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T4 (Channel 4)

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T4
Presented byWill Best
Matt Edmondson
Nick Grimshaw
Jameela Jamil
Georgie Okell
Country of originUnited Kingdom
Production
Production locationsChannel 4 Headquarters (1998–2006)
Riverside Studios (2006–09)
Princess Productions Studios (2009–12)
Running time350 minutes (T4 Saturday)
480 minutes (T4 Sunday)
Production companiesChannel Four Television Corporation
At It Productions
Eyeworks
Princess Productions
Original release
NetworkChannel 4
E4 (2001, 2012)
Release25 October 1998 (1998-10-25) –
29 December 2012 (2012-12-29)

T4 was a scheduling slot on Channel 4 (T4 Saturday usually 9 am until 2 pm) and E4 (T4 Sunday usually 9 am until 5 pm). It also aired on weekdays in the school holidays. The slot had a separate station identification on screen graphic from Channel 4 and E4. The logo of T4 is noticeably the top right segment of the standard Channel 4 logo. Channel 4 originally produced the strand in-house until 2002, when production was passed onto independent companies. The slot was targeted at the 16-34 age group.

Until 25 March 2012, T4 aired on Channel 4 both Saturday and Sunday, however, to make way for the introduction of Sunday Brunch in March 2012, T4 Sunday was moved to run on E4; T4 Saturday remained on Channel 4, and some programmes that previously appeared within the T4 block, such as The Simpsons, remained on Channel 4 on Sunday afternoons.[1][2]

On 12 October 2012, Channel 4 announced that they would be axing T4 at the end of December 2012.[3] The show ended on 29 December 2012.

Early history

Early on in T4's run, programmes aimed at children often aired in addition to the content aimed at older viewers, with shows such as CatDog and 2 Stupid Dogs appearing in the early schedule of the strand. Around 2001, this was dropped and the strand refocused entirely towards the teen/youth market. For the first few months of T4's life, its idents consisted of an animated spaceman like character. In 1999, this character instead appeared on the idents during the early morning pre-school shows, in addition to the weekend children's programmes that fell outside the T4 strand. These idents continued in use until 2004.

T4 on E4, 2001

After E4's launch in 2001, T4 initially also had a slot on the channel. However, this was short lived. They also had an equally short lived Friday evening slot on Channel 4. Following the sale of Quiz Call by Channel 4, it was rumoured that a T4 channel was one of the proposals to fill the vacant slot on Freeview (and subsequently on satellite and cable). However, the plan is also thought to have been rejected by director of television Kevin Lygo, as the slot was filled by Film4 +1 (now replaced, in turn, by Channel 4 +1).

Later years

Initially broadcast only on Sundays, the success of T4 saw the strand subsequently extended to include a Saturday block.

In more recent years, T4 had provided Channel 4 a broadcast window of programmes that are also broadcast in primetime slots on E4, such as The Big Bang Theory. In addition, following Channel 4's acquisition of terrestrial broadcast rights to The Simpsons, the series began to feature regularly within T4. Friends featured regularly within T4 until Channel 4 relinquished the rights to the sitcom in 2011.

Vernon Kay, Dermot O'Leary, Miquita Oliver and Alexa Chung returned for the last show on 29 December 2012 alongside the current presenters; Matt Edmondson, Nick Grimshaw, Jameela Jamil and Georgie Okell.

T4 on the Beach

T4 also staged an annual summer festival, T4 on the Beach, in the resort of Weston-super-Mare (for its first two years in 2003 and 2004, it was held in Great Yarmouth under the name Pop Beach), and previous musical acts that have appeared include McFly, Calvin Harris, Little Boots, and The Zutons. The concert in July 2010 was the sixth year running that the event had taken place in Weston-super-Mare which featured Dizzee Rascal and Florence and the Machine, among others.

T4 Stars of...

Normally bookended at the tail end of the year, T4 ‘Stars Of…’ broadcast live from Earls Court Exhibition Centre. The event was first held in 2009 and since then had become an annual fixture in the T4 events calendar. The Stars Of... title usually preceded the year in which it was being held e.g. Stars of 2010, as it was widely regarded as the replacement show for the now defunct Poll Winners' Party that T4 formerly broadcast alongside defunct pop magazine Smash Hits.

Presenters

Programming

Executive staff

T4's executives were Henrietta Conrad (executive producer) and Sebastian Grant (series producer) for Princess Productions, and Cath Lovesey (series editor) and Sangeeta Bhaskar (Channel 4 executive) for Channel 4.

References

  1. ^ T4 Sundays set to move to E4 Balihar Khalsa, Broadcast Now, 17 February 2012
  2. ^ T4 to move to E4 to make room for Sunday Brunch Anna Howell, iMedia Monkey, 17 February 2012
  3. ^ Channel 4 axes T4 brand Digital Spy, 12 October 2012
  4. ^ a b c d e f g Channel 4 to replace T4 with a new music show NME, 12 October 2012
  5. ^ 95.8 Capital FM announces Dave Berry as new breakfast show host Radio Centre, 1 December 2011
  6. ^ Exclusive Interview With Will Best Female First, 4 July 2012
  7. ^ Mark Boardman Crunch Base
  8. ^ Table Talk: Anthony Crank Dianne Bourne, Manchester Evening News, 12 June 2008
  9. ^ Matt Edmondson named T4 presenter Digital Spy
  10. ^ a b c d e [1]
  11. ^ MC Harvey Spoonfed
  12. ^ "TV Gallery: T4's new presenter, Jameela Jamil" TV Scoop Retrieved on 28 March 2009
  13. ^ Passion for fashion CWB Online, July 2012
  14. ^ When One Door Closes a New Time Slot Opens- C4 Axes T4 In Search Of Something New Contact Music, 13 October 2012
  15. ^ Ben Shephard Prime Performers
  16. ^ Margherita Taylor James Grant
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