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Morning Edition

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Morning Edition
GenreNews: analysis, commentary, interviews, special features
Running timeApproximately 240 minutes
Country of originUnited States
Home stationNational Public Radio
Hosted by
Created byBob Edwards
Original releaseNovember 5, 1979 –
present
Opening themeTheme by B. J. Leiderman (1979–2019); composition by NPR/Man Made Music staff (2019–present)[1]
Websitenpr.org/morning
PodcastPodcast / RSS feed

Morning Edition is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 AM ET, with feeds and updates as required until noon. The show premiered on November 5, 1979; its weekend counterpart is Weekend Edition. Morning Edition and All Things Considered are among the highest rated public radio shows.[2][3]

The show was hosted by Bob Edwards from its inception until it was retooled for a two-anchor format in 2004 with the introduction of Steve Inskeep and Renée Montagne. Montagne left the show in 2016, and was replaced by Rachel Martin, who stepped down from daily hosting in early 2023. Four regular anchors, including Inskeep, currently host the show on a rotating basis. A Martínez, who hosts from NPR West, joined on July 19, 2021, replacing David Greene, who hosted from 2012 through the end of 2020. Leila Fadel joined the anchor team in Washington at the end of January 2022, following the departure of Noel King.[4] The network announced in early March 2023 that All Things Considered weekend host Michel Martin would be joining the Morning Edition team as its fourth anchor following Rachel Martin's departure from daily hosting duties.[5] She joined the show on March 27, 2023.

Background

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A typical show includes news, both newscasts and in-depth reports; features on science, arts, business, sports, and politics; interviews with and profiles of people in the news; commentaries; and human interest features. Some regional public radio networks and local stations also produce locally focused content under their Morning Edition banner.

Bob Edwards, previously a co-host of All Things Considered, hosted Morning Edition beginning with its first episode, a job he initially took on a temporary basis when a shake-up in production and on-air staff occurred ten days before the show's premiere.[6] Edwards was joined by Barbara Hoctor, then of Weekend All Things Considered. Hoctor departed after four months, leaving Edwards as solo host for the next quarter-century. His last day as host was April 30, 2004;[7] this was not due to Edwards retiring, but rather a highly controversial decision from NPR to reassign him as senior correspondent, which resulted in anger and harsh criticism from many listeners.[8][9][10]

From May 3, 2004, through November 11, 2016, the show was co-hosted by Steve Inskeep and Renée Montagne, with David Greene joining as co-host in 2012.[11] Inskeep reports from NPR headquarters in Washington, D.C., and Montagne reported from the studios of NPR West in Culver City, California, a municipality within Los Angeles County. Montagne announced in July 2016 that she would step down as co-host to become a special correspondent for NPR. On December 5, 2016, after Montagne's departure, David Greene began broadcasting from NPR West, and Rachel Martin, former host of Weekend Edition, joined Morning Edition, broadcasting alongside Inskeep from NPR's headquarters in Washington, D.C.[12] By 2018, Noel King, formerly a correspondent for Marketplace and Planet Money, joined the anchors in Washington. Greene then departed, hosting his final episode on December 29, 2020,[13][14] and was succeeded by longtime KPCC journalist A Martínez, who was added to the program in July 2021, to broadcast from NPR West. King left on December 10, 2021,[15] with correspondent Leila Fadel named to succeed her in early 2022. Rachel Martin stepped down from daily hosting duties in early February 2023, to pursue a project within NPR focused on examining religion and spirituality. Michel Martin, weekend host for All Things Considered, was named as the next addition to the anchor team, and joined on March 27, 2023.

Arbitron ratings show that over 12 million people listen to Morning Edition weekly. It used to be the second most-listened-to national radio show, after The Rush Limbaugh Show,[2][16] though some sources, among them Talkers Magazine, sometimes placed the show third in audience rankings behind Limbaugh and The Sean Hannity Show, depending on the time (as of 2015, Hannity has fallen behind Morning Edition in the Talkers estimate).[17]

In 1999, Morning Edition with Bob Edwards received the George Foster Peabody Award.[18]

Format

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The following describes the program format effective August 13, 2018.[19]

Morning Edition begins each hour with a sixty-second "billboard" highlighting stories to be covered in the hour. At least one birthday or anniversary of a major event is announced as well. Some stations replace this billboard with a localized version, with a similar format, but with emphasis on local stories and read by a local announcer.

The standard NPR newscast follows for five minutes. Stations have the option to cut into the newscast at three minutes (4:00 past the hour) to deliver a local newscast. A twenty-second funding announcement is followed by a ninety-second music bed, which is typically covered by all stations to deliver news, traffic, weather, or funding credits.

The first segment, "A" (duration 11:29), highlights the most important stories of the day. Usually the "A" segments differ between hours, although when the topic is extraordinary, the "A" segment will cover the same topic, but in a different format between the first and second hour. Segment A ends at nineteen minutes past the hour, and is followed by a ninety-second break, a promotion for Fresh Air and a funding announcement before the start of Segment "B".

Between each segment, one- to three-minute breaks occur. These breaks are filled at the local station level with promotions for other programs, sponsorship credits, and station-provided content such as local traffic and weather reports.

Returning from the break at 21:50 past the hour, the second segment, or "B" segment, generally contains features, commentaries, or long form interviews. Interviews can sometimes take up the entire segment. Segment "B" ends at 29:00 past the hour, and a promotion for All Things Considered and a short music bed lead into a second full-length newscast at half past the hour. A one-minute music bed follows for a station break.

The "C" segment follows at 34:35 and is sometimes covered by stations with local reports as well. This segment features news or cultural reports, generally running the segment length.

At 42:30 past the hour a two-minute music bed is played which most stations cover with news updates or "modules" from other independent radio producers.

At 44:30, a short humorous news item is introduced. These segments are called "returns", because many stations that air local news or announcements return to the national feed at this point. The return lasts thirty seconds, and ends with the tagline "It's Morning Edition, from NPR News," or some variation thereon.[20]

At 45:35 past the hour, the "D" segment (duration 4:00) is typically composed of two to three stories focusing on health news, international events, or short updates on national stories. At 49:35 past the hour the segment ends, and another two-minute station break begins.

The "E" segment begins at 51:30 (duration 7:29) and differs between hours. Originally in the first hour, the "E" segment was dedicated to stories and features from the world of business, while in the second hour, segment "E" included a cultural feature, remembrance, or softer news story, usually taking the entire segment length. Beginning in November 2014, Morning Edition moved the second hour "E" features to the first hour "E" segment, dropping the dedicated business segment to allow many NPR stations to insert broadcasts of the Marketplace Morning Report, which is separately produced and distributed by American Public Media (prior to this change, many stations would already cover one or both "E" segments with Marketplace Morning Report).[21] However, some stations continue to air Marketplace Morning Report in place of the "E" segment for the first hour. Segment "E" ends at 59:00 after the hour, and leads into a music bed that takes the listener into the next hour, or the end of the program, depending on the hour and the station's program schedule. (Every other hour during the "E" segment, KQED pre-empts Marketplace Morning Report to air its own production, The California Report,[22] featuring news stories of statewide regional interest; The California Report, which has a companion 30-minute weekend edition, is syndicated to other NPR member stations in California, including KCRW and KXJZ.)

Stations receive over their computers the daily rundown of stories before each program which allows them to plan their coverage and decide what stories they wish to replace with local content. The rundown is updated as necessary until the feed ends at noon Eastern time.

NPR experimented with a modified clock from 2014 through 2018, which notably replaced the standard-length newscast at half past with two shorter newscasts at 19 and 42 past.[23] Member stations complained the clock was "choppy" and "disjointed", that it did not have as many opportunities to insert local content, and that the placement of the humorous return after the half-past local news break was awkward.[19]

Differences in pickup times

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Most stations in the Central and Eastern Time zones run Morning Edition live from 05:00 to 09:00 ET, repeating one or both hours through morning drive time. Some stations run only the two hours, others run up to seven hours. The repeats are automatically fed through the NPR satellite, and are updated as necessary by NPR anchors in the studio when breaking news events occur. In the past, Edwards would stay at his NPR office until the program feeds ended at noon in case there was anything that required an update. Today, with four people capable of regularly anchoring the program, hosts can rotate out of on-air duties to report and produce feature reports that will air on later dates.

On the West Coast, Morning Edition can run for up to seven hours running from the first live feed with the subsequent re-feeds. For example, KPCC in Pasadena, California carries Morning Edition, from 02:00 to 09:00 Pacific Time. KPCC handles the re-feeds uniquely: instead of taking the re-feed from the satellite, they "roll their own" by taking the tape from the feed two hours prior, so that they can run the A and B segments of Morning Edition about three minutes earlier than rival KCRW in Santa Monica, which takes the re-feed direct from the satellite. In the event of a breaking news story, KPCC runs the same feed as KCRW.

KJZZ in Phoenix, Arizona carries Morning Edition from 03:00 to 09:00 MST (two hours behind Eastern Time in the winter months, and three in the summer, as Arizona does not follow Daylight Saving Time), but uses local announcers, news updates/features and traffic/weather reports starting with the 05:00 hour.

Satellite radio

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Morning Edition (as well as its afternoon counterpart All Things Considered) is not carried on any of the public radio channels of Sirius XM Radio, the leading US consumer satellite radio provider; this is reportedly to reduce direct competition between Sirius XM and NPR's local member stations, almost all of whom heavily use these flagship news programs to generate pledge revenue from listeners.[24] Tell Me More, a daytime interview show hosted by journalist Michel Martin, with a focus on African-American issues, was featured on NPR Now, channel 122, from 2007 to 2014; The Takeaway, a competing news and interview program hosted by John Hockenberry (retired in 2017, currently Melissa Harris-Perry) produced by NPR member station WNYC New York and WGBH-FM Boston and distributed by Public Radio International, is featured on SiriusXM Public Radio, channel 205.

Independence Day tradition

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Every Independence Day (July 4), NPR staff members (including hosts, reporters, and commentators) conduct a reading of the Declaration of Independence that is broadcast on Morning Edition.[25][26][27] NPR began the annual tradition in 1989.[26]

Staff

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Hosts

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Commentators

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References

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  1. ^ Niraj Chokshi, NPR's 'Morning Edition' Changes Its Tune After 40 Years, New York Times (May 6, 2019).
  2. ^ a b Freedman, Samuel G. (July 17, 2005). "'Listener Supported' and 'NPR': All Things Considered". New York Times. Retrieved December 17, 2008. National Public Radio alone reaches more than 20 million listeners, and its daily newsmagazine shows, All Things Considered and Morning Edition, attract a larger audience than any program except Rush Limbaugh's.
  3. ^ "NPR Programs Attract Record-Breaking Audiences Public Radio Listenership at All-Time High". National Public Radio. 2002. Retrieved December 17, 2008. Reflective of the intense news cycle following the September 11 terrorist attacks on the U.S., NPR's newsmagazines and talk programs increased audiences across the board. From Fall 2000 to Fall 2001, Morning Edition with Bob Edwards jumped from 10.7 to 13 million listeners; All Things Considered grew from 9.8 million to nearly 11.9 million; Talk of the Nation rocketed 40.8 percent to 3 million listeners; Fresh Air with Terry Gross grew 25.4 percent to nearly 4.2 million and The Diane Rehm Show grew 38.6 percent to nearly 1.4 million. Growth in the NPR news/talk audience outpaced similar gains realized by commercial news/talk radio.
  4. ^ "Leila Fadel Named Host of Morning Edition and Up First". National Public Radio. 2021. Retrieved December 28, 2021.
  5. ^ "Michel Martin, NPR's longtime weekend voice, will co-host 'Morning Edition'". NPR.org. March 9, 2023. Retrieved March 10, 2023.
  6. ^ a b 'Morning Edition': The Radio News Show That Almost Wasn't
  7. ^ "NPR'S Bob Edwards Leaving Morning Edition Host Chair to Take on New Assignments as NPR Senior Correspondent" (Press release). National Public Radio. March 23, 2004. Retrieved September 17, 2007.
  8. ^ Dvorkin, Jeffrey A. (April 28, 2004). "Bob Edwards Reassigned: Ageism or Just Change?". NPR. Retrieved July 31, 2011.
  9. ^ "Bob Edwards out as 'Morning Edition' host - Business - US business - NBC News". NBC News. March 23, 2004. Retrieved July 31, 2011.
  10. ^ Johnson, Peter (March 25, 2004). "Edwards ousted as 'Morning Edition' host". Usatoday.Com. Retrieved July 31, 2011.
  11. ^ a b "David Greene". NPR.org. Retrieved September 14, 2018.
  12. ^ "NPR Shifts Host Roles For 'Morning Edition,' 'Weekend Edition Sunday'". NPR. Retrieved September 14, 2018.
  13. ^ "A Martínez Named Host Of Morning Edition And Up First". National Public Radio. 2021. Retrieved June 15, 2021.
  14. ^ 'Morning Edition' Co-Hosts Say Goodbye To David Greene
  15. ^ "We say goodbye to 'Morning Edition' host Noel King". NPR.org. Retrieved December 10, 2021.
  16. ^ Emily Lenzner (March 31, 2005). "NPR Ratings Reach New High". National Public Radio. Retrieved September 17, 2007.
  17. ^ "The Top Talk Radio Audiences". Talkers Magazine. Retrieved April 2, 2013.
  18. ^ 59th Annual Peabody Awards, May 2000.
  19. ^ a b Falk, Tyler (May 24, 2018). "NPR shares final version of new 'Morning Edition' clock". Current.
  20. ^ "Morning Edition's Daily 'Returns'". National Public Radio. Retrieved September 17, 2007.
  21. ^ "Proposed NPR clocks would add morning newscasts, longer underwriting credits," from Current.org, March 7, 2014
  22. ^ "Tune-In to The California Report". KQED. August 31, 2014. Retrieved March 3, 2023.
  23. ^ "Not Found". www.wbur.org. Retrieved September 14, 2018.
  24. ^ Clemetson, Lynette (August 30, 2004). "All Things Considered, NPR's Growing Clout Alarms Member Stations". New York Times. Retrieved March 4, 2012. NPR has a contract to program two Sirius channels, NPR Talk and NPR Now. But Mr. Klose said there were no plans to add the top-rated news programs to its satellite lineup against station wishes. We will respond to the will of the system, he said.
  25. ^ NPR Reads the Declaration of Independence, Morning Edition, NPR (July 3, 2020).
  26. ^ a b A July 4 NPR Tradition: A Reading of the Declaration Of Independence, Morning Edition, NPR (July 4, 2019).
  27. ^ Bob Edwards, A Voice in the Box: My Life in Radio (University Press of Kentucky, 2011), p. 82.
  28. ^ "In NPR's New Building, Everything Will Be Better ... Again". NPR.org. April 13, 2013. Retrieved December 27, 2018.
  29. ^ "Timeline: The History of Public Broadcasting in the U.S." current.org. April 17, 2018. Retrieved December 27, 2018.
  30. ^ "Steve Inskeep". NPR.org. April 20, 2012. Retrieved October 13, 2014.
  31. ^ "Renee Montagne". NPR.org. January 24, 2008. Retrieved October 13, 2014.
  32. ^ "NPR Shifts Host Roles For 'Morning Edition,' 'Weekend Edition Sunday'". NPR.org. Retrieved November 20, 2016.
  33. ^ "A new chapter for Rachel Martin". NPR.org. February 2, 2023. Retrieved March 10, 2023.
  34. ^ "Two New Hosts For 'Morning Edition' And 'All Things Considered'". NPR.org. Retrieved March 28, 2018.
  35. ^ "NPR Names KPCC's A Martínez As New Host For 'Morning Edition' And 'Up First'". NPR.org. Retrieved July 21, 2021.
  36. ^ Dean, Jeff (December 28, 2021). "Leila Fadel is newest NPR host at Morning Edition and Up First". NPR. Retrieved December 28, 2021.
  37. ^ Yang, Mary (March 9, 2023). "Michel Martin, NPR's longtime weekend voice, will co-host 'Morning Edition'". NPR. Retrieved July 3, 2023.
  38. ^ 50th Annual Peabody Awards, May 1991.
  39. ^ "Cowboy Poet". NPR. Retrieved June 17, 2019.
  40. ^ "Frank Deford, NPR's Longtime Philosopher Of Sports, Dies At 78 : The Two-Way". NPR. May 29, 2017. Retrieved June 17, 2019.
  41. ^ "Patt Morrison". NPR. Retrieved June 17, 2019.
  42. ^ "Cokie Roberts". NPR. Retrieved June 17, 2019.
  43. ^ "David Sedaris, Ira Glass And 25 Years Of 'Santaland Diaries'". NPR. December 21, 2017. Retrieved June 17, 2019.
  44. ^ "Morning Edition - History of Morning Edition". Npr.org. Retrieved June 17, 2019.
  45. ^ "Kenneth Turan". NPR. Retrieved June 17, 2019.
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