WCVL-FM

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WCVL-FM
WCVL C-Ville Country 92.7 logo.png
City Charlottesville, Virginia
Broadcast area Charlottesville, Virginia
Albemarle County, Virginia
Branding C-Ville Country 92.7
Frequency 92.7 MHz
First air date June 22, 1979[1]
Format Classic country[2]
Power 750 Watts
HAAT 274 Meters
Class A
Facility ID 74161
Transmitter coordinates 37°59′8.0″N 78°28′47.0″W / 37.985556°N 78.479722°W / 37.985556; -78.479722
Callsign meaning CharlottesViLle
Former callsigns WUVA (1979-2017)
Owner Saga Communications of Charlottesville
Webcast WCVL-FM Webstream
Website WCVL-FM Online

WCVL-FM (92.7 FM) is a classic country formatted broadcast radio station licensed to Charlottesville, Virginia, serving Charlottesville and Albemarle County, Virginia. WCVL-FM is owned by Saga Communications of Charlottesville.[3]

History[edit]

WUVA originated in the fall of 1947 as the University of Virginia's student-run carrier current station at 640 kHz, initially with a schedule of pop standards, news, and discussion. The station began playing newly popular rock and roll music in 1954. Even as a carrier current station, WUVA sold advertising, bolstering meager revenue by gaining a cable FM slot on Charlottesville's system in the 1970s and renting out the student announcers as party DJs.[4]

As the station became popular through the 1960s, management quickly realized the ancient network of carrier current transmitters was not adequate. An opportunity for a citywide broadcast presented itself in 1966 when WINA moved from 1400 to 1070 AM, vacating a valuable channel that allowed for 24-hour operation at 1 kilowatt. WUVA was one of three competing applicants for this channel, but was denied when WELK (now WKAV) was the first to secure a transmitter site that satisfied FCC regulators.[5][6] WUVA succeeded in launching a citywide signal on 92.7 FM on June 22, 1979, continuing the music programming (by then album-oriented rock) and news coverage.[4]

In the unusual position of being under public ownership but still running as a commercial operation, WUVA switched from rock to top-40 to adult contemporary in a search for ratings success. In 1996, the station settled on a locally-originated urban contemporary format under the name "92.7 Kiss FM". [7]

Throughout this time, WUVA served as a training ground for those in the media studies program with an interest in commercial radio management or journalism. A student newsdesk evolved into the full-fledged online news operation WUVA News in 2011. Both the FM and digital operations were organized under the non-profit company WUVA, Inc., which is managed by students.[4]

In the face of still-inadequate revenue, local programming came to an end on September 17, 2015, in favor of syndicated classic country from Nash Icon. This flip came as would-be competitor WVAI-LP was preparing to sign on in the same week; station management indicated they were aware of its launch, which made the decision to flip "easier." [8][7]

WUVA, Inc. announced a sale of its FM license to Saga Communications of Charlottesville (owners of WWWV, WQMZ, WINA, WCNR, and WVAX) on January 17, 2017, in order to provide long-term funding for the digital operations of WUVA News; the price for the transaction was $1.65 million.[9][10] Saga immediately took control of the station under a time-brokerage agreement.[11]

Saga rebranded WUVA as "C-Ville Country 92.7" on March 1, 2017, keeping the 1990s-based country format. The station left Nash Icon in favor of a return to local programming.[12]

As WUVA, Inc. continues as a digital news organization and retains the rights to use the "WUVA" trademark, Saga changed the callsign to WCVL-FM once it took legal ownership on April 18.[13]

Previous ownership[edit]

WUVA, Inc. is a non-profit corporation created to hold the FM station's license and manage its digital operations. The corporation is owned and run by a board of eleven directors, six of which are University of Virginia alumnae and five of which are current students.[14] Although professional management and DJs were present at the FM station under its ownership, students are in charge of day-to-day operations.[8] While WUVA, Inc. is a non-profit organization, WUVA has always been a commercial station dating back to its days as a carrier-current operation. The station had no legal affiliation with the university and received no student-activity funding.[4][14]

The university directly owns WTJU (91.1 FM) and WXTJ-LP (100.1 FM), which it continues to run as traditional college radio stations.

References[edit]

  1. ^ http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf
  2. ^ http://www1.arbitron.com/sip/displaySip.do?surveyID=SP16&band=fm&callLetter=WUVA
  3. ^ "WCVL-FM Facility Record". Federal Communications Commission, audio division. 
  4. ^ a b c d Marks, Richard; Draves, Rich. "A Concise History of WUVA". WUVA Media Alumni Interest Group. 
  5. ^ Staff (April 3, 1972). "For the Record" (PDF). Broadcasting. p. 129. 
  6. ^ FCC Reports, Second Series, Volume 34, April 7, 1972 to June 2, 1972. Federal Communications Commission. pp. 123–127. 
  7. ^ a b Baars, Samantha (October 1, 2015). "Switching formats: WVAI picks up where WUVA left off". C-Ville Weekly. 
  8. ^ a b "University of Virginia To Flip WUVA To Nash Icon". RadioInsight. September 17, 2015. Retrieved September 18, 2015. 
  9. ^ "Student-Owned WUVA, Inc. Sells FM Radio License to Endow WUVANews.com Video and Print News Enterprise". C-Ville Weekly. January 17, 2017. 
  10. ^ Venta, Lance (January 20, 2017). "Saga Acquires University Of Virginia's 92.7 WUVA Charlottesville". RadioInsight. 
  11. ^ "WUVA Facility Data". FCCData. 
  12. ^ Venta, Lance (March 2, 2017). "Saga Launches "92.7 C-Ville Country" Charlottesville - RadioInsight". RadioInsight. 
  13. ^ "Media Bureau Callsign Actions" (PDF). Federal Communications Commission. February 3, 2017. 
  14. ^ a b "WUVA Ownership Report". Federal Communications Commission. December 29, 2016. 

External links[edit]