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Shay Carl

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Shay Carl
Shay Carl at VidCon
Shay Carl at VidCon 2012
Born
Shay Carl Butler

(1980-03-05) March 5, 1980 (age 44)
Logan, Utah, USA
Occupation(s)Vlogger, Entrepreneur (Co-Founder of Maker Studios)
Years activeApril 2007 – present
OrganizationMaker Studios
Spouse(s)Colette Butler ("Katilette"; 2003 – present)[1]
ChildrenGavin Butler ("Sontard")
Avia Butler ("Princesstard")
Emmi Butler ("Babytard")
Brock Butler ("Rocktard")
Websiteshaycarl.com

Shay Carl Butler (born March 5, 1980),[2] known professionally as Shay Carl, is an American vlogger and YouTube personality. Butler has five YouTube channels, two of which ("shaycarl"[3] and "SHAYTARDS"[4]) have over one million subscribers. Butler and ApprenticeA are currently developing a documentary called "Vlogumentary" on a $200,000+ budget that was funded with an Indiegogo campaign.[5] Forbes called Butler one of the "most successful video entrepreneurs on YouTube"[2] and in 2011 The New York Times featured Butler's production company Maker Studios.[6]

Butler frequently hosts and spices up events, for example at the pre-show of the American Music Awards of 2012,[7][8] and during the largest bowl of pasta event at Buca di Beppo.[9]

Early life

Butler was born on 5 March 1980 in Logan, Utah to Carl and Laurie Butler.[2] At the age of four, the family moved to Phoenix, Arizona where his father attended school for electrical engineering. After his father graduated, the family moved to Pocatello, Idaho. After graduating from high school, Butler went on a full-time, two year mission to Barbados, Trinidad and Guyana.[2] He briefly attended Idaho State University, but quit college to start working on his own.[10] Prior to his activities on YouTube, Butler installed granite countertops for a living.[11] He also worked as a radio DJ for Z103.[12]

YouTube popularity

Butler became more popular on YouTube after Philip DeFranco had watched one of his videos and gave him a shout-out. The shout-out resulted in a rise of Butler's subscribers and also in a friendship between him and DeFranco. By working with other YouTubers at The Station, Butler more than quadrupled his subscription base.[13] Butler later joined the YouTube Partner Program and co-founded Maker Studios.[6] In November 2009, he collaborated with Midi Mafia to create a flash mob at Planet Hollywood in Las Vegas.[14] In 2009, Butler's "SHAYTARDS" channel won "Best YouTube Channel or Personality" at Mashable's 3rd annual Open Web Awards.[15] In 2013, the same channel was one of the nominees in the "Best Non-Fiction or Reality Series" category of the 3rd Streamy Awards.[16] In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a Water.org project.[17][18][19] Butler sometimes creates sponsored videos, in which he promotes brands or companies in exchange for financial benefits.[20] Examples of such so-called "brand deals" he has made are with General Electric,[21] Foot Locker,[20] Kia[22] and Skype.[23]

Personal life

Butler lost 110 pounds (50 kg) in the space of a year and subsequently ran three marathons, one of which he ran with motivational speaker Dave Ramsey, whom he is good friends with.[24] Butler documented his weight loss journey on his "ShayLoss" channel. Butler is married to Colette ("Katilette")[1] and has four children with a fifth, a boy, due October 22nd. His family is known as the "ShayTards" and as "YouTube's first family".[25] Shay is one of four children and his siblings Casey, Carlie and Logan are all active in the YouTube community. In a March 2012 episode of Anderson Live, Butler stated his youngest child Brock is "like the real-world Truman baby" because Brock has been recorded since minutes after his birth.[26] His daughter Emmi ("Babytard") was featured on the front cover of James Blunt's album Some Kind of Trouble.[27] In February 2013, Butler rope swing jumped off a canyon cliff, a stunt described by Will Goodman of CBS News as "extreme and slightly insane".[28]

YouTube channels

Butler has five YouTube channels. His "shaycarl" and "SHAYTARDS" channels have over one million subscribers. For his "shaycarl" channel, Butler frequently works with celebrities, for example with retired basketball player Charles Barkley[29] and with retired mixed martial artist Bas Rutten.[30] As of 7 August 2013, the statistics for his channels are as follows.

Channel name Subscribers Total video views
shaycarl[3] 1,011,231 125,733,848
SHAYTARDS[4] 1,404,750 639,400,480
ShayLoss[31] 309,572 16,201,557
iphoneTARD[32] 180,250 10,356,140
WhenTheKidsGoToSleep[33] 121,667 7,248,236
Award Category Channel Outcome
3rd Open Web Awards (Mashable Awards; 2009) Best YouTube Channel or Personality SHAYTARDS Won[15]
3rd Streamy Awards (2013) Best Non-Fiction or Reality Series SHAYTARDS Nominated[16]

Filmography

Year Title Role Notes
2009 The Station Rany / Shay (web series; 5 episodes)
2010 The Annoying Orange Cabbage (TV series; 1 episode)
2011 No Ordinary Family Security Guard (TV series; 1 episode)
2012–2013 MyMusic Hipster Metal (web series; 3 episodes)

Butler has also done voice acting work for Cartoonium's Shay Beard cartoon series, which features Butler as a viking.[34] He also starred alongside Steven Tyler, Jane Lynch, Kiss and others in a public service announcement of the Adopt the Arts Foundation.[35]

References

  1. ^ a b Petersen, Sarah (11 March 2013). "2 Mormon moms in international video blog competition". Deseret News. Retrieved 22 July 2013.
  2. ^ a b c d e Humphrey, Michael (31 May 2011). "ShayCarl's Epic Journey To YouTube Stardom". Forbes. Retrieved 19 July 2013.
  3. ^ a b "shaycarl". YouTube. Retrieved 7 August 2013.
  4. ^ a b "SHAYTARDS". YouTube. Retrieved 7 August 2013.
  5. ^ "'I'm Vlogging Here' YouTube Documentary". Indiegogo. Retrieved 19 July 2013.
  6. ^ a b Miller, Claire Cain (10 April 2011). "Actors in Smaller Studios, Making Pictures for the Smaller Screen". The New York Times. Retrieved 19 July 2013.
  7. ^ "Live Red Carpet Pre-Show Announced for "The 40Th Anniversary American Music Awards®"". PR Newswire. 13 November 2012. Retrieved 20 July 2013.
  8. ^ Chao, Jenny (14 November 2012). "American Music Awards 2012: Nominees". Neon Tommy. Retrieved 20 July 2013.
  9. ^ "Now THAT'S a whopper! Record breaking cheeseburger that is 10ft wide and weighs a TON". Mail Online. 4 September 2012. Retrieved 20 July 2013.
  10. ^ Van, Alan (15 May 2012). "Shay Carl Interview". NMR. Retrieved 19 July 2013.
  11. ^ Lazar, Shira (host); Carl, Shay (30 December 2010). "Shay Carl Exclusive Interview". The Partners Project. Season 1. Episode 3. Event occurs at 1:01. Shay Carl Exclusive Interview. I was working as a granite laborer. I manufactured, installed the polished granite countertops. {{cite episode}}: |access-date= requires |url= (help); External link in |transcripturl= (help); Unknown parameter |transcripturl= ignored (|transcript-url= suggested) (help)
  12. ^ "Welcome to Z103 -Idaho's Hit Music". Z103. Archived from the original on 22 September 2008. Retrieved 19 July 2013.
  13. ^ Nalty, Kevin (21 September 2010). "17". Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. David Meerman Scott (foreword) (1 ed.). John Wiley & Sons. p. 259. ISBN 9780470598887. {{cite book}}: |access-date= requires |url= (help)
  14. ^ "The Day The Mob Saved Vegas". VegasTripping. 28 December 2009. Retrieved 21 July 2013.
  15. ^ a b "Winners". Mashable. Archived from the original on 19 December 2009. Retrieved 19 July 2013.
  16. ^ a b "3rd Annual Nominees & Winners". Streamy Awards. Retrieved 21 July 2013.
  17. ^ Kay, Felix (19 February 2013). "Matt Damon Makes "Sacrifice" For a Cause". Young Hollywood. Retrieved 19 July 2013.
  18. ^ Shay, Carl; Damon, Matt (11 February 2013). "Matt Damon's Very 1st Vlog!". YouTube. Retrieved 19 July 2013.
  19. ^ Klima, Jeff (12 February 2013). "Matt Damon, Shay Carl Team Up To Save Water [VIDEO]". NMR. Retrieved 19 July 2013.
  20. ^ a b Slutsky, Irina (13 September 2010). "Meet YouTube's Most In-Demand Brand Stars". Advertising Age. Retrieved 21 July 2013.
  21. ^ Roettgers, Janko (8 June 2011). "ShayCarl, Howcast and GE want you to 'Tag Your Green'". GigaOM. Retrieved 21 July 2013.
  22. ^ Patheiger, Chris (6 October 2010). "Advertisers are leveraging YouTube celebrity. Sellout – or savvy?". The Media Path. Retrieved 21 July 2013.
  23. ^ Carl, Shay (27 June 2013). "Post on verified Shay Carl account". Facebook. Retrieved 21 July 2013.
  24. ^ "Video Interview: Dave Ramsey Talks With YouTube Sensation Shay Carl". The Dave Ramsey Show. 28 September 2012. Retrieved 19 July 2013.
  25. ^ Eördögh, Fruzsina (7 March 2012). "YouTubers didn't appreciate Anderson Cooper's portrayal of the Shaytards". The Daily Dot. Retrieved 20 July 2013.
  26. ^ "Anderson's Easy Money Hour". Anderson Live. Season 1. Episode 111. 5 March 2012. Retrieved 20 July 2013.
  27. ^ Blunt, James (23 April 2011). "Tweet from verified James Blunt account". Twitter. Retrieved 21 July 2013.
  28. ^ Goodman, Will (27 February 2013). "Feel the rush of a rope swing jump off a canyon cliff". CBS News. Retrieved 21 July 2013.
  29. ^ Goldschein, Eric (9 April 2012). "Charles Barkley Appears On Something Called The B.F.B.R.B.S.S.P. Show, Which Is Hilarious". SportsGrid. Retrieved 21 July 2013.
  30. ^ Browning, J. Michael (27 July 2012). "Bas, Bunnies & Shaytards". CouchFighter. Retrieved 21 July 2013.
  31. ^ "ShayLoss". YouTube. Retrieved 7 August 2013.
  32. ^ "iphoneTARD". YouTube. Retrieved 7 August 2013.
  33. ^ "WhenTheKidsGoToSleep". YouTube. Retrieved 7 August 2013.
  34. ^ Gutelle, Sam (18 April 2013). "Maker Studios, ShayCarl Partner With Animation Channel On Cartoonium". Tubefilter. Retrieved 21 July 2013.
  35. ^ "California Arts Advocacy Group Releases "Save the Arts" PSA". UC Santa Barbara. Retrieved 21 July 2013.

See also

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