Sony Spin

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Sony Spin
Sony Spin.svg
Sony Spin logo
Launched May 1, 2011
Closed June 30, 2014
Owned by Sony Pictures Television
Picture format 480i (SDTV)
Slogan Brazil: Tá ligado? ("Are you on?")
Country Brazil(Independent Feed)[1]
Language Spanish, Portuguese
Broadcast area Latin America
Formerly called Locomotion (1996-2005)
Animax (2005-2011)
Replaced by Lifetime
Sister channel(s) Sony Entertainment Television, AXN, AXN Spin (Polish version)

Sony Spin was a Latin American cable television channel, launched on May 1, 2011, replacing the local version of Animax.


Sony Spin began as Locomotion on November 1, 1996.

As Locomotion[edit]

The network, whose corporate offices were based in Miami, Florida (though the network was not available in the United States aside from a few cable systems in southern Florida) was a joint venture between the US-based Hearst Corporation[2] (50%) and Claxson Interactive Group, Inc. (a subsidiary of the Venezuelan-based Cisneros Group) (50%).[3] In May 2002, Cisneros Group sold its shares in the network to Canadian-based Corus Entertainment.

It was also broadcast in Portugal through Cabovisão and TVCabo (now ZON Multimédia) and Spain (by defunct satellite TV operator Vía Digital) until 2003 due to administrative reasons with the TV operator.

Initially, Locomotion was a channel dedicated to classic animation for all ages, airing titles from King Features (which was Hearst's animation division) like Phantom 2040, Popeye, and The Legend of Prince Valiant, and shows like Visionaries: Knights of the Magical Light, G.I. Joe, He-Man, Teenage Mutant Ninja Turtles, Galaxy Rangers, Lupin III, Dr. Katz.

However, the channel did not want to face competition against the already-established Nickelodeon and Cartoon Network, so the channel began removing the children's animation in favor for alternative animation, adult series, and anime by 1998, and by 2000, they began airing more alternative and adult-oriented animation from the US, the United Kingdom, and Latin America, as well as anime series.[4][5] As the network grew, most of their programming consisted of Japanese animation titles from the likes of ADV Films, Bandai Entertainment, & Geneon and others as well as adult shows like South Park, The Critic, Crapston Villas and Duckman.

Locomotion was also dedicated to showing works of experimental animation from all over the world throughout the day on-air and online. They aired experimental programming featuring video jockeys, artists who worked with video as a medium.

In January 2005, Sony Pictures Television Latin America acquired Locomotion from Corus Entertainment and Hearst Corporation. By July 31, 2005, all the non-anime programming were dropped, and Locomotion was turned into an 24-hour anime channel in Latin America, called Animax.

As Animax[edit]

Animax, being Sony's first attempt to offer a 24-hour anime channel in Latin America, was primarily planned to broadcast the series in two formats: series containing 25 episodes or more (the majority, not all of them) would be aired at weekdays, whereas the series with less than 25 episodes would be shown only on certain days of the week, much like it is done in Japan. It was usual on one day to see a premiere episode of a series and as minimal two more as encores. Also, after every series, the channel aired a section called Animedia, which showed musical video clips of Japanese artists, extra information about anime and other themes, summaries of events dedicated to anime, and presentations about future series for the channel. As of January 2007, the channel aired a segment called Animax Nius (Nius = News), a teaser that featured news related to anime and other topics.

Sony Spin[edit]

As of 2011, anime was relegated to late nights, as Western programming took over most of Animax's airtime. On May 1, 2011, Animax was renamed as Sony Spin and changed most of its programming, even removing its anime programming at late nights.

On July 1, 2014, Sony Spin was removed from cable and satellite operators and replaced with a local version of Lifetime-a subsidiary of Disney-ABC Television Group/Hearst Corporation's A+E Networks targeted at female groups, not only ending both the legacy of Locomotion, Animax Latin America and Sony Spin and the heritage of the Locomotion, Animax Latin America and Sony Spin names but also starting the legacy of Lifetime Latin America for good.[6]


Past programming, as Sony Spin:

Past programming, as Animax:

Translation and dubbing teams[edit]

Several dubbing studios have participated in the translation of the aforementioned series for their premiere on Animax, and are located in key countries like Mexico, Brazil, Argentina and Venezuela. After Animax's arrival in 2005, numerous series have been translated and dubbed into Spanish and Portuguese languages, including Blood+, The Twelve Kingdoms, Steel Angel Kurumi, Noir, Wolf's Rain, Martian Successor Nadesico, Galaxy Angel and others.


See also[edit]

External links[edit]

Sony Spin official website