusion machine.[9] The "beefy" crumbles possess the same protein content per 55 gram serving as ground beef.[4][17]

Beyond Meat announced in 2014 that it had begun development and testing of a new product called The Beast. The vegetable protein-based burger patties were taste tested by The New York Mets during a pregame event.[19][23][24][25]

The Beast Burger

The Beast Burger was officially released February 2015 and is available at Whole Foods Market.[26] The burgers are vegan, soy-free, and contain 23 grams of protein in addition to antioxidants, iron, calcium, Vitamins B6, B12 & D, Potassium, DHA Omega-3s, and ALA Omega-3s.[27][28][28][29]

In May 2016, Beyond Meat released the first plant-based burger to be sold alongside beef, poultry and pork in the meat section of the grocery store.[30] Making its debut at the Pearl St. Whole Foods in Boulder, Colorado, the Beyond Burger sold out within the first hour of hitting shelves.[31] Starting in July 2018, the Beyond Burger was available at all of A&W Canada's locations, the second largest fast food chain in Canada.[32] In January 2019, Carl's Jr. Restaurants LLC. announced a partnership with Beyond Meat to sell the Beyond Famous Star with cheese, a charbroiled Beyond Burger with American Cheese in more than 1,000 Carl's Jr. locations.[33]

The Beyond Burger contains 20 grams of protein and has no soy, no gluten, no GMOs, no cholesterol, and half the saturated fat of an 80/20 beef burger.[34][35] However, it contains five times as much sodium as unseasoned hamburger meat and one dietician argued that the processing of the vegetarian ingredients could cause the loss of valuable nutrients.[36]

In December 2017, a vegan alternative to pork sausage, Beyond Sausage, was announced.[37] The three varieties of "sausage" (Bratwurst, Hot Italian, and Sweet Italian) were first sold for a one-day-only event at a Whole Foods Market in Boulder, Colorado and became nationally available to purchase in January 2018.[38]


Beyond Meat is available in supermarkets, restaurants and wholesalers in the USA and Canada. In Europe, Beyond Meat is currently available in wholesale.[39]


Mark Bittman, a food journalist with The New York Times, wrote that "you won't know the difference between that [Beyond Meat] and chicken. I didn't, at least, and this is the kind of thing I do for a living."[40] In 2013, Bill Gates wrote, on his personal blog: "I couldn't tell the difference between Beyond Meat and real chicken".[1] and Alton Brown wrote that Beyond Meat's Beyond Chicken, is "more like meat than anything I've ever seen that wasn't meat", and "while the unflavored product tastes distinctly vegetal and still has a bit of what I’d call tofu-bounce, a hint of the spongy, the tear is meaty".[10]

See also[edit]


  1. ^ a b Tom Foster (2013-11-18). "Can Artificial Meat Save the World". Popular Science. Retrieved 7 July 2014.
  2. ^ a b c Flanagan, Graham (7 July 2014). "This Fake Meat Is So Good It Fooled Whole Foods Customers For 3 Days". Business Insider. Retrieved 7 July 2014.
  3. ^ Strickland, Julie (May 7, 2013). "Fake Meat for the Masses?". Inc. Retrieved 7 July 2014.
  4. ^ a b c d Marc Gunther (Oct 3, 2013). "Beyond Meat closes in on the perfect fake chicken, turns heads, tastebuds". Fortune. Retrieved 7 July 2014.
  5. ^ a b Katie Fehrenbacher (May 7, 2013). "Beyond Meat CEO: One day eating meat will have no connection to animals". Gigaom. Retrieved 7 July 2014.
  6. ^ Darrell Etherington (May 7, 2013). "We're 80% of the way to fake meat that's indistinguishable from the real thing". TechCrunch. Retrieved 7 July 2014.
  7. ^ "Where's the beef? Not in these new plant-based burgers". USA TODAY.
  8. ^ "Tyson Foods Invests in Beyond Meat". 10 October 2016.
  9. ^ a b Farhad Manjoo (Jul 2012). "Fake Meat So Good it Will Freak You Out". Slate. Retrieved 7 July 2014.
  10. ^ a b c d e f Alton Brown (Sep 2013). "Tastes Like Chicken". Wired. Retrieved 7 July 2014.
  11. ^ Lulu Chang (Feb 7, 2014). "Meet the man behind "Beyond Meat" plant-based protein substitute". cbsnews. Retrieved 7 July 2014.
  12. ^ Jane Black (Feb 2, 2014). "43. Beyond Meat". Fast Company. Retrieved 7 July 2014.
  13. ^ Strom, Stephanie (10 October 2016). "Tyson Foods, a Meat Leader, Invests in Protein Alternatives". The New York Times. Retrieved 14 October 2016.
  14. ^ Watson, Elaine (29 June 2018). "Beyond Meat triples manufacturing footprint". William Reed Business Media. Retrieved 7 July 2018.
  15. ^ "Beyond Meat expands its Missouri production facility". 29 June 2018. Retrieved 7 July 2018.
  16. ^ Starostinetskaya, Anna (2 July 2018). "Beyond Meat Triples Production to Keep Up with Demand". VegNews. Retrieved 7 July 2018.
  17. ^ a b Stephanie Strom (April 2, 2014). "Fake Meats, Finally, Taste Like Chicken". New York Times. Retrieved 7 July 2014.
  18. ^ a b Jacob Barker (Aug 7, 2012). "Chicken substitute to be made in Columbia". Columbia Tribune. Retrieved 7 July 2014.
  19. ^ a b Sarah Nassauer (2014-06-25). "Meatless Burgers Make Their MLB Pitch". The Wall Street Journal. Retrieved 7 July 2014.
  20. ^ a b c "Biz Stone Explains Why Twitter's Co-Founders Are Betting Big on a Vegan Meat Startup". Jun 13, 2012. Retrieved 7 July 2014.
  21. ^ a b Meredith Kile (Jan 15, 2014). "Need to Know: Tastes like chicken, made in a lab". Aljazeera America. Retrieved 7 July 2014.
  22. ^ "Beef-free crumbles". Beyond Meat. Retrieved 7 July 2014.
  23. ^ "Beyond Meat Unleashes New 'Beast' Vegan Burger on NY Mets". Ecorazzi. 7 July 2014. Retrieved 7 July 2014.
  24. ^ "Beast Burger Packs Flavor, Nutrients". ABC News. 7 July 2014. Retrieved 7 July 2014.
  25. ^ "Beyond Meat Pitching Beast Burger to Big Leagues". VegNews. 7 July 2014. Retrieved 7 July 2014.
  26. ^ Haber, Matt (April 9, 2015). "How Long Before Silicon Valley Can Produce Fake Meat That Tastes Like Real Meat?". New York Magazine. Retrieved April 16, 2015.
  27. ^ Angle, Sara and Rachel Schultz (February 13, 2015). "Beyond Meat's High-Protein Veggie Burger Is the Best Thing to Ever Happen to Vegans". Shape Magazine. Retrieved April 16, 2015.
  28. ^ a b "The Beast Burger". Beyond Meat. April 2015. Archived from the original on 2015-04-15. Retrieved April 16, 2015.
  29. ^ Joiner, James (January 15, 2015). "The Veggie Burgers With Meaty Ambition". The Daily Beast. Retrieved April 16, 2015.
  30. ^ Strom, Stephanie (2016-05-22). "Plant-Based, the Beyond Burger Aims to Stand Sturdy Among Meat". The New York Times. ISSN 0362-4331. Retrieved 2016-10-27.
  31. ^ Tribune, Chicago. "Meatless burger that bleeds beet juice sells out in an hour at its Whole Foods debut". Retrieved 2016-10-27.
  32. ^ Pataki, Amy (21 June 2018). "What does The Star's restaurant critic think of A&W's new veggie burger?". Toronto Star. Retrieved 23 June 2018.
  33. ^ "Beyond Famous Star® with Cheese FAQ | Carl's Jr". Retrieved 2019-01-29.
  34. ^ "The Beyond Burger™ | The Beyond Burger™ | Beyond Meat - The Future of Protein™". Retrieved 2016-10-27.
  35. ^ "Beyond Meat - The Future of Protein™". Beyond Meat company website. 2017. Retrieved 2017-04-18.
  36. ^ Lemonier, Gabrielle (2017). "Great-Tasting Veggie Burgers are Here, But Are They Any Healthier?". Men's Journal. Retrieved 2017-04-18.
  37. ^ Kowitt, Beth (18 December 2017). "Food Tech Startup Beyond Meat Is Rolling Out a Plant-Based Sausage". Fortune. Retrieved 26 December 2017.
  38. ^ Minton, Melissa (18 December 2017). "Beyond Meat Debuts First Plant-Based Sausage in Three Flavors". Bon Appetit. Retrieved 26 December 2017.
  39. ^ "Taste-testing alternative-protein burgers". KTCHNrebel. Retrieved 1 February 2019.
  40. ^ Wellman, Victoria (7 July 2014). "New vegan 'chicken' sells out in days with promise of authentic texture and taste... but can it impress our meat-loving tester?". The Daily Mail. Retrieved 7 July 2014.

External links[edit]

Media related to Beyond Meat at Wikimedia Commons