Effects of time zones on North American broadcasting
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The scheduling of television programming in North America (namely the United States, Canada, and Mexico) must cope with different time zones. The United States (excluding territories) has six time zones (Hawaii-Aleutian, Alaska, Pacific, Mountain, Central and Eastern), with further variation in the observance of daylight saving time. Canada also has six time zones (Pacific, Mountain, Central, Eastern, Atlantic and Newfoundland). Mexico has four time zones (Pacific, Mountain, Central, and Eastern). This requires broadcast and pay television networks in each country to shift programs in time to show them in different regions.
- 1 In Canada
- 2 In Mexico
- 3 In the United States
- 4 See also
- 5 References
Canadian broadcasting networks, with six time zones and a much larger percentage of its audience residing in the Mountain Time Zone than in the Central Time Zone, are sometimes able to avoid the issues that affect American programming by airing pre-recorded programs on local time. CBC Television and CTV created delay centres in Calgary in the early 1960s in order to allow programming to air in each time zone based on the region. The province of Newfoundland and Labrador poses a problem which cannot be addressed by delaying content, as most of the province uses a Newfoundland Time Zone one half-hour ahead of the nearby Maritimes region. Saskatchewan also poses scheduling issues as most of the province does not observe daylight saving time, remaining on Central Standard Time year-round.
In the vast majority of cases, local time schedules on CBC Television stations (and, for that matter, the CBC's radio networks) are identical in all markets, except for certain types of live programming and the aforementioned oddity of the Newfoundland Time Zone; CBC stations in Newfoundland use the same network feeds as the Maritimes so programs are scheduled for 30 minutes "later" than other parts of the country, typically noted in the CBC's network promotions with phrasing such as "6 o'clock, 6:30 in Newfoundland." Since the majority of Labrador is in the Atlantic Time Zone, whenever the province's two full-fledged stations, CJON-DT and CBNT-DT (both based in St. John's), originate local programming, they usually refer to it as "coming up at 6 o'clock, 5:30 in most of Labrador."
However, particularly among private broadcasters, there are often significant variances in local schedules from one time zone to the next due to the preference for showing American programs at the same time as the American network affiliates available through local cable and satellite television providers, which maintains a Canadian broadcaster's access to simultaneous substitution. This is further complicated by the fact that the affiliates available are not necessarily from the same time zone. For example, the easternmost time zone in the United States is the Eastern Time Zone, so viewers in Atlantic Canada always receive American network affiliates from that time zone. Meanwhile, while Calgary and Edmonton are on Mountain Time, the American stations available in Alberta have always come from Spokane, Washington; which is in the Pacific Time Zone.
Accordingly, while private Canadian networks have generally adopted the American practice of broadcasting simultaneously to the Eastern and Central time zones ("8:00, 7:00 Central"), in recent years they have standardized on a different approach for stations in the Atlantic and Mountain time zones. In these markets, American programming is simulcast between 9:00 and 11:00 p.m. local time (8:00 to 10:00 on the American stations being simsubbed), while the American "10:00 p.m." program, despite often being dramatically darker or more adult in tone, is usually telecast earlier in the evening at 8:00 p.m. local time. In the case of lengthy events such as movies or awards shows which extend into the 10:00 p.m. Eastern and Pacific Time hour, the program will usually be scheduled to air within the local primetime block if possible (although surrendering any local simsub privileges for that program in the process) or simply aired to its conclusion in the case of live events (particularly in the Atlantic time zone). In Newfoundland, the lone local private station, CJON-DT, currently follows the lead of its Maritime counterparts in most cases, but again with a further 30-minute "delay" for Newfoundland Time.
A small number of Canadian television networks are not broadcast to a national audience such as over-the-air networks CTV Two and City – which are broadcast only in certain markets and which do not have any stations in the Yukon Territory, Nunavut or the Northwest Territories. Such channels may not require significant timeshifting, since they only cover a few time zones instead of serving all six time zones that serve the country. Ici Radio-Canada Télé, the French counterpart of CBC Television, has four feeds to allow programs to air at the same time in each zone's local time, except for the Atlantic and Newfoundland time zones, which telecast programs at the same time as in the Eastern Time zone, but 60 and 90 minutes later respectively on their clocks (e.g. 20h00 HE/21h00 HA/21h30 HT).
Cable and satellite channels
The vast majority of specialty cable and satellite television channels in Canada each operate a single feed which is distributed in all time zones. This includes all French language channels, as they predominantly serve Francophone areas of the country, mostly in Quebec (almost all of which observes Eastern Time). Even many long-standing specialty channels with a general entertainment format use a single national feed, though in many cases they will repeat core primetime programming three hours after first broadcast, such that programs can be promoted as airing at the same time in both the Eastern and Pacific time zones.
Some specialty channels do operate two separate broadcast feeds for Eastern and Western Canada. The Eastern feed airs programs on an Eastern Time schedule, while the Western feed airs the same programming on a three-hour delay. The separation between feeds is typically implemented at the border between Manitoba and Ontario, which may result in a program that airs at 10:00 p.m. Eastern Time in Ontario not airing in Manitoba until 12:00 a.m. CT (whereas an equivalent program in the U.S. would typically be available at 9:00 p.m. for Central Time viewers). However, one channel, the Aboriginal Peoples Television Network, implements the separation at the border between Manitoba and Saskatchewan.
The Movie Network's west coast feeds operate on Mountain Time instead of Pacific Time—a holdover from its predecessor in Western Canada, Movie Central (which previously held a monopoly in the region), which shut down in 2016 and was replaced by TMN.
Watershed and safe harbour
The Canadian Broadcast Standards Council (CBSC) applies more restrictive censorship regulations to broadcast programming shown in prime time, compared to content transmitted after a watershed hour beyond which few children would be likely to be watching. This can be problematic if the same content is broadcast simultaneously nationwide, as the 9:00 p.m. watershed in Vancouver falls at 12:00 a.m. in Toronto and 1:30 a.m. in St. John's. LGBT specialty broadcaster PrideVision was particularly affected as, from its launch in 2001 until 2005, its format included more innocuous entertainment programming aimed at the gay community during the day and in prime time and hardcore pornographic content in the overnight (with the latter expanding into the mid-evening by 2004). The network's adult programming was spun out into a second channel so that the parent network, now OutTV, could broadcast its non-explicit entertainment and lifestyle programming across its entire broadcast day.
The Central Time Zone is commonly used as a sort of de facto official time for the Mexican broadcasting networks, with three time zones to span. Since a much larger percentage of its audience resides in the Central Time Zone than in the Mountain Time Zone, stations often broadcast their programs on Central Time. This is particularly a problem in Sonora since the whole state does not observe daylight saving time and remains on Mountain Standard Time year-round (this matches the practice of Arizona, with which it shares a long border).
In the United States
Time zone feeds
With four time zones in the contiguous United States, American broadcast television networks generally broadcast at least two separate feeds to their owned-and-operated stations and affiliates, as do cable/satellite channels: the "eastern feed" that is aired simultaneously in the Eastern and Central Time Zones, and the "western feed" that is tape-delayed three hours for those in the Pacific Time Zone. This ensures that a program, for example, that airs at 8:00 p.m. EST on the East Coast is also shown locally at 8:00 p.m. on the West Coast. Networks may also broadcast a third feed specifically for the Mountain Time Zone, on which programs are usually broadcast on a one-hour delay from the Eastern Time Zone. Otherwise, some stations in the Mountain Time Zone use the western feed, while others get a mix of both the Eastern and Pacific feeds.
The Eastern Time Zone is commonly used as a de facto official time for the United States – since it includes the nation's capital city, Washington, D.C.; the country's largest city, New York City; and about one-half of the country's population.
Because of this, television schedules are almost always posted in Eastern Time. Broadcast networks and cable channels also advertise airtimes in Eastern Time, often also including either the Central or Pacific Time Zone. This has led to conventions like: "tonight at 9:00/8:00 Central" (referring to your local feed), "tonight at 9:00 p.m. ET, 8:00 p.m. CT, 9:00 p.m. PT". (referring to both the eastern feed and the three-hour delayed western feed) and "tonight at 9:00/8:00 Central and Mountain" (also including the Mountain feed) being used to convey when the programs are set to air.
Some networks also broadcast an East Coast feed which includes the Eastern, Central and Mountain Time Zones, and a West Coast feed which includes Pacific Time, the Alaska Time Zone and the Hawaii–Aleutian Time Zone.
Effectively, the East, Mountain and West network feeds allow prime time on broadcast television networks to end at 10:00 p.m. Central and Mountain and 11:00 p.m. Eastern and Pacific. When it first expanded its programming into prime time in April 1987, Fox became the first major broadcast network in the U.S. to offer a "common prime" schedule; this type of scheduling subtracts an hour from the prime time schedule, reducing it to two hours on Monday through Saturdays and three hours on Sundays – ending evening network programming earlier than NBC, CBS and ABC did – and continue to do (Fox did expand its Sunday primetime schedule into the 10:00 p.m. timeslot in September 1987, before giving back that hour to its stations in September 1993). The WB and UPN followed the "common prime" scheduling model when they both launched in January 1995; the replacements for those networks, The CW and the MyNetworkTV program service, similarly utilized that model upon their launches in September 2006.
Only the Eastern and Pacific Time Zones run prime time network programming beginning at 8:00 p.m. (7:00 on Sundays); the other four time zones in the country – Central, Mountain, Alaska and Hawaii-Aleutian – run primetime programming at 7:00 p.m. (6:00 on Sundays) – however, the major broadcast networks only simultaneously broadcast network programs to the Eastern and Central Time Zones, while the others receive all network programs separately in each zone at time slots mirroring the two easternmost U.S. time zones.
In the territory of Guam, which is on the other side of the International Date Line from the rest of the United States, television stations broadcast prime time shows, network newscasts, and morning shows the day after they are broadcast in the mainland.
In 2009, PBS began using Internet servers instead of separate feeds for time delaying of its programming to the network's member stations, the servers imitate a delayed program feed, broadcasting the program at the correct airtime as if it were being broadcast via satellite. This was done as PBS had upgraded its main program feed to high definition (or to widescreen digital at the very least) in December 2008, but satellite capacity allowed for only Eastern and Pacific time zone feeds, prompting the removal of the Central and Mountain time zone feeds and a shared feed for Alaska and Pacific time zones in February 2009, which created complaints from PBS stations.
Cable and satellite television
Subscribers to cable or satellite television services may still only receive East Coast feeds for certain channels even if they reside on the West Coast. Some cable channels only offer one broadcast feed, where viewers see the same program in all time zones. For example, until it dropped the program in 2014, superstation-turned-basic cable channel WGN America telecast the noon (Central Time) newscast from WGN-TV in Chicago at 1:00 p.m. Eastern in Washington, D.C. and 10:00 a.m. Pacific in Los Angeles.
Broadcasters offer East and West Coast feeds of some basic cable channels for viewing in all time zones, allowing viewers who missed a particular program to watch it three hours earlier or later. Nickelodeon is the only American basic cable channel that transmits dual broadcast feeds to digital cable viewers (and not merely satellite viewers). An alternate feed known as Nick 2 is essentially the opposite coast's feed of Nickelodeon (the Pacific time zone feed for East Coast viewers and vice versa). The channel's main feed for the respective time zone is carried on the local cable provider's expanded basic package.
The usage of dual feeds of the same channel is a commonplace method for premium channels such as HBO, Showtime and Starz, in which the Pacific time zone feed of the primary channel is packaged with the East Coast feed of the main channel and the pay service's multiplex channels (if the premium channel has any). Most commonly, the Eastern and Pacific Time Zone feeds of only the main channel are packaged together, although some providers may also provide both coastal feeds of a premium service's multiplex channels. In some cases, cable networks (such as cable news and sports channels) "fake" the dual feed approach by recycling their same-day prime time programming during the overnight hours on a three (or four) hour cycle; in this case, the programs are automatically rebroadcast at the advertised time (or one hour later) in the Pacific Time Zone.
In the United States, distant over-the-air broadcast stations affiliated with the six broadcast networks are offered by direct-broadcast satellite providers as well as C-band services that do not offer locally based affiliates for most individual markets, allowing viewers to choose between the east and west feeds of a given network. These designated stations are usually owned-and-operated stations and/or affiliates of ABC, NBC, CBS, Fox and The CW located in the Eastern and Pacific Time Zones (usually those based in New York City and Los Angeles such as ABC's respective O&Os (network owned and operated) in those markets, WABC-TV and KABC-TV). Dish Network and C-band providers also provide CW and MyNetworkTV affiliates designated as superstations (such as WPIX in New York and KTLA in Los Angeles), with Dish mainly making them available in markets where it does not carry a low-power, digital subchannel-only or non-broadcast affiliate of either network (especially in markets served by The CW's quasi-national feed for areas ranked below #98 in Nielsen Media Research market rankings, The CW Plus).
The country's two major satellite providers – DirecTV and Dish Network – only offer these de facto coastal feeds in order to provide programming from at least one network to subscribers living in smaller media markets or rural areas where a network does not have a local affiliate available on the provider, if even presently serving the given location at all. Since the services began offering local network affiliates from additional markets in the early 2000s, many local stations have successfully sued DBS providers to deny access to distant stations carrying programming from the same network as them within their markets. This differs from the subscription television model in Canada, most cable and satellite providers carry distant over-the-air broadcast stations from the U.S. (consisting of both affiliates of the Big Four broadcast networks and minor network affiliates classified as superstations), in addition to O&Os and affiliates of domestically-based networks.
Many national live events are broadcast simultaneously nationwide – including the Super Bowl and other sporting events, national coverage of breaking news stories, the State of the Union address, presidential and Congressional election coverage, and certain award shows (such as the Academy Awards). Live events that are simulcast across the country also present special problems for local stations; for such events the networks may either advertise Eastern time only, or list the times in both Eastern and Pacific (e.g. "8 p.m. Eastern/5 p.m. Pacific"). As such, a live Sunday sporting event that is played from 4:00 to 7:00 p.m. Eastern Time preempts local 6:00 p.m. newscasts on the East Coast. Likewise, a State of the Union address that is televised at 9:00 p.m. Eastern Time preempts local 6:00 p.m. newscasts on the West Coast.
However, most Olympic competitions, and other entertainment shows that are broadcast live in the Eastern and Central time zones, including some that originate from Los Angeles (such as the American Music Awards and live reality competition shows as Dancing with the Stars, The Voice and American Idol), may be tape-delayed in the Mountain and Pacific time zones, thus making it impossible for viewers in those time zones to vote after performance episodes of live reality competition shows finish airing live on the East Coast. The mechanics of the 2014 ABC series Rising Star — which allowed for live, real-time voting by viewers — would allow the insertion of live reaction segments in the event that a contestant eliminated by low vote totals in the original Eastern/Central time zone broadcast would be saved by results watching the Pacific/Mountain broadcast. However, ABC noted that the chances of West Coast votes differing substantially from other viewers was statistically small.
Though tape delays are primarily used to maximize the size of the West Coast audience (compared to a live broadcast), they also allow potentially objectionable content to be edited out of the Mountain and Pacific feeds even if it is broadcast live for the East Coast feed (for example, those that likely would violate decency standards imposed for broadcast television by the Federal Communications Commission such as fleeting profanities or nudity). When programs such as these air on tape-delay to other time zones, it is not uncommon for networks to display a graphic at the beginning of the broadcast stating that the program being shown is "recorded from an earlier live broadcast" or simply "recorded earlier". As well, when one of these program's graphics may include the display of the word "live" on screen, networks may add the abbreviations "EST" or "EDT" (for Eastern Standard Time and Eastern Daylight Time, respectively, depending on whether or not the country is on Standard or Daylight Saving Time at the time of the broadcast) as a way of advising viewers in other time zones that the "live" broadcast they are watching is actually pre-recorded and was only aired live in the Eastern Time zone (this is a common practice with tape-delayed broadcasts of American networks' morning programs).
Award shows, other than the live nationwide telecast of the Academy Awards, usually telecast live depend on the organization holding the event and broadcaster. Previously nearly all ceremonies were carried on tape delay outside the Central and Eastern time zones, but since the late 2000s, given the rise of social media like Twitter and Facebook around discussion of television programming, many of them now choose to air their ceremonies live in nearly all time zones rather than on a three-hour tape delay for the West Coast, especially those held in the Los Angeles area, which include the Golden Globe Awards and Primetime Emmy Awards. This was to prevent spoilers for western viewers who traditionally waited for their timezone's airing unaware in the past of winners and moments outside of little-listened-to radio reports and wire service stories filed during the ceremonies that are now discussed openly by live viewers east of the Rockies. Until 2015, the Grammy Awards continued to air on delay for the West Coast broadcast. However, beginning the 2016 Grammys telecast, the award show's rightsholder, CBS, began to allow its stations in the Western U.S. to carry the ceremony live as long as they also carry a prime time rebroadcast. The Tony Awards are now the only major award show which does not air live to the Pacific Time Zone.
Lower-tier ceremonies such as the People's Choice Awards and Teen Choice Awards are still currently tape-delayed by the networks as their airtime is often purchased as a brokered programming arrangement, which also allows standards and practices to watch the ceremony in advance and determine cuts for profanity or content to insert a bleep censor or cut-away, and the producers cuts for time and superfluous items such as longer walks than expected by an award winner to the stage or a rare botched performance with the replacement of dress rehearsal footage. Nevertheless, the Billboard Music Awards have also gone live across the U.S. starting 2016 as a result of the successful and growing trend towards live programming on awards shows that have since gained cache as being "DVR-proof" for ratings and social purposes. Tape-delayed telecasts remain the choice for technically complicated ceremonies such as the MTV Movie Awards, or for networks which require a "final cut" for approval.
Similarly, media coverage of New Year's Eve celebrations in New York City often leave the Central Time Zone out. Late Night with Conan O'Brien, though produced in New York City, when broadcast on New Year's Eve took advantage of its later time slot (11:37 p.m. Central time) to lampoon this inconsistency by presenting a New Year's celebration for the Central Time Zone. In some locations, New Year's Eve celebrations held in New York might be repeated or delayed one hour to correspond to the Central Time Zone. News channels such as CNN and sports channels such as ESPN that frequently broadcast live events offer a single feed that airs in all time zones. About 80 percent of American television viewers reside in the Central and Eastern time zones. At the end of 2015 and into 2016, NBC's Chicago station WMAQ-TV began to produce a local New Year's Eve show syndicated across several NBC affiliates in the Central Time Zone known as Chi-Town Rising.
Occasionally, networks will produce and broadcast the same live event twice in one night: broadcasting once on an East Coast feed and again on a West Coast feed three hours later. This permits more viewers to watch the broadcast live in prime time (although not all), as the show can air in its usual timeslot in all markets, but incurs the expense and difficulty of delivering two live broadcasts. In some cases, the two broadcasts may intentionally differ, prompting fans to compare notes and post scenes from each version online. While rare, the technique of multiple live broadcasts has generally been used in recent times for some special live episodes of scripted programs, such as the 30 Rock episodes "Live Show" and "Live from Studio 6H", Will & Grace's "Alive and Schticking", The West Wing's "The Debate", and ER's "Ambush".
Effects on local programming
Local stations and affiliates must schedule their local and syndicated programming around their respective network's feed. Because primetime programs on the East Coast feed are simulcast in two time zones, stations in the Central Time Zone are affected differently from those in the Eastern Time Zone. An hour of syndicated programming time (between 7:00 and 8:00 p.m. in the Eastern and Pacific time zones) is lost in the Central and Mountain time zones since network primetime in those areas starts at 7:00 p.m., forcing stations in Mountain or Central time (or in parts of both zones) to choose between airing their 6:00 p.m. newscast and another syndicated or locally produced program or airing shows in "blocks" preferred by syndicators (for example, Wheel of Fortune and Jeopardy! together or Entertainment Tonight and The Insider together).
The most common set of programming chosen by stations aligned with the Big Three television networks (ABC, CBS and NBC) is to air a local newscast at 5:00 p.m., national news at 5:30 p.m., another local newscast at 6:00 p.m. and syndicated programming at 6:30 p.m., though some Fox stations that maintain a newscast schedule comparable to stations tied to the Big Three (commonly stations that were former ABC, NBC and CBS affiliates themselves) carry a 60- or 90-minute block of news from 5:00 to 6:00 (or 6:30) p.m. with an additional half-hour of local news in the 5:30 p.m. timeslot as Fox does not air a national evening newscast; a few stations not affiliated with the Big Four networks, such as WGN-TV, KTLA in Los Angeles and WJXT in Jacksonville, Florida, follow a similar scheduling format with their early evening newscasts. Most Big Three affiliates in the Eastern and Pacific time zones follow this early evening newscast model as well, running a 90-minute block of news from 5:00 to 6:30 p.m., particularly if they run a network's national evening newscast at 6:30 p.m. Eastern and Pacific Time. Some stations, regardless of time zone, even show a newscast from 6:00 to 7:00 p.m., which if run on a network station in the Central or Mountain time zones would lead into primetime network programming. Some television stations (such as WKYC and WJW in Cleveland, Ohio, or WJAR in Providence, Rhode Island) have recently begun using the fact that primetime in the Eastern Time Zone begins at 8:00 p.m. to their advantage by carrying a newscast during the 7:00 p.m. hour, generally in order to attract viewers who work longer days and cannot return home to watch a 5:00 or 6:00 p.m. newscast.
Many stations that do not carry a newscast in the 6:00 p.m. timeslot in the Central Time Zone (commonly independent stations and most affiliates of non-historical networks like Fox – which has some stations that air a 6:00 p.m. newscast, though this is not entirely commonplace – The CW and MyNetworkTV) air situation comedies or other types of syndicated programming, such as reality series or game shows, during that hour. Many stations in the Central Time Zone tend to air one or both parts of the syndicated block at 5:00 p.m. or even earlier. Another more recent dilemma of the 7:00 p.m. primetime start is that a combination of longer commutes and work hours than in the past have caused many people to not come home from work until after 7:00 p.m., cutting into the potential ratings of shows that start at this time. Of course, the reverse is also true since simultaneous broadcasts offer viewers the chance to watch "prime time television" without having to stay awake until 11:00 p.m.
Local programming such as locally produced newscasts are not typically affected as many stations air their morning newscast at 4:00, 4:30, 5:00 or 5:30 a.m., and their early evening newscasts at 5:00 and/or 6:00 p.m.; however, the late evening newscast is affected due to the differences in time between time zones, meaning that if the late local news starts at 10:00 p.m. Central time on one network station, an affiliate of the same network in the Eastern Time Zone airs its newscast at 11:00 p.m.; network evening newscasts on CBS, ABC, and NBC are affected since they are usually scheduled to air at 6:30 p.m. Eastern Time (barring preemption due to network sports coverage or at the discretion of the local station, breaking news or severe weather coverage) in order to sync up with its simultaneous broadcast in the Central Time Zone. Midday newscasts are not necessarily affected, depending on whether the station's affiliated network schedules their daytime lineup simultaneously in the Eastern and Central Time Zones (as with ABC and CBS) or just to the Eastern Time Zone first (as with NBC). The late night program lineups on ABC, CBS, NBC and Fox are also similarly timeshifted, airing a half-hour later (after a newscast or syndicated programming if the station does not run news programming) but are shifted due to the time zone differences (a bigger issue with first-run late night programs that air after 12:30 a.m. Eastern Time since the later start time may subject these programs to a potentially decreased audience). Many Fox, CW and MyNetworkTV affiliates, and some independent stations carry a prime time newscast that is similarly affected by the timeshifting of the prime time schedule, meaning that if said late evening newscast starts at 9:00 p.m. Mountain Time on one network station, an affiliate of the same network in the Pacific time zone would air its news at 10:00 p.m.
Changes for Daylight Saving Time
Time changes for daylight saving time may result in broadcast television stations and cable channels accommodating the time changes by altering their schedules to allow programs to continue to air at the same time year-round. Due to the structure of daylight saving time (which begins and ends at 2:00 a.m. in each time zone on the respective dates), the switch from standard time to daylight saving time on the second Sunday in March requires clocks to be advanced by one hour to 3:00 a.m., and the reversion to standard time on the first Sunday in November requires clocks to be moved back by one hour to 1:00 a.m.
During the switch from standard time to daylight saving time, television stations and cable networks will usually offset the loss of one hour by eliminating programming otherwise scheduled during the 2:00 a.m. hour on Saturday night/early Sunday morning. Conversely, as one hour is gained when reverting to standard time, networks may offset the time change by adding an hour of additional entertainment programming not normally scheduled on Saturday night/early Sunday morning during the rest of the year to allow certain programs to air at their regularly scheduled airtime (for example, Disney Channel will add an hour of its original series at 1:00 a.m. Eastern Daylight Time in order to allow its Saturday late night film block to air its regular 2:30 a.m. slot, after the reversion to standard time). Cable channels airing paid programming during the late night period may choose not to add entertainment shows and instead add an additional hour of infomercials (as an example, Discovery Channel usually extends its infomercial block, which normally begins at 3:00 a.m. Eastern Time, by one hour; similarly, E! adds one hour of infomercials in the 2:00 a.m. EDT slot, normally ceded to general entertainment programming, followed by one hour of entertainment programs, then a block of infomercials starting in their normal 4:00 a.m. Eastern Standard Time slot).
Some areas of the U.S. do not observe daylight saving time, leading to the following changes; though in all cases, sports and other event telecasts that are broadcast live always begin an hour earlier, depending on time zone:
- Stations in Arizona (only Navajo Nation reservations observe daylight saving time) change from the live Mountain Time feed to a delay from the Eastern/Central feed when daylight saving time begins, to preserve a 7:00 p.m. start time. This is also the case for live syndicated radio programs, such as The Rush Limbaugh Show, which air live during the winter and are delayed one hour during daylight saving time;
- Programs airing on stations in Puerto Rico and the United States Virgin Islands, which are in the Atlantic Time Zone and do not observe daylight saving time, start at the same clock time as in the Eastern Time Zone when the latter is on daylight saving time. Otherwise, primetime is scheduled at one clock hour later. This is because affiliates there receive their programs from the Eastern/Central Time master control (a similar arrangement occurs in Bermuda, which is a British territory but is the home of two affiliates of U.S. networks).
- In Alaska, Hawaii, Guam and American Samoa, primetime shows are delayed by an additional hour.
Scheduling variations for areas located between two time zones
A handful of U.S. media markets lie on bordering time zones (Pacific/Mountain, Mountain/Central or Central/Eastern). While stations will carry a program in all counties that are part of the Designated Market Area, counties on either side of the market will air network programming simultaneously one hour earlier or later, depending on location
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