Pelikan Group GmbH

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Pelikan Group GmbH
Gesellschaft mit beschränkter Haftung
FounderCarl Herlitz, Günter Herlitz
HeadquartersBerlin, Germany
Key people
Hooi Keat Loo (CEO), Thomas Radke
Productsoffice supplies and Stationery
Revenue 197.1 million (2012)
Number of employees
1,335 (FTE, 2012)

Pelikan Group GmbH (until 2015 Herlitz AG) is a producer of paper, office supplies and stationery articles in Europe. Pelikan Group GmbH's international headquarters is located in Berlin, Germany. It is a subsidiary of Pelikan.



The company was founded in Berlin by bookseller Carl Herlitz in September 1904 as a stationery wholesaler. He ran the small firm for 31 years before stepping down in 1935 for health reasons. Herlitz expanded its distribution after the company was taken over by the son, Günter Herlitz.[1] The company had six employees at that time.

After Günter Herlitz was conscripted for military service, his mother Berta Herlitz temporarily took over managing the company and maintained customer relations. In November 1943, the business premises in Berlin were completely destroyed two times by the effects of the war; business activity ground to a halt.


Günter Herlitz resumed business operations as early as the summer of 1945 (in a basement, at first), initially dealing in bargains of all kinds. At that time, it was still possible to supply customers in East Germany.

During the Berlin Blockade (1948–49), the company Herlitz was the only of around 20 Berlin wholesalers to succeed in securing a minimal amount of goods shipped by air from West Germany to Berlin. The product range was expanded considerably once the blockade had ended.

Turnover doubled every four years from 1949 to 1994. In 1960, Herlitz established its own distribution organisation for West Germany. The breakthrough on the German market was made with illustrated notebooks and exercise books (animal motifs and athletic imagery). Rapid development followed. Up to 150 tonnes of paper were processed each month.


The expansion in the 1970s was reflected in the company’s change in legal form as well as its international activity. Herlitz was transformed into a joint stock company in 1972. Its first high bay warehouse, with 6,000 pallet slots for finished goods, went into operation in 1974. It employed a staff of 504 on the annual average.

1974 marked the establishment of Herlitz Consult GmbH, which was commissioned in 1975 to construct a turnkey factory for exercise books in Baghdad. Together with a bridge as well as a small mosque, which were also built, this was the largest single contract in the history of Herlitz (order volume: 38 million Deutsche mark).

Herlitz went public in 1977, while Herlitz International Trading (HIT) AG, which emerged from Herlitz Consult, made its initial public offering at the end of the 1980s.

The company continued to expand heavily in the 1980s as well. In 1985, for instance, it acquired a shipping centre in Berlin-Spandau, which, according to the 1986 Guinness Book of Records, had the largest high bay warehouse in the world with over 70,000 pallet slots. The first McPaper stores were opened in the mid-1980s. The greeting card company Susy Card was acquired in 1987.


Several foreign distribution companies were established in Europe, as well as in Texas USA (1981–1990). In 1991, construction started on a new shipping centre in Falkensee (near Berlin), which went into operation in 1994.

After decade-long company president and chairman of the board Günter Herlitz (who became chairman of the supervisory board) bade farewell, a dispute in the third generation broke out in 1988 between brothers Peter and Heinz. It ended in 1992, when Heinz Herlitz resigned. But Herlitz’s turnover continued to climb, reaching a record result of €885 m in 1994.

In 1994, HIT AG bought the Russian paper factory Wolga AG, where exorbitant profits were made. In 1995, under new executive board chairman Gérald Jaslowitzer, the entrepreneurially led family company gradually transformed into a management-run holding, which Herlitz PBS AG, Herlitz Falkenhöh AG, HIT AG and McPaper AG belonged to. In March 1995, Jaslowitzer gave a weighty interview to German business magazine Manager magazine[2] which signalled the end of HIT AG, once Herlitz’s most successful subsidiary. As a result, McPaper AG had to be sold to Deutsche Post AG in 1998.

Heavy losses from 1998 to 2000 forced Herlitz to make drastic cuts at the beginning of the 21st century. Herlitz AG, Herlitz PBS AG and Susy Card filed for insolvency in April 2002. The plan for insolvency proceedings was already concluded in September 2002. Herlitz succeeded in making it through insolvency proceedings in accordance with the new insolvency law in record time while keeping operations running. But turnover only amounted to €335 m in 2004, the year of the company’s anniversary.

2004 – today[edit]

A rechargeable pen of The Hobbit: An Unexpected Journey by Herlitz.

Effective as of 4 October 2005, Stationery Products S.à.r.l. headquartered in Luxembourg, acquired 64,7% of Herlitz AG's capital stock. Stationery Products indirectly belongs to Advent International Corp. (Advent), an internationally active private equity company headquartered in Boston USA. The Herlitz family holds approx. 15% of the shares, the rest is in scattered holdings. In November 2009, Stationery Products sold all of the shares to Pelikan Holding in Malaysia.[3]

Jan von Schuckmann is chairman of the board of Herlitz since 2007. This makes him the fourth head of the company in seven years.

Herlitz today[edit]

The current production facilities are located in the town of Falkensee near Berlin, and in Poland, Romania and Great Britain. Herlitz’s logistics supply approx. 8,000 distribution centres in Germany directly. Another 3,000 customers throughout Europe are served by Herlitz. The share of exports amounted to 42% in 2011. 1,335 employees work for the Herlitz corporation, 1,100 of which are in Germany.

Herlitz carries a product line of around 15,000 office supplies and stationery items.


In 1990, Herlitz was awarded with the German Prize for Logistics at the German Logistics Conference, thus recognising the long-time merits of Klaus Albig. The integrated environmental initiatives and improvements at the company were awarded with several national environmental prizes in the early 90s.


  1. ^ IHK Berlin about Herlitz
  2. ^ manager magazin 3/1995, pages 169 – 170
  3. ^ "News about Herlitz". 2009. Retrieved 8 December 2013.

External links[edit]