Dunk-a-Roos were a snack food from Betty Crocker, first launched in 1990. It consisted of a snack-sized package containing cookies and icing; as the name implies, the cookies were meant to be dunked into the icing before eating. Individual snack packages contain about ten small cookies and one cubic inch of icing. The cookies are made in a variety of shapes, the most common being a hot air balloon. Other shapes included a circle with an uppercase "D" in the center, feet, and the mascot in different poses.
The product's mascot is a cartoon kangaroo. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-Roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil.
The product was discontinued in the United States in 2012 but continued to be sold in Canada. In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it. Dunk-a-Roos continued being sold in Canada until January 2018. General Mills has yet to comment on the Canadian discontinuation.
Dunk-a-Roos Flavors include: Vanilla Icing with Chocolate Cookies, Chocolate Icing with Graham Cookies, Strawberry Icing with Vanilla Cookies, and Rainbow Sprinkle Icing with Chocolate Chip Graham Cookies.
- Krashinsky, Susan (October 26, 2016). "General Mills hopes to hit sweet spot with new 'Smugglaroos' campaign". The Globe and Mail. Retrieved November 6, 2016.
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