Discovery Channel Russia

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Discovery Channel Russia
Owned by Discovery Networks CEEMEA
Language Russian, English
Broadcast area  Russia

Discovery Channel Russia is a television channel which broadcasts to Russia and the CIS countries.

According viewing research, Discovery had the second largest reach of all non-terrestrial television channel in the beginning of 2009. Only the news channel RBC TV was more popular.[1]

In late 2007, Discovery switched to the ABS 1 satellite, meaning it would extend its reach eastwards and be accessible in all of Russia, as well as several countries in Central Asia.[2][3] Advertising sales started soon thereafter, on December 1, 2007.[4] Discovery's ad sales in Russia are handled by a company called Video International.[5]

Until 2006, Discovery was represented in Russia and the CIS countries by Zone Vision. This partnership ended when Discovery changed their representative to Media Broadcasting Group Limited.[6][7] MBG is responsible for the distribution of all seven Discovery channels in Russia. Discovery have been contemplating opening an office of their own in Moscow.[8]


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