Hard (music festival)

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HARD
Genre Electronic, techno, alternative dance, electronic dance music, hip hop, dance-punk, dubstep, house
Location(s) United States
Years active 2007 - Present
Website
hardfest.com

Hard is a national music festival, music cruise and concert brand founded by Gary Richards in 2007. The event line-ups consist of alternative and electronic acts and emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches and 2 Live Crew. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion, though also runs several smaller events and once-off shows. Hard is sometimes called "Hardfest" by fans, based on the event's website (hardfest.com) and social media shortcuts. Additional Hard brands include the Hard Summer, Hard Red Rocks, Hard at Electric Daisy Carnival, and the Holy Ship! electronic music cruise. Also, previous events such as Hard Day of The Dead, Hard 13, Turkey Soup, Hard Miami, and others. Live Nation Entertainment acquired Hard in 2012.[1]

Hard Summer Music Festival[edit]

2008[edit]

The first Hard Summer Music Festival was held on July 19, 2008 in Downtown Los Angeles at the Shrine Exposition Hall. The lineup featured Steve Aoki, N.E.R.D., A-Trak, The Bloody Beetroots, MSTRKRFT, Kill The Noise, Kid Sister, Spank Rock, Destructo, LA Riots, Miles Dyson, Squeak E. Clean, and Jason Bentley.

2009[edit]

In 2009, Hard Summer moved from July to August and changed venues to The Forum (Inglewood, California). The lineup featured Steve Aoki, Crystal Castles, Chromeo, Underworld, A-Trak, The Bloody Beetroots, Crookers, Tiga, SebastiAn, 12th Planet, Jack Beats, Amanda Blank, Busy P, Destructo, Rye Rye, Sinden, Skeet Skeet, and Dan Oh. The Inglewood police department and fire marshals were forced to shut the event because it was declared a "hazard" by the fire department.

2010[edit]

In 2010, Hard Summer came back for its third year on August 7, 2010. This year they also changing venue to Los Angeles State Historic Park. It featured artists such as Major Lazer, Diplo, Crystal Castles, Flying Lotus, Digitalism, Theophilus London, BreakBot, Skream, Soulwax, Tiga, Benga, Caspa, Green Velvet, The Gaslamp Killer, Destructo, Erol Alkan, Proxy, The Twelves, Sinden, Schlachthofbronx, Sticky K, Rory Phillips, Afghan Raiders, and Keith 2.0.

2011[edit]

Hard Summer 2011 was held at the Los Angeles State Historic Park on August 6, 2011. It featured artist such as Skrillex, NERO, Ratatat, Chromeo, Dillon Francis, Duck Sauce, Digitalism, Boys Noize, Holy Ghost, Noisia, OFWGKTA (Live), Gesaffelstein, Caspa, The Juan Maclean, Emalkay, Jack Beats, Siriusmo, The Gaslamp Killer, Busy P, Destructo, Shit Robot, Nadastrom, Still Going, Carte Blanche, Acid Jacks, Rod Azlan, James Murphy & Pat Mahoney, The Juan Maclean (DJ Set), Karlsson & Winnberg, and Busy Pictionary.

2012[edit]

Hard Summer 2012 was again held at the Los Angeles State Historic Park this time featuring a two day lineup from August 3 and August 4th. Its lineup included Skrillex, Bloc Party, Miike Snow, NERO, Little Dragon, Chromeo, Dillon Francis, Danny Brown, Action Bronson, A-Trak, Datsik, Boys Noize, The Bloody Beetroots, BreakBot, Birdy Nam Nam, Magnetic Man, Gesaffelstein, Squarepusher, John Talabot, Benga, Fake Blood, 12th Planet, Bootsy Collins, OLIVER, AraabMuzik, Justin Martin, Brodinski, The Gaslamp Killer, Alex Metric, Buraka Som Sistema, Destructo, Amtrac, Riton, Lunice, Alvin Risk, Surkin, Erol Alkan, BAIO, Trolley Snatcha, Joey Beltram, James Murphy, Brenmar, Mr. Muthafuckin' eXquire, Jokers of the Scene, Nick Thayer, Jim-e Stack, Zombie Disco Squad, Light Year, Craze, and Smims.

2013[edit]

Hard Summer 2013 returned to the Los Angeles State Historic Park on August 3rd and 4th. It featured artist 2 Chainz, Disclosure, Zedd, Empire of the Sun, Justice, Crystal Castles, Rudimental, BASSNECTAR, SBTRKT, Flux Pavilion, Flying Lotus, Knife Party, Dillon Francis, Duke Dumont, Duck Sauce, Azealia Banks, Baauer, Flosstradamus, Gorgon City, RL Grime, Kill The Noise, DVBBS, BreakBot, XXYYXX, Tommy Trash, Keys N Krates, Bondax, Mr. Oizo, Gesaffelstein, TJR, Julio Bashmore, Ryan Hemsworth, TNGHT, Claude VonStroke, OLIVER, Paper Diamond, Justin Martin, Brodinski, Clockwork, Alex Metric, Busy P, Destructo, Eats Everything, Daniel Avery, Gladiator, Alvin Risk, Dog Blood, Feadz, Justin Jay, Just Blaze, French Fries, Phil Kieran, Jerome Lol, Samo Sound Boy, J.Phlip, So Me, Green Lantern, and Jason Zenga (High-Def).

2014[edit]

Hard Summer 2014 moved from the Los Angeles State Historic Park to Whittier Narrows Recreation Area in El Monte, California. The lineup featured Disclosure, Tiësto, Martin Garrix, DJ Snake, Pusha T, Dillon Francis, Axwell, Jack Ü, A-Trak, A$AP Mob, Flosstradamus, Gorgon City, Carnage, Kill The Noise, Tommy Trash, Goldroom, Bro Safari, Dusky, The Juan Maclean, Jack Beats, Valentino Khan, Alex Metric, Mr. Carmack, Vindata, Seth Troxler, Josh Wink, Kastle, The Martinez Brothers, Djemba Djemba, Louisahhh, and Jason Zenga.

2015[edit]

Hard Summer once again switched venues this time the Fairplex in Pamona, California. It featured artist such as The Weeknd, ScHoolboy Q, Fetty Wap, Chemical Brothers, Young Thug, Rae Sremmurd, Ratatat, ODESZA, Caribou, Chromeo, Porter Robinson, Robin Schulz, Dillon Francis, Jamie xx, Years & Years, Die Antwoord, Jack Ü, Zeds Dead, The Glitch Mob, Boys Noize, Gorgon City, DJ Mustard, MATOMA, Hermitude, What So Not, RL Grime, Totally Enormous Extinct Dinosaurs, Big Gigantic, Route 94, ILoveMakonnen, Bakermat, Hudson Mohawke, GTA, GRiZ, Tiga, Tchami, Mr. Oizo, Giraffage, Bro Safari, Jai Wolf, Peking Duk, Maya Jane Coles, Slow Magic, MK, JAUZ, Spank Rock, Lido, Ten Walls, Hot Since 82, Dirtyphonics, Anna Lunoe, Brodinski, SecondCity, Valentino Khan, OVERWERK, Destructo, Mr. Carmack, Sweater Beats, Branchez, Lunice, Shiba San, Erol Alkan, Hannah Wants, Golden Features, Leikeli47, GANZ, Mercer, Jimmy Edgar, Salva, Carmada, Milo and Otis, Djemba Djemba, Mija, Daktyl, Wax Motif, Slaptop, Djedjotronic, The La Leakers, Alesia, Kaz James, Royal, Sharam Jey, Hunter Siegel, T. Williams, Nina Las Vegas, Vanilla Ace, Benji B, Nadus, Bot, Eyes Everywhere, Totally Enormous Extinct, Dinosaurs (DJ Set), Escor Krist, and Djedjotronic B2B Scntst.

2016[edit]

Hard Summer moved homes to the Fontana Auto Club Speedway it was on July 30th and 31th 2016. This was the first time event was held here and it three people passed away from MDMA toxicity. Additionally, a few of the artists on the lineup such as Dj Khaled and Desiigner did not make their performance. However, this was the first year they offered camping at the event. The event hosted around 146,000 people and featured artist such as Major Lazer, DJ Khaled, Ty Dolla $ign, Travis Scott, Ice Cube, Lil Uzi Vert, Pretty Lights, AlunaGeorge, Porter Robinson, Dizzee Rascal, Dillon Francis, Desiigner, Fat Joe, Anderson .Paak, Baauer, Zeds Dead, Madeon, Kaytranada, Flosstradamus, Mura Masa, Boys Noize, DJ Mustard, Kill The Noise, Louis the Child, Felix da Housecat, Tchami, San Holo, Jai Wolf, Bob Moses, Claude VonStroke, Green Velvet, Autoerotique, Justin Martin, Brodinski, Fakear, Destructo, Mr. Carmack, Vindata, Herobust, Lunice, Louis Futon, Andhim, AC Slater, Ghastly, Rezz, Ekali, Salva, Milo and Otis, Malaa, KAYZO, Unlike Pluto, Bear Grillz, Mija, Justin Jay, Wax Motif, Graves, Kolombo, Ape Drums, Jackmaster, Amine Edge & Dance, Martin Buttrich, Bixel Boys, Drezo, Will Clarke, Ardalan, Poupon, Wood Holly, Belly (CAN), Lokust Luciano, and T Davis.

2017[edit]

This year Hard Celebrated its 10 year anniversary. It also marked the last Hard event founder Gary Richards was to host with LiveNation. The event was originally suppose to returning to the Auto Club Speedway; however, after a notable decline in ticket sales. LiveNation moved the event to Glen Helen Amphitheater in San Bernardino, California. The venue was much less punishing compared to previous venues as it provided grass and shade. For the two day weekend an estimated 80,000 people were in attendance and zero deaths were observed. The lineup featured artist such as Snoop Dogg, Ty Dolla $ign, Migos, DJ Snake, Rae Sremmurd, Justice, Charli XCX, BASSNECTAR, E-40, Tinashe, Baauer, Mobb Deep, Zeds Dead, Snakehips, A-Trak, Cashmere Cat, Skepta, Madeintyo, What So Not, Doctor P, Kill The Noise, Chris Lake, Problem, Tchami, Giraffage, JME, Jai Wolf, Lookas, Uffie, MK, 12th Planet, Floating Points, Tink, Claude VonStroke, Dave, Whethan, Kap G, Anna Lunoe, Brodinski, Ellen Allien, Brillz, Party Favor, Busy P, Destructo, Mike Will Made It, Ghetts, 24hrs, AJ Tracey, AC Slater, Soul Clap, Shiba San, Ekali, Mercer, Dog Blood, Jimmy Edgar, Chris Lorenzo, London On Da Track, Malaa, Wiwek, KAYZO, Hotel Garuda, The Egyptian Lover, Wax Motif, Graves, Motez, Orion, The La Leakers, Oshi, Jackmaster, Amine Edge & Dance, 4B, Drezo, Louisahhh, Thugfucker, Josh Pan, Nick Monaco, Kim Ann Foxman, GG Magree, Nina Las Vegas, Walker & Royce, Brohug, J.Phlip, OSKI, Christian Martin, Jubilee, Nancy Whang, L.D.R.U, QRION, Doc Martin, Cray, Mad Zach, Volac, Masha, Gina Turner, SayMyName, 4B, UNiiQU3, Nukid, Collette, DJ Heather, Madam X, Phlegmatic Dogs, Justice (DJ Set), Kittens, Yehme2, Whipped Cream, Floating Points (DJ Set), J. Worra, KAP G, Vincent (Official), Sita Abellan, Colby J., Mustdie!, Deux Twins, ItsVincent, and Uncle JXMI.

2018[edit]

Hard Summer 2018 is set to return to the Auto Club Speedway this August. This year they decided to remove camping and restructure the stages so they would be predominately on grass and shaded regions. Also, additional entrances and exits are set to make it easier for traffic to flow in and out of the festival. Hard events including this years Hard Summer is now run by Insomniac Events. The lineup features a more EDM heavy lineup while maintaining some Hip Hop elements. Artist such as $Uicideboy$, 2¢ (Craze & Four Color Zack), A-Trak B2B Baauer, Bear Grillz, Bejo, Big Wild, Blackbear, Bontan, Borgore B2B Getter, Born Dirty, Brownies & Lemonade All Stars, Burns, Ciszak, Cray, Cupcakke, Daktyl, Devault, Diplo B2b Dillon Francis, Dj Lezlee, Ducky, Ekali, Elohim, Escapade (Walker & Royce + Ardalan), Felix Da Housecat, Fisher Presents Catch & Release, Flosstradamus, Ghastly, Griffin Stoller, Hekler, Hippie Sabotage, Jack Harlow, Joyryde, JSTJR, Judge, K?D, Kai Wachi, Kerri Chandler, Kill The Snails, King Henry, Kittens, Kolombo, Krane, Lil Skies, Lil Xan, Loud Luxury, Loudpvck B2b Bighead, Louis The Child, Madam X, Manila Killa, Marshmello, Medasin, Melé, Mija, Mø, Omnom, Party Favor, Petit Biscuit, Pluko, Rick Ross, Rico Nasty, Sacha Robotti, Sage Armstrong, San Holo, Saweetie, Saymyname, Slushii, Snakehips, Subset, Sullivan King, Tokimonsta, Travis Scott, Trippie Redd, Troyboi, Valentino Khan, Virgil Abloh, Virtual Self, Whipped Cream, Wifisfuneral, Xie, YBN Nahmir, Yehme2, Yellow Mustard, and Zeds Dead B2B Jauz are set to take stage.

Hard Red Rocks[edit]

2013[edit]

In March 2013, Hard Events announced that it would be hosting a new event in Colorado called Hard Red Rocks at the Red Rocks Amphitheatre. The event took place on August first of that year with ticket sales beginning on March 29th via Ticketmaster. The first lineup included Destructo, Diplo, Disclosure, Flosstradamus, and Knife Party.

2014[edit]

Hard Red Rocks returned for a second year at the Red Rocks Amphitheatre but this time on July 31st. The show featured Dhillon Francis and Nero co-headlining the show. Alongside supporting performances by Destructo, Julio Bashmore, Rudimental, and Samo Sound Boy. Previously Nero had been broken up and their return made this a very special Hard Red Rocks. Ticket sales occurred later this time on April 11th with two official vendors Live Nation and Ticketmaster.

2015[edit]

Back in 2015 Hard Events announced that on July 30th they would be hosting the 3rd annual Hard Red Rocks event. Even though the Red Rocks Amphitheatre was facing many complaints from locals regrading the noise the events drew. An attempt to provide sound regulations for the venue failed. Unlimitedly, Hard continued its events at the venue. This years Hard featured some of the biggest acts in dance music with the likes of Dog Blood (Skeillex and Boys Noize), The Glitchmob, Porter Robinson, Destructo, Branchez, and Option4.

2016[edit]

The fourth annual Hard Red Rocks took place on August 4, 2016 with acts such as RL Grime, Savoy, Keys N Krates, Graves, and Drezo. It was slated to take place as an opening to this years annual Hard Summer Event in Southern California.

2017[edit]

Hard Red Rocks being a part of the "Road to HARD Summer" tour announced its fifth annual event on July 29th at the Red Rocks Amphitheatre in Colorado. It featured Dillon Francis, DJ Mustard, Destructo, AC Slater, Wax Motif, and Kittens. This would be Destructo's last Hard Red Rocks as he stated he would be leaving Hard Events later that year at the 10th Annual Hard Summer event in Southern California.

2018[edit]

Hard Red Rocks 2018 is set to take place on August second feature guests at this event include DJ Snake, Virtual Self (Porter Robinson's trance alias), Mija, GG Magree, and Hekler. This would be the first time DJ Snake will be performing as a headliner at Hard Red Rocks.

National and International Tours[edit]

2007 Hard New Years Eve Music Festival[edit]

Date City Country Venue Line-up
December 31, 2007 Downtown Los Angeles United States Downtown LA Arts District Premier Events Center, Los Angeles Justice (Dj Set), 2 Live Crew, Steve Aoki, Busy P, Dj A-Track, Whitey, Uberzone, Jason Bentley, Wired All Wrong, Young Americans, Softlightes, Trouble Andrew, Pink Enemy, Afrobots, Royal Palms, Dj Pubes (Obey Giant), Mid City West, Dj Skeet Skeet, Gina Turner Vs. Louisahh, Aaron Castle, Goddollars, Kool Aid, Destructo, Dj Jacques, On-Blast

2010 Hard Summer Tour[edit]

August 2010 marked the launch of the Hard Summer Tour, as promoter Gary Richards decided to take the party on the road; 12 dates scattered across the United States and Canada; Incorporating hip-hop into the fold.[2]

Date City Country Venue Line-up
August 6, 2010 Oakland United States Fox Theater Crystal Castles, Rusko, Sinden, Proxy
August 9, 2010 Denver Ogden Theater Crystal Castles, Rusko, Sinden, Proxy, Destructo
August 11, 2010 Austin Stubb's Waller Creek Amphitheater
August 13, 2010 Chicago Congress Theater Crystal Castles, Rusko, Sinden, The Twelves, Destructo
August 14, 2010 Toronto Canada Koolhaus Crystal Castles, Rusko, Sinden, Destructo
August 15, 2010 Montreal Metropolis
August 17, 2010 Boston United States House of Blues
August 18, 2010 Philadelphia Electric Factory
August 20, 2010 Washington, D.C. 9:30 Club
August 21, 2010 New York City Terminal 5 Crystal Castles, Sinden, Destructo
August 22, 2010 Baltimore Sonar Crystal Castles, Rusko, Sinden, Destructo

2011[edit]

Trent Reznor helped organise the event, seeking out the help of out Gary Richards from Hard to do so, stating: "I’ve always respected what [Richards] does with Hard, and I thought that was exactly what we needed."[3]

Date City Country Venue Line-up
Hard x Mouth Taped Shut
December 3, 2011 Stockholm Sweden Sturecompagniet Miike Snow Sound System, Chase & Status (DJ Set), Noisia, Alex Metric
December 9, 2011 Chicago United States Congress Sebastian Ingrosso, James Murphy, Proxy, DJ Eye
December 10, 2011 New York City Terminal 5 The Bloody Beetroots (DJ Set), James Murphy, Proxy, DJ Eye
December 16, 2011 London England Coronet Groove Armada, Labyrinth, Zane Lowe, Beardyman, Madeon
December 16, 2011 San Francisco United States Warfield Major Lazer, James Murphy, Proxy, DJ Eye
December 17, 2011 Los Angeles Palladium deadmau5, James Murphy, Proxy, DJ Eye
Hard Summer Tour
August 3, 2011 Seattle United States Showbox Sodo Digitalism (live), Jack Beats, Destructo
August 4, 2011 Portland Roseland
August 5, 2011 Oakland Fox Theater
August 6, 2011 Los Angeles Los Angeles State Historic Park Hard Summer Music Festival
August 8, 2011 El Paso Club 101 Digitalism (live), Jack Beats, Destructo
August 9, 2011 Dallas Granada
August 10, 2011 Austin Stubb's
August 12, 2011 Chicago Congress
August 13, 2011 Toronto Canada WEMF @ Madawaska Park
August 14, 2011 Montreal Metropolis Digitalism (live), Destructo
August 16, 2011 Boston United States House of Blues Digitalism (live), Switch, Designer Drugs, Destructo
August 17, 2011 Baltimore Bourbon Street Digitalism (live), Destructo, Dillon Francis
August 18, 2011 Philadelphia Electric Factory Digitalism (live), Switch, Designer Drugs, Destructo
August 19, 2011 Washington, D.C. 9:30 Club Digitalism (live), Switch, Destructo, Dillon Francis
August 20, 2011 New York City Terminal 5 Digitalism (live), Switch, Designer Drugs, Destructo

2012 Hard presents Boys Noize Live[edit]

Date City Country Venue Line-up
November 23, 2012 Fort Lauderdale United States Revolution Boys Noize, Djedjotronic
November 24, 2012 Orlando House of Blues Boys Noize (Canceled)
November 28, 2012 Washington, D.C. Fillmore
November 30, 2012 New York City Roseland Ballroom Boys Noize, Spank Rock, Djedjotronic, UZ
December 1, 2012 Philadelphia TLA Boys Noize, Djedjotronic, Love City DJS, Sammy Slice
December 2, 2012 Boston House of Blues Boys Noize, Djedjotronic
December 6, 2012 Montreal Canada Telus Theatre Boys Noize, Djedjotronic, Jordan Dare, Mayday
December 7, 2012 Toronto Sound Academy Boys Noize, DJedjotronic, Mark Hinnen, Rynecologist
December 8, 2012 Chicago United States House of Blues Boys Noize, Djedjotronic, Le1f
December 10, 2012 St. Louis Pageant Boys Noize, Strip Steve
December 14, 2012 Oakland Fox Theatre Boys Noize, Strip Steve, Le1f
December 15, 2012 Los Angeles The Hollywood Palladium Boys Noize, UZ, Destructo, Strip Steve, Le1f
December 16, 2012 San Diego House of Blues Boys Noize, Strip Steve, Destructo
December 18, 2012 Denver Fillmore Boys Noize, Strip Steve
December 20, 2012 Dallas House of Blues Boys Noize (Canceled)
December 21, 2012 Houston House of Blues Boys Noize

2014 Hard Straylia[edit]

Date City Country Venue Line-up
April 24, 2014 Melbourne Australia The Hi-Fi Clockwork, Destructo, Oliver, Motez
April 25, 2014 Sydney The Ivy
April 26, 2014 Adelaide Thebarton Theatre
April 27, 2014 Fremantle Port Beach Sand Tracks RL Grime, Destructo, Oliver, Motez

See also[edit]

References[edit]

External links[edit]