The song explores the perils of his near-mythical sensuality with intonations alluding to his past intimate relationships. For this track Kravitz took inspiration from Michael Jackson with whom he produced song "(I Can't Make It) Another Day" in 1999, which was later included in Jackson's first posthumous album Michael. "Low" also contains some vocal parts by Jackson. Kravitz explains that "A lot of people say: Oh, you’re going with that Michael Jackson impersonation. No, that’s him."
The video was released on 5 June 2018 on the singer's YouTube channel. The video features images of Kravitz's family, dating back to the 1960s. On 11 July the second video was released, directed by French director and photographer Jean-Baptiste Mondino, where Kravitz sings on a rotating platform and is later joined by a girl playing the drums and singing the song.