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Real Simple
Logo of Real Simple magazine since first publication
EditorKristin van Ogtrop
CategoriesWomen's lifestyle
FrequencyMonthly
PublisherTime Inc.
Total circulation
(2011)		2,011,092[1]
First issueApril 2000 (2000-April)
CountryUnited States
Based inNew York City
LanguageEnglish
Websitewww.realsimple.com
ISSN1528-1701
Cover of Real Simple magazine February 2006.

Real Simple is a monthly women's interest magazine launched by Time Inc. in 2000.[2] The magazine features articles and information related to homekeeping, childcare, cooking and emotional wellbeing. The magazine is distinguished by its clean, uncluttered style of layout and photos. Out of the 7.6 million readers, 90% are women.[3] The current editor is Kristin van Ogtrop. The headquarters is in New York City.[4]

Real Simple made its television debut in 2006, with a half-hour segment airing on the Public Broadcasting Service (PBS). It also launched a show on TLC entitled Real Simple Real Life in 2008.

Real Simple in other media

Applications

In December 2010, Real Simple launched its first application on the iTunes store sponsored by Sara Lee's Hillshire Farms. "No Time to Cook?", targeted iPhone, Android and iPad users, it features over 850 step-by-step recipes.[5]

In 2010, another app titled Real Simple To-Do Lists was added to Real Simple's array of apps. To-Do Lists helps users organize their lives into lists.[6]

Additionally, in Mother's Day 2012, Real Simple created a Gift Guide app available on the Apple App Store that had a selection of items for people to buy. Users also had the option to donate to the launch partner, March of Dimes.[7]

Editor

  • Kristin van Ogtrop

Directors

  • Heather Muir - Beauty Director
  • Victoria Sanchez-Lincoln - Fashion Director
  • Sarah Copeland - Food Director
  • Betsy Goldberg - Home Director

References

  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. Retrieved December 1, 2011.
  2. ^ "The 20 Best Magazines of the Decade (2000-2009)". Paste Magazine. 26 November 2009. Retrieved 10 August 2015.
  3. ^ "Real Simple Media Kit" (PDF).
  4. ^ "Real Simple". TimeInc. Retrieved 6 February 2016.
  5. ^ Sara Lee’s Hillshire Farms opts for in-app sponsorship to push smoked sausage, December 23, 2010.
  6. ^ Keeping It Real Simple on the iPhone , April 13, 2010.
  7. ^ Real Simple steps up mcommerce initiatives with shoppable Mother’s Day app , April 23, 2012.

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