Füritechnics

Füritechnics Pty. Ltd.
	Logo of Füritechnics Pty. Ltd.
Formation	July 1996; 28 years ago
Founder	Mark Henry
Type	Knife Manufacturer and Developer
Headquarters	Sydney
Location	Australia;
Official language	English
Website	http://furiglobal.com/

Füritechnics Pty Ltd is an Australian manufacturer and developer of kitchen knives^[1] that sells under the abbreviated name Füri.^[2]

History

The company was founded by a mechanical engineer named Mark Henry, in July 1996, in Brisbane.^[1]^[2] They soon developed themselves as the leading knife manufacturers in Australia.^[1]^[3] Due to Füritechnics' endorsement by a TV celebrity cook, Rachael Ray, they established an office in the United States, named Füritechnics USA Inc. The headquarters for Füritechnics USA was established in San Francisco in August, 2005.^[1]

In March 2006, Füritechnics appointed the largest kitchenware importer in Australia, Sheldon & Hammond, to distribute their product in Australia and New Zealand.^[4] By today Sheldond and Hammond do not sell any Füri products. As of July 2006, Füritechnics USA has signed manufacturing representation for the West and East coast regions of the United States, with the Morgan & Sampson firm.^[5]

Marlin Equity Partners, LLC, a private investment firm, announced in October 2008 its acquisition of the assets of Füritechnics Group and the subsequent formation of Füri Brands, Inc.^[5]

Füri was purchased in 2013 by McPherson's Consumer Products Pty Ltd, an Australian consumer products business, marketing and distributing a wide range of health and beauty products, household consumables and household durables throughout Asia Pacific, the UK, Europe and North America.

Products & Technologies

Füritechnics' most well-known product is their East-West knife, a modified santoku blade with a curved edge similar to a French chef's knife.

Some of their larger knives are designed with a copper counterweight ("Coppertail") at the end of the handle; the manufacturer claims that the counterweight can be shaved off as the blade loses mass to sharpening to keep the knife balanced. This is not universal across their several product lines, as some of their less expensive knives use stainless steel counterweights instead.

Endorsements

Füri has previously been endorsed by several celebrity chefs around the world, including TV chef Rachael Ray in North America, restaurateur Stephanie Alexander in Australia and Nigella Lawson in Britain.^[6] Füri is currently endorsed by Australian chef Kylie Kwong and Emmy Award winning country singer and cookbook author Trisha Yearwood.

External links

Note

^ ^a ^b ^c ^d History and Development of Furitechnic.
^ ^a ^b Furitechnic on IP Australia
^ Aussies carve niche knife market - Australian export case study
^ The Vittoria Australian Food Media Awards 2006 - Issue Two, March 2006.
^ ^a ^b KitchenWare News - July 2006 Cite error: The named reference "KN" was defined multiple times with different content (see the help page).
^ Profile of Mark Henry

[DD-1] History and Development of Furitechnic.

[IPAus-2] Furitechnic on IP Australia

[AusTrade-3] Aussies carve niche knife market - Australian export case study

[Vafma-4] The Vittoria Australian Food Media Awards 2006 - Issue Two, March 2006.

[KN-5] KitchenWare News - July 2006 Cite error: The named reference "KN" was defined multiple times with different content (see the help page).

[Alumni-6] Profile of Mark Henry

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v t e Knives and daggers
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Kitchen and table knives	Boning Boti Bread knife Butcher knife Butter knife Caidao Cheese knife Chef's knife Cleaver Electric knife Fillet knife Grapefruit knife Lame Mezzaluna Parmesan knife Pizza cutter Splayd Steak knife Tomato knife Japanese kitchen knives Deba bōchō Maguro bōchō Nakiri bōchō Santoku Sashimi bōchō Udon kiri Unagisaki hōchō Usuba bōchō Yanagi ba
Other knives	Aircrew Survival Egress Knife Athame Balisong/Butterfly Ballistic Ballpoint pen knife Bayonet Boline Bolo Boot knife Bowie Cane knife Ceramic knife Clip point Combat knife Commander Corvo CQC-6 Deba bōchō Diving knife Drop point Fairbairn–Sykes fighting knife Gerber Mark II Ginsu Golok Gravity knife Guna Hacking knife Higonokami Hunting knife Husa knife Ivan's Knife Jacob's ladder Karambit Kard Kirpan Kitchen knife Kukri Laguiole knife Machete Mandau Marking knife Misericorde Mora knife Multi-tool Navaja Neck knife Nontron knife Opinel knife Palette knife Pantographic knife Parang Penknife Penny knife Pesh-kabz Pirah Pocketknife Phurba Putty knife Puukko Rampuri Resolza Sabatier Sami knife SARK Scalpel Seax Sgian dubh Sharpfinger Sheath knife Shiv Sliding knife Smatchet SOG Knife Straight razor Strider SMF Survival knife Swiss Army knife Switchblade Taping knife Throwing knife Trench knife Tumi Ulu Utility knife Verlängerungsmesser Warrior knife Wedung X-Acto Yarara Parachute Knife Yatagan
Daggers	Anelace Applegate–Fairbairn fighting knife Arkansas toothpick BC-41 Bagh nakh Balarao Baselard Bichuwa Bollock dagger Cinquedea Dha Dirk Ear dagger Emeici Facón French Nail Gunong Hunting dagger Jambiya Jile Kabutowari Kaiken Kalis Katar Khanjali Khanjar Kris Kunai Liaoning dagger Mark I trench knife Microtech Jagdkommando Parrying dagger Poignard Pugio Push dagger Rondel dagger Seme Shobo Sica Stiletto Tantō U.S. Marine Raider stiletto V-42 Yoroi-dōshi
Manufacturers	Aitor Knife Company Al Mar Knives American Tomahawk Company Aritsugu Benchmade Böker Buck Knives Camillus Cutlery Company Cattaraugus Cutlery Company Chris Reeve Knives Chroma Cnife Clauss Cutlery Company Cobray Company Cold Steel Columbia River Knife & Tool Cuisinart Cutco Dalian Hanwei Metal Dexter-Russell Ek Commando Knife Co. EKA Emerson Knives F. Dick Fällkniven FAMAE Fiskars Gerber Legendary Blades Füritechnics Glock Ges.m.b.H. Imperial Schrade Ivan's Ka-Bar Kershaw Knives KitchenAid Korin Japanese Trading Company Kyocera Leatherman Mad Dog Knives Marble Arms Medford Knife and Tool Microtech Knives Morseth Muela Murphy Knives OLFA Ontario Knife Company Opinel Randall Made Knives Ranz Cuchillos Rösle Sabatier Shun Cutlery Slice, Inc. SOG Specialty Knives Spyderco STI Knives Strider Knives Thiers Issard TOPS Knives Tramontina Victorinox W. R. Case & Sons Cutlery Co. Carl Walther GmbH Wenger Western Knife Company Wilkinson Sword Wüsthof Yoshida Metal Industry Global Zero Tolerance Knives Zwilling J. A. Henckels
Knifemakers	Rex Applegate James Black Tom Brown Jr. Blackie Collins John Nelson Cooper Jack W. Crain Ernest Emerson Jerry Fisk Bill Harsey Jr. Phill Hartsfield Gil Hibben Jimmy Lile Bob Loveless William F. Moran Ken Onion Ralph Osterhout Bo Randall Chris Reeve A. G. Russell Jody Samson William Scagel Mike Snody Robert Terzuola Michael Walker Buster Warenski Daniel Winkler
Associations	American Bladesmith Society Cutlery and Allied Trades Research Association Knifemakers' Guild
Category:Knives / Daggers