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Genre vanity press
Founded 2008
Key people
Andrew Bolwell
Number of employees
Parent Hewlett-Packard
Website Official website

MagCloud is a web service started by Hewlett-Packard and sold in 2014 to Blurb, Inc. [1] that allows users to self-publish and distribute content—for business or personal use—as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via HP's indigo printers on high quality paper in a variety of sizes and formats at a cost of US $0.16 or $0.20 per page. Authors set the cost for the publication and receive profits from the MagCloud service periodically. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront all free of charge. [2][3] In addition introduction to the market by new, small publications, the service is used by existing magazines and publications with a more traditional distribution method to make back issues available for sale.[2]


  1. ^ "Blurb acquires HP's MagCloud, aims to dominate long-tail publishing". Fortune. 
  2. ^ a b "Print-on-Demand & Magazine Collection Development". Library Journal. 
  3. ^ Joel, Comm (2010). KaChing: How to Run an Online Business that Pays and Pays. ISBN 0-470-59767-4.