Talk:Axios (website)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Move page to Axios (website)[edit]

Can we move the page to Axios (website) and describe the publication, not the company? That is how it is done for every single other news website on Wikipedia. Vox (website) Rare (website) The Federalist (website) Marquis de Faux (talk) 01:59, 11 April 2017 (UTC)

List of Reporters[edit]

How about a section of reporters?

--Wikipietime (talk) 12:09, 27 July 2017 (UTC)

Launched in name only?[edit]

The site's name, based on the Greek word for "worthy", officially launched in 2017.

That's a bit weird, is it not? — MaxEnt 15:25, 19 August 2017 (UTC)

The overview citation from Five Thirty Eight[edit]

I find that the citation is no longer appropriate as the overview article discusses how the use of unnamed sources to make predictions is bad but this is the full context on Axios predictions: "Axios and Politico, two publications targeted at political junkies, in particular often float “scoops” predicting that something will happen that never does. An April piece in Axios quoted “aides and advisers” to Trump who suggested that White House chief of staff Reince Priebus and chief strategist Steve Bannon could soon be pushed out by Trump, with House Majority Leader Kevin McCarthy potentially replacing Priebus." The notable part is that 10 days later after publication of the cited article Priebus left the whitehouse and 30 days after cited article Steven Bannon left as well. I think the citation from FiveThirtyEight puts the credibility of Axios on doubt when, in fact, it uses two examples that reenforce its credibility as a news source. — Preceding unsigned comment added by (talk) 12:55, 31 August 2017 (UTC)

Infobox: website or newspaper[edit]

There's an RfC on whether a news website should use {{Infobox website}} or {{Infobox newspaper}}: Talk:The Times of Israel#RfC on infobox. --Triggerhippie4 (talk) 14:04, 5 January 2018 (UTC)

Expansion of article[edit]


I'm an experienced Wikipedia editor and also a paid consultant to Axios. As such, I had the time to go through the more recent sourcing and do a significant update to the article. I'd like to begin to improve it from "Start Class" as the subject of the article has become increasingly important. See, for example, Steven, Perlberg (25 January 2018). "Be Smart: Mike Allen Wrote The Rules Of Washington And Now Donald Trump's Destroying Them". BuzzFeed. Retrieved 5 February 2018.

The updated draft is in my sandbox, here: User:BC1278/sandbox/axios. I've tried my best to abide by the five pillars, especially with NPOV. I've only included well-sourced information I think will be useful to readers of the encyclopedia. As per WP: COI, I'd request that an independent editor carefully go through the suggested updates and decide whether to include them. I am more than happy to do additional work, as directed.

The changes are in bold. I've also done some re-org of the article, separating out financials and investment info from the main "History" section.

The changes are also pasted below, in bold, although I had to remove the section mark up to keep this all in the same section on this Talk page:

  • Added c/e changes on to User:BC1278/sandbox/axios. The below looks mostly fine, with some minor things I have touched up to remove some WP:PROMO tone. I would assume this is one of the main concerns. Many of the points below seem to be fine and fact-based, with minor editorializing. Any revision could also use additional info on impact(s) / scoops / major stories. Vision and mission are likely overstated here presently in proportion content of the overall article. Shaded0 (talk) 20:01, 6 February 2018 (UTC)
    • Thanks for reviewing. I'm going to add info on major stories/impacts, as you suggested, based mostly on a BuzzFeed story that just ran on Jan. 25. I'll ping when I've completed it and perhaps you might make the Sandbox updates live, as it is discouraged for COI editors to edit stories directly. BC1278 (talk) 20:16, 6 February 2018 (UTC)BC1278


Type of site
News and opinion
Available inEnglish
OwnerAxios Media
Key peopleJim VandeHei (founder and CEO)
Mike Allen (founder and executive editor)
Roy Schwartz (founder and president)
Alexa rankIncrease 5,974 (Global November 2017)[1]
Decrease1,295 (US November 2017)[1]
Current statusActive

Axios (stylized as AXIOS) is an American news and information media company founded in 2016 by Politico co-founder Jim VandeHei, Politico's former Chief White House correspondent Mike Allen, and former Politico Chief Revenue Officer Roy Schwartz.[2] The site's name, based on the term Greek: ἄξιος (áxios), "worthy", debuted in 2017.[3] The company had raised $30 million, as of November, 2017.[4]


The company launched with a mission statement that stated, "Media is broken—and too often a scam." Journalists publish too much “crap,” without enough expertise, and no sustainable business model.[5][6] The founders said they want to present the news without fluff or clickbait.[7]

They initially targeted corporate executives and other professionals with a mix of news about business, politics, technology, healthcare and media.[2] They later added energy and science as verticals.[5] VandeHei said Axios would focus on the “collision between tech and areas such as bureaucracy, health care, energy, and the transportation infrastructure."[3]

At launch, Nicholas Johnston, a former managing editor at Bloomberg LP was named editor in chief.[2]

VandeHei said Axios news articles are characterized by "smart brevity", intended to be brief, specialized, high-quality and easily shareable.[8] Typical articles feature bullet points for easy scanning and are shorter than 300 words.[9]

The content is designed to live on digital platforms, such as Facebook and Snapchat, as well as its own website.[8] Reporters appear on NBC News and MSNBC through a deal with NBC.[2] Content is also distributed via newsletters covering politics, technology, healthcare and other subjects. Among the newsletters is a daily report by Mike Allen, who formerly wrote the Playbook newsletter for Politico.[3]

In January, 2017, the company hired as an executive vice president Evan Ryan, the assistant secretary of state for Educational and Cultural Affairs and a former staffer for Vice President Joe Biden. [7]

In March 2017, the company said it had 60 employees with 40 working in editorial.[5] has six million visitors in September 2017, according to comScore.[4]

As of November, 2017, Axios said it had 200,000 subscribers to 11 newsletters, with an average open rate of 52%.[4] That same month, Axios said it would use a new $20 million investment to expand data analysis, product development, fund audience growth an increase staff to 150, up from 89.[4]

Business Model

Axios has said it will not use banner ads, pop-ups and clickbait headlines, using native advertising instead.[6] Axios' initial native advertisers were JP Morgan & Chase Co., PhRma, Boeing, BP, Bank of America, Koch Industries, S&P Global, United Health Group, Walmart, PepsiCo and Cooley LLP.[10]

The company earned more than $10 million in revenue in its first seven months, primarily with native advertising that appears in between stories.[4] The company has projected half its revenue to come through subscriptions.[3]


In the summer of 2016, Axios secured $10 million in a round of financing led by Lerer Hippeau Ventures. Backers include media-partner NBC News; Emerson Collective, the investment vehicle of Laurene Powell Jobs, the widow of Steve Jobs; Greycroft Partners; and David and Katherine Bradley, owners of Atlantic Media.[11]

In November 2017, Axios said that it had raised an additional $20 million.[4][12] WndrCo, a media-and-technology firm founded by DreamWorks CEO Jeffrey Katzenberg, is a new investor in the round.[13]


  1. ^ a b " Site Info". Alexa Internet. Retrieved November 18, 2017.
  2. ^ a b c d Alpert, Lukas I. (2016-09-06). "Politico Co-Founder Jim VandeHei to Launch News Venture for Professionals". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-11-27.
  3. ^ a b c d Ellison, Sarah (2016-11-30). "Exclusive: Mike Allen and Jim VandeHei Reveal Their Plan for Media Domination". Vanity Fair. Retrieved 2017-09-29.
  4. ^ a b c d e f Mullin, Benjamin (2017-11-17). "Axios Raises $20 Million to Fund Newsroom Expansion". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-11-27.
  5. ^ a b c Fox, Emily Jane. "Exclusive: Axios Has Another Trick Up Its Sleeve". The Hive. Retrieved 2017-11-27.
  6. ^ a b "About Axios: The Axios Manifesto". Axios. Retrieved 2017-04-15.
  7. ^ a b Fox, Emily Jane. "Jim VandeHei and Mike Allen Bring on Washington Insiders to Help Run Axios". The Hive. Retrieved 2017-11-27.
  8. ^ a b Ellison, Sarah (2016-11-30). "Exclusive: Mike Allen and Jim VandeHei Reveal Their Plan for Media Domination". Vanity Fair. Retrieved 2017-09-29.
  9. ^ Dillet, Romain. "Media startup Axios raises another $20 million". TechCrunch. Retrieved 2017-11-27.
  10. ^ "About Axios: Thank you to our launch partners". Axios. Retrieved 2017-04-15.
  11. ^ Ellison, Sarah (2016-11-30). "Exclusive: Mike Allen and Jim VandeHei Reveal Their Plan for Media Domination". Vanity Fair. Retrieved 2017-09-29.
  12. ^ Lawton, Joanne (2017-11-17). "Axios secures $20M funding round less than a year after launch". Retrieved 2017-11-28.
  13. ^ "Jeffrey Katzenberg's WndrCo Tenders Investment In News Startup Axios - Tubefilter". Tubefilter. 2017-11-17. Retrieved 2017-11-28.

Further reading

External links

New section[edit]


There was a request by an editor, above in Talk, to have a section on the most important stories Axios has published so far. Luckily, there was a recent feature story about Axios that reviewed just that. I'm an experienced Wikipedia editor but a paid consultant to Axios, so I'll not make direct edits to the article as per WP: COI. But I wrote the section if someone else would like to add it:


An interview with Donald Trump, days before his inauguration in January 2017, brought Axios mainstream media attention when it launched.[1]

In May 2017, Axios was the first to report that Trump had decided to withdraw from the Paris climate accord.Cite error: The opening <ref> tag is malformed or has a bad name (see the help page). Axios was also the first to report that the skepticism over a detailed dinner conversation described between Steve Bannon and Roger Ailes in the Michael Wolf book Fire and Fury was probably ill founded because the dinner took place at Wolff's house.[1]

Jonathan Swann wast he first to report that President Trump was beginning his official work days at 11 a.m., following three hours of “Executive Time” — “watching TV, making phone calls, and tweeting."[1]

Axios broke the story that FBI Director Christopher Wray threatened to resign after pressure from Trump and Attorney General Jeff Sessions to fire his deputy.[1] It was also the news outlet through which Steve Bannon chose to issue a statement of "regret" for some of his comments in the Fire and Fury book.[1]

BC1278 (talk) 16:44, 9 February 2018 (UTC)BC1278


  1. ^ a b c d e Steven, Perlberg (25 January 2018). "Be Smart: Mike Allen Wrote The Rules Of Washington And Now Donald Trump's Destroying Them". BuzzFeed. Retrieved 5 February 2018.

Whitewashing ?[edit]

See Ashley Feinberg, Facebook, Axios And NBC Paid This Guy To Whitewash Wikipedia Pages. And it almost always works, HuffPost (03/14/2019) --Toyotsu (talk) 01:30, 15 March 2019 (UTC)

Request Edit[edit]

I am an experienced Wikipedia editor with a disclosed WP: COI as a paid consultant to Axios.

In Lead:


Axios articles are known for their brevity, clear structure, and frequent use of bullet points.[1][citation needed]


Axios articles articles are typically brief (less than 300 words) and use bullet points.[2][3]

Notifying Btcgeek who left note requesting additional citation here. BC1278 (talk) 21:38, 23 March 2019 (UTC)

Thanks for notifying me. The suggested replacement doesn't support the claim, therefore I don't think this edit should be accepted.
Suggested language - "Axios articles are typically brief (less than 300 words) and use bullet points."
Source language - "Many articles feature bullet points so that they are easier to scan. A post is typically shorter than 300 words." --Btcgeek (talk) 22:29, 23 March 2019 (UTC)
  1. ^ "About Axios: The Axios Manifesto". Axios. Retrieved 2017-04-15.
  2. ^ Dillet, Romain. "Media startup Axios raises another $20 million". TechCrunch. Retrieved 2017-11-27.
  3. ^ "About Axios: The Axios Manifesto". Axios. Retrieved 2017-04-15.