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Rare Beauty

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Rare Beauty LLC
Rare Beauty
Company typePrivate
IndustryCosmetics
FoundedFebruary 22, 2019; 5 years ago (2019-02-22)
FounderSelena Marie Gomez
Headquarters222 N Pacific Coast Hwy,
El Segundo
,
California, United States
Area served
Worldwide
Key people
  • Selena Gomez (Founder, Chairwoman, Owner)
  • Scott Friedman (CEO)
  • Josh Gurrie (Creative Director)
ProductsCosmetics
OwnerSelena Gomez
Websiterarebeauty.com

Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.[1][2]

Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America.[3] Since then, it has been made available to countries in Europe, Asia, and the Middle East. A percentage of all sales are donated to the Rare Beauty Impact Fund, which is a part of their "commitment to give people access to the resources they need to support their mental health."[4]

History

Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez.[5] On February 4, 2020, she formally announced her company on social media.[6] In its accompanying video, Gomez revealed that she's been working on the cosmetics line for the last two years, and that she "found the right partners and the right team — we now have 28 amazing people that are working for the brand." On the new venture, Gomez explained that Rare Beauty would encompass an entire lifestyle, and that it "isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.”[7] In an interview with Allure, Gomez stated that "beauty doesn’t have to be defined by a like or a comment, or your body. We were always under the notion that this was going to be also about mental health and creating a safe place for people to connect."[8] She also emphasized that her "main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today", motivated by the "pressure on us to be “perfect”.[9]

In August 2020, Gomez revealed on Instagram that Rare Beauty would be launching on September 3 on its official website and in Sephora stores across North America.[10][11] Its original included 48 shades of foundation, matte lip creams, eyebrow definers, liquid blush, and lip balms.[12] The cruelty-free and vegan products were packaged with recyclable materials certified by the Forest Stewardship Council (FSC),[13] and was printed with water-based ink.[14] As the company grew, Rare Beauty expanded its markets to the Middle East, Europe, and Southeast Asia.[15][16] In February 2022, the company launched in the United Kingdom exclusively through Space.NK.[17][18][19] Going viral on TikTok, the Rare Beauty blush has made a significant impact on the brands imaging, some even say the product is "too pigmented."[20]

As apart of her commitment to mental health awareness and education, Gomez created the Rare Impact Fund to help "young people gain access to mental health resources", and is committed to raise US$100 million over the next ten years.[21] To achieve that goal, a percentage of all Rare Beauty sales, along with "philanthropic foundations, corporate partners, and individuals in our community" will be donated towards the fund.[22] In its first year, the non-profit affiliate provided $1.2 million in grants to eight mental health and education-focused organizations, including the Yale Center for Emotional Intelligence and Didi Hirsch Mental Health Services.[23] For Mental Health Awareness Month, Rare Beauty launched its first GoFundMe campaign and pledged to match $200,000 of donations. The company also launched an education and advocacy initiative called Mental Health 101, which is "dedicated to supporting mental health education and encouraging financial support for more mental health services in educational services."[24][25]

Inclusivity

Rare Beauty aims to be inclusive[26] by offering a diverse range of 48 foundation and concealer shades.[27] The packaging is also made to be easy to use by people with disabilities with a sphere shape at the top of the applicators which prove to be disability-friendly.[28][29]

Awards and nominations

Award Year [a] Recipient(s) and nominee(s) Category Result Ref.
Allure Best of Beauty Awards 2021 Rare Beauty by Selena Gomez Best Cream Blush Won [30]
2022 Best Blush (Liquid) Won [31]
Allure Readers' Choice Awards 2021 Best New Brand Won [32]
2022 Best Blush Won [33]
Best Mascara Won
2023 Best Blush Won [34]
Best Highlighter Won
Best Mascara Nominated [35]
CEW Beauty Creators Awards 2021 Face Product Nominated [36]
Cosmopolitan Holy Grail Beauty Awards 2021 Best Blush Won [37]
2022 Best Liquid Lipstick Won [38]
2023 Best Highlighter Won [39]
Cosmopolitan Readers’ Choice Beauty Awards 2022 Best Highlighter Won [40]
Best Mascara Nominated [41]
Best Blush Nominated
Best Lip Balm Nominated
2023 Best Celebrity Brand Pending [42]
Best Setting Powder Pending
Best Bronzer Pending
Best Blush Pending
Best Highlighter Pending
Cosmopolitan UK Beauty Awards 2022 Best Bronzer[b] Won [43]
Best Lip Liner[c] Won [44]
Elle Beauty Awards 2023 Best Foundation and Blush[d] Pending [45]
The Highlighter[e] Won [46]
Glamour Beauty Awards 2021 Best Makeup Products of the Year[f] Won [47]
2022 Best Lipstick[g] Won [48]
Best Powder Won [49]
Best Breakthrough[h] Won [50]
Harper's Bazaar Awards 2022 Best Blush[i] Won [51]
Best Fake Flush[j] Won [52]
Best Blush - Cream[k] Won [53]
InStyle Beauty Awards 2021 Best Concealer[g] Nominated [54]
Favorite Celebrity Brand[g] Nominated
PETA's Libby Awards 2020 Heroes — Favorite Vegan Makeup Line Won [55]
2022 Lifestyle — Favorite New Vegan Beauty Product Nominated [56]
Real Simple Smart Beauty 2021 Best Beauty Products Won [57]
Shop Today Beauty Awards[l] 2023 Best Cream Lipstick Won [59]
Best Curling Mascara Won [60]
The Beauty Awards (Canada)[m] 2022 Makeup — Best Highlighter Won [62]
The Sunday Times' Style Beauty Awards 2022 Best Celebrity Brand Nominated [63]
2023 Nominated [64]
Best Complexion Make-up Runner-up [65]
Vogue Beauty Awards 2023 Celebrity or Influencer Beauty Mogul Won [66]
Webby Awards 2021 Rare Beauty by Selena Gomez — Makeup Made to Feel Good In Fashion & Beauty — Social[n] Won [67]
2022 Rare Beauty by Selena Gomez Fashion & Beauty — General Social[n] Won [68]
2023 Community Engagement — Features (Social) Nominated [69]
Fashion & Beauty — General Social (Social) Won [70]
Won[n] [71]
WWD Beauty Inc Awards 2020 Startup of the Year Won [72]

Rare Impact by Rare Beauty Awards

Award Year Recipient(s) and nominee(s) Category Result Ref.
Halo Awards[o] 2022 Rare Impact – Mental Health 101 – Rare Beauty Best Health Initiative (Physical or Mental Health) Nominated [74]
Shorty Awards[p] 2022 Your Words Matter from Rare Impact by Rare Beauty Best in Mental Health Nominated [75]
Rare Impact by Rare Beauty - Mental Health Awareness Month 2022 Best in Corporate Social Responsibility Nominated

Other accolades

Listicles

Name of publisher, name of listicle, year(s) listed, and placement result
Publisher Listicle Year(s) Result Ref.
Glamour 31 Best Female-owned Beauty Brands 2023 Placed [76]

Notes

  1. ^ Indicates the year of ceremony. Each year is linked to the article about the awards held that year, wherever possible.
  2. ^ Cosmopolitan Summer Beauty Award
  3. ^ Cosmopolitan Winter Beauty Award
  4. ^ Elle Italia Beauty Awards
  5. ^ Elle UK's Future of Beauty Awards
  6. ^ Glamour Russia Best of Beauty Award
  7. ^ a b c Readers' Choice Award
  8. ^ Glamour Beauty Power List Award
  9. ^ Harper's Bazaar Malaysia Beauty Award
  10. ^ Harper's Bazaar Skincare Award
  11. ^ Bazaar Beauty Award (Singapore)
  12. ^ "NBCUniversal News Group has launched its first ever Shop TODAY Beauty Awards".[58]
  13. ^ The Beauty Awards are "a collaboration between three iconic Canadian magazine brands", Fashion, Chatelaine and Châtelaine, to honor the best beauty product.[61]
  14. ^ a b c People's Voice winner
  15. ^ The Halo Awards honor the best corporate social impact initiatives.[73]
  16. ^ Shorty Impact Awards

References

  1. ^ Aziz, Afdhel. "Rare Beauty Launches Mental Health 101 Campaign To Help Gen-Z Get Access To Health For All". Forbes. Retrieved December 28, 2022.
  2. ^ "With Rare Beauty, Selena Gomez Is Making a Real Difference". Well+Good. April 23, 2022. Retrieved December 28, 2022.
  3. ^ Robin, Maci (February 5, 2020). "Selena Gomez Is Launching a Makeup Brand at Sephora This Summer". Allure. Retrieved December 28, 2022.
  4. ^ "Rare Impact Fund". Rare Beauty. Retrieved December 28, 2022.
  5. ^ "RARE BEAUTY, LLC :: California (US)". OpenCorporates. Retrieved December 28, 2022.
  6. ^ "Selena Gomez announces 'Rare Beauty' collection for summer 2020". Good Morning America. Retrieved December 28, 2022.
  7. ^ Decker, Megan (February 4, 2020). "Selena Gomez Is Launching Her Own Beauty Brand At Sephora". Refinery29. Retrieved December 28, 2022.
  8. ^ Chia, Jessica. "Selena Gomez's Rare Beauty Line Is Coming Soon, and We Got to Try It Early". Allure.com. Allure. Retrieved December 17, 2022.
  9. ^ Tan, Amelia. "Selena Gomez on Rare Beauty, and How She Challenges the 'Beauty Myth' With Her Makeup Line". Nylon. Nylon. Retrieved December 17, 2022.
  10. ^ Cacciatore, Bella. "Rare Beauty: Selena Gomez's Beauty Line Is Finally Here". Glamour.com. Glamour. Retrieved December 17, 2022.
  11. ^ Robin, Marci. "Selena Gomez Finally Announced the Launch Date for Rare Beauty". Allure.com. Allure. Retrieved December 17, 2022.
  12. ^ "Selena Gomez's Rare Beauty Will Launch With 48 Shades". Teen Vogue. April 16, 2020. Retrieved December 28, 2022.
  13. ^ "The Rare Beauty Empire: Here's How Selena Gomez Built Her Beauty Brand". TheRichest. Retrieved May 18, 2023.
  14. ^ "Environmental Impact". RareBeauty.com. Rare Beauty. Retrieved December 17, 2022.
  15. ^ "Insider Roundup: Selena Gomez's Rare Beauty To Arrive In Asia & More". TheBeauLife. Retrieved December 28, 2022.
  16. ^ "Selena Gomez's Rare Beauty is Launching in the Middle East". Vogue Arabia. May 24, 2021. Retrieved December 28, 2022.
  17. ^ Lindsay, Grace. "Selena Gomez just launched Rare Beauty in the UK (and we want it all)". MarieClaire.com. Marie Claire. Retrieved December 17, 2022.
  18. ^ Chitrakorn, Kati (April 20, 2022). "Why Space NK is powering pop-ups for emerging beauty brands". Vogue Business. Retrieved December 28, 2022.
  19. ^ "Selena Gomez's Rare Beauty makes its UK debut". Cosmetics Business. Retrieved May 18, 2023.
  20. ^ https://www.cosmopolitan.com/style-beauty/beauty/a39574408/rare-beauty-liquid-blush-review/. {{cite web}}: Missing or empty |title= (help)
  21. ^ Gold, Jessica. "Selena Gomez's Rare Beauty Pledges To Raise $100 Million For Mental Health". Forbes. Retrieved December 28, 2022.
  22. ^ "Selena Gomez's Rare Beauty to Raise $100 Million for Mental Health Initiatives". Harper's BAZAAR. July 23, 2020. Retrieved December 28, 2022.
  23. ^ Stables, Paige. "Selena Gomez Has Rewritten the Script for Beauty Start-Ups". Allure.com. Allure. Retrieved December 17, 2022.
  24. ^ Aziz, Afdhel. "Rare Beauty Launches Mental Health 101 Campaign To Help Gen-Z Get Access To Health For All". Forbes.com. Forbes. Retrieved December 17, 2022.
  25. ^ "Selena Gomez Launches 'Your Words Matter' Mental Health Campaign With Rare Beauty". finance.yahoo.com. Retrieved December 28, 2022.
  26. ^ "Diversity in the Workplace: Google, Microsoft, and Rare Beauty – Let's Go!". sites.psu.edu. Retrieved March 23, 2023.
  27. ^ "Le Fond de teint Liquid Touch Rare Beauty". Marie Claire. Retrieved May 18, 2023.
  28. ^ Quezada, Chelsea (March 9, 2023). "We're Just Finding Out About This Rare Beauty Inclusive Packaging Feature". we are Mitú. 100% American & Latino. Retrieved March 23, 2023.
  29. ^ Muhammad, Latifah (March 1, 2023). "Selena Gomez Shares Spring Makeup Tutorial Using Her 'Favorite' Rare Beauty Products: Watch". Billboard. Retrieved March 26, 2023.
  30. ^ "The Best Base Makeup of 2021". Allure. Archived from the original on October 6, 2021. Retrieved February 1, 2022.
  31. ^ "Best of Beauty 2022: Base Makeup". Allure. September 13, 2022. Archived from the original on September 15, 2022. Retrieved September 24, 2022.
  32. ^ "These Are the Winners of Our Allure Readers' Choice Awards for 2021". Allure. Archived from the original on December 11, 2021. Retrieved February 1, 2022.
  33. ^ "The Winners of the Allure Readers' Choice Awards 2022". Allure. September 13, 2022. Archived from the original on July 27, 2022. Retrieved September 24, 2022.
  34. ^ Robin, Marci (May 3, 2023). "14 Readers' Choice Award Makeup Winners You Need to Know in 2023". Allure. Retrieved May 4, 2023.
  35. ^ @rarebeauty (February 1, 2023). "Besties... our Soft Pinch Liquid Blush, Perfect Strokes Universal Volumizing Mascara, and Positive Light Liquid Luminizer have all been nominated @Alluremagazine's Readers' Choice Awards!" (Tweet). Retrieved May 4, 2023 – via Twitter.
    "The 2023 Readers' Choice Awards Poll Is Here". Allure. January 31, 2020. Retrieved February 1, 2023.
  36. ^ Burns, Emily (July 16, 2021). "Brooke Shields, CEW Announce Beauty Creator Awards Finalists". Women's Wear Daily. Retrieved November 26, 2022.
  37. ^ Balsamo, Lauren (May 10, 2021). "Cosmopolitan's 2021 Holy Grail Beauty Awards". Cosmopolitan. Retrieved November 26, 2022.
  38. ^ Balsamo, Lauren; Metzger, Chloe; Wilson, Julee; Roberts, Sami (May 11, 2022). "Cosmopolitan's 2022 Holy Grail Beauty Awards". Cosmopolitan. Archived from the original on June 1, 2022. Retrieved March 15, 2023.
  39. ^ Balsamo, Lauren (May 1, 2023). "Cosmopolitan's 2023 Holy Grail Beauty Awards". Cosmopolitan. Archived from the original on May 1, 2023. Retrieved May 1, 2023.
  40. ^ Balsamo, Lauren (August 24, 2022). "The 2022 Cosmopolitan Readers' Choice Beauty Awards". Cosmopolitan. Retrieved November 10, 2022.
  41. ^ @rarebeauty (June 7, 2022). "Guess what?! Perfect Strokes Universal Volumizing Mascara, Stay Vulnerable Melting Blush, Stay Vulnerable Glossy Lip Balm, AND Positive Light Liquid Luminizer has been nominated for @Cosmopolitan's Reader's Choice Awards" (Tweet). Retrieved November 25, 2022 – via Twitter.
    @rarebeauty (February 1, 2023). "Besties... our Soft Pinch Liquid Blush, Perfect Strokes Universal Volumizing Mascara, and Positive Light Liquid Luminizer have all been nominated Allure magazine's Readers' Choice Awards!" (Tweet). Retrieved May 4, 2023 – via Twitter.
  42. ^ Balsamo, Lauren (April 20, 2023). "It's Time to Vote for the 2023 Cosmopolitan Readers' Choice Beauty Awards 2023". Cosmopolitan. Retrieved May 1, 2023.
    "Nominees List: Cosmo Readers' Choice Beauty Awards" (PDF). Cosmopolitan. Retrieved May 27, 2023.
  43. ^ "The 2022 Cosmopolitan Summer Beauty Awards". Cosmopolitan. June 1, 2022. Retrieved November 25, 2022.
  44. ^ "The 2022 Cosmopolitan Winter Beauty Awards". Cosmopolitan. November 23, 2022. Retrieved November 26, 2022.
  45. ^ "Elle Beauty Awards 2023/ Categoria Fondotinta e Blush". Elle Italia. March 30, 2023. Retrieved April 12, 2023.
  46. ^ "ELLE UK's 2023 Future Of Beauty Awards". Elle UK. May 4, 2023. Retrieved May 5, 2023.
  47. ^ "33 лучших средства года для макияжа по версии Glamour" [Glamour's 33 Best Makeup Products of the Year]. Glamour (in Russian). September 21, 2022. Retrieved November 27, 2022.
  48. ^ "The Glamour Beauty Awards Readers' Choice Winners". Glamour. March 29, 2022. Retrieved March 29, 2022.
  49. ^ "The Best Makeup Products of 2022". Glamour. March 29, 2022. Retrieved March 29, 2022.
  50. ^ "GLAMOUR Beauty Power List Awards 2022". Glamour. Archived from the original on October 12, 2019. Retrieved November 26, 2022. {{cite magazine}}: |archive-date= / |archive-url= timestamp mismatch; October 12, 2022 suggested (help)
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  52. ^ "The Best Skincare Products of the Year". Harper's Bazaar. Retrieved November 10, 2022.
  53. ^ "BAZAAR Beauty Awards 2022: The Best Face Makeup For A Flawless Base". Harper's Bazaar. December 13, 2022. Retrieved December 15, 2022.
  54. ^ "Vote For Your Favorite Beauty Products in InStyle's 2021 Readers' Choice Awards". InStyle. Archived from the original on July 10, 2021. Retrieved November 10, 2022.
  55. ^ Mamo, Heran (December 16, 2020). "Selena Gomez, Lizzo & More Get Love From PETA Libby Awards for Animal-Rights Efforts". Billboard. Retrieved December 17, 2020.
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  61. ^ "2FASHION Magazine, Chatelaine & Châtelaine join forces again for The Beauty Awards 2023". St. Joseph Communications. October 17, 2022. Retrieved November 26, 2022.
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  63. ^ "Style Beauty Awards 2022". The Times. Archived from the original on April 26, 2022. Retrieved November 27, 2022.
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  66. ^ "Meet The Winners Of The Vogue Beauty Awards 2023". British Vogue. April 20, 2023. Retrieved April 21, 2023.
  67. ^ "Makeup Made To Feel Good In". Webby Awards. Retrieved May 18, 2021.
  68. ^ "Rare Beauty by Selena Gomez". Webby Awards. Retrieved April 26, 2022.
  69. ^ Spangler, Todd (April 4, 2023). "Variety Lands Four 2023 Webby Awards Nominations". Variety. Retrieved April 4, 2023.
  70. ^ Grein, Paul (April 25, 2023). "SZA, Rihanna, BLACKPINK & More Win at 2023 Webby Awards". Billboard. Retrieved April 25, 2023.
    "27th Annual Webby Award Winners Announced". Webby Awards. Retrieved April 25, 2023.
  71. ^ "Rare Beauty by Selena Gomez". Webby Awards. Retrieved April 27, 2023.
  72. ^ Manso, James (December 10, 2020). "Selena Gomez Wins Startup of the Year at Beauty Inc Awards". Women's Wear Daily. Retrieved December 11, 2020.
  73. ^ "2022 Halo Awards Honor Top Corporate Social Impact Initiatives". CSRWire. Retrieved August 19, 2022.
  74. ^ "Corporate Social Impact Winners Will Be Revealed At The 2022 Engage For Good Conference". engageforgood.com. Retrieved February 17, 2022.
  75. ^ "7th Annual Shorty Impact Awards Finalists". Shorty Awards. Retrieved October 29, 2022.
  76. ^ "31 best female-owned beauty brands to champion this International Women's Day (and every damn day)". Glamour. March 8, 2023. Retrieved March 15, 2023.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Rare_Beauty&oldid=1159399712"