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Wing Wah

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Wing Wah
(Chinese: 榮華)
IndustryFood and Beverage
Founded1950
FounderLau Pui Ling 劉培齡
Chiu Lut-sau 趙聿修
Headquarters
Number of locations
50+
ProductsMoon Cake
ParentWing Wah Food Manufactory Limited
(榮華食品製造業公司)
Websitehttp://www.wingwah.com/eng/
Wing Wah Food Manufactory Limited
Traditional Chinese榮華食品製造業公司
Transcriptions
Yue: Cantonese
Yale RomanizationWìhng wah sihk bán jai jouh yihp gūng sī
JyutpingWing4waa4 sik6ban2 zai3zou6jip6 jau5haan6gung1si1
WingWah
Traditional Chinese榮華
Transcriptions
Yue: Cantonese
Yale RomanizationWìhng wah
JyutpingWing4waa4

Wing Wah (Chinese: 榮華) is a Hong Kong based restaurant chain and food manufacturer owned by Wing Wah Food Manufactory Limited (榮華食品製造業有限公司). The company is most renowned for its mooncakes, and also produces: Chinese sausage, cakes, and teas.

History

The company was first established in 1950 by Lau Pui Ling 劉培齡 and 趙聿修. The Wing Wah restaurant started trading in a four-storey building in Yuen Long which included a retail shop which sold its mooncakes. The business was incorporated in 1962. In 1963, it launched a new mooncake made from white lotus paste. The Wanchai branch was opened in 1967, and a larger restaurant was opened in Yuen Long in 1975.

The retail side of the business has grown, with branches all over Hong Kong selling Chinese sausage, cakes, and teas. In the 1990s, the company built the eponymous Wing Wah Centre in its home district of Yuen Long, and continued opening shops in high traffic areas such as Hong Kong International Airport, and a multimedia tea museum at Ngong Ping on Lantau.

Development

In 1960's, Hong Kong Wing Wah Cake Shop mainly concentrated on its bakery business and was reorganised into a limited liability company. A manufacturing plant was established in Hong Kong with the introduction of various kinds of automated production machines to upgrade overall product quality.

In the 1970s’, Wing Wah founded its own retail outlets at different locations, including Hong Kong Island, Kowloon and the New Territories, in order to actively expand and promote its business. During this period, the company also began to expand its sales into international markets, selling mooncakes in over 100 major cities in Mainland China, the United Kingdom, the United States, Canada, Australia, New Zealand and other Southeast Asian countries.

In the 1980s’, Wing Wah began to focus on the China market.[1] Until now, Wing Wah mooncakes have reached as far as Inner Mongolia and Harbin.

In late 90s’, Wing Wah was the first Chinese cake shop to open up retail branches at the Hong Kong International Airport. [citation needed]

Products

Contribution

Wing Wah Cake Shop has participated in various charitable activities. Since 1989, "community mooncakes" are made every Mid-Autumn Festival to raise money for charity. All funds raised are donated to The Community Chest of Hong Kong.[2]

Awards

  • Hong Kong Q-Mark (The Federation of Hong Kong Industries)
  • Hong Kong Top Brand Ten Year Achievement Award 2008 (Hong Kong Brand Development Council)
  • The Best Brand Enterprise Award 2006 (Hong Kong Productivity Council)
  • Hong Kong Premier Brand (Hong Kong Brand Development Council)
  • Quality of Tourism Services Scheme (Hong Kong Tourism Board)
  • Golden Award for Food and Beverages 2006 (Trade Leader's Club)
  • International Leadership Star for Quality Award 2007 (Business Initiative Directions)
  • World Quality Commitment Award - International Star Award in the Platinum Category 2007 (Business Initiative Directions)
  • Century International Quality ERA Award in the Diamond Category 2008 (Business Initiative Directions)
  • Outstanding Corporate Strategy Awards 2007 (Sing Tao Publishing Group and Eastweek Magazine)
  • Monde Selection Award - Gold Medal 2009 (Monde Selection)
  • Hong Kong Classic Brand 2006 (Eastweek Magazine and SingTao Group)
  • ISO 22000 Certification (SGS Hong Kong Limited Systems and Services Certification)
  • HACCP Codex Alimentarius (SGS Hong Kong Limited Systems and Services Certification)

References