London Fog (company)
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|Product type||Outerwear, Accessories|
|Owner||Iconix Brand Group, Herman Kay Company, Inc.|
|Country||Baltimore, Maryland United States |
During World War II, the company was known for making waterproof clothing for the United States Navy. Following the war, the company partnered with DuPont to make material for use in raincoats. These coats, which were the first to have a patented removable liner, were sold in Philadelphia, where they became very popular.
The company went public in the 1960s. By the 1970s, the company had its own stores, and was manufacturing not only raincoats, but also other types of clothes and accessories. At the time, two-thirds of all raincoats sold in the United States were London Fog. London Fog expanded internationally during the 1990s, selling in places like the United Kingdom and China.
The original location of the London Fog Factory was in the Meadow Mill area of Baltimore, Maryland. The factory was then moved to Eldersburg, Maryland on Londontown Boulevard in 1976. In 1994, the company briefly left Eldersburg for Darien, Connecticut, but returned after less than a year. In 2000, most of London Fog's offices moved to Seattle, Washington, although the distribution center in Eldersburg remained in operation until 2002.
In 2006, London Fog was acquired by Iconix Brand Group, selling the outerwear division to Herman Kay Company, Inc.
In popular culture
In the season 3 premiere of Mad Men, Salvatore "Sal" Romano (Bryan Batt) - the Italian-American art director at the fictional advertising agency, Sterling Cooper - and Don Draper (Jon Hamm)- the agency's creative director and junior partner - discuss their client, London Fog. Later, in August 2010, Mad Men star Christina Hendricks was contracted as the new celebrity model for London Fog.
- "Christina Hendricks Named Celebrity Spokesmodel for London Fog" FoxNews.com, 25 Aug 2010..
- "London Fog". International Directory of Company Histories. 29. St. James Press. 1999. ISBN 9781558623880 – via Funding Universe.