|This article does not cite any references or sources. (April 2007)|
|City of license||Pasay|
|Broadcast area||Metro Manila, surrounding areas|
|Branding||90.7 Love Radio|
|Slogan||"Kailangan pa bang i-memorize 'yan? Bisyo na to'!"
(Tagalog for "Do you have to memorize that? It's addictive!")
|First air date||July 1, 1946 (AM Band)
February 14, 1975 (FM Band)
|Format||Top 40 (CHR), OPM|
|Class||C, D, E|
|Owner||Manila Broadcasting Company
(Love Radio Network)
|Sister stations||DZRH, 96.3 Easy Rock, Yes! FM 101.1|
DZMB (90.7 FM) – branded as 90.7 Love Radio – is radio station with top 40 (CHR) and, OPM format. It is owned and operated by Manila Broadcasting Company in the Philippines. The station's studio is located at Star City, CCP Complex, Pasay City and the transmitter is located atop the BSA Twin Tower, Ortigas Center, Mandaluyong City.
Most of the hosts/jocks' names are derived from common Filipino occupations (e.g., driver, vendor).
- Chris Tsuper (Adrian Policena) – a cross-between "Christopher" and "tsuper", a driver/motorist. He was previously known as "Carlo Valentino" of Love Radio Lucena
- Nicole Hyala (Emmy Gaite - Tinana) – lifted from "kolehiyala", a female college student
- Kristine Dera (Ivanne Colleen Parrilla) - lifted from "tindera", a female vendor
- Diego Bandido (Michael Fantinalgo) - lifted from "bandido", a bandit (formerly Diego Latigo from 102.7 Star FM)
- Shai Tisai
- Raqi Terra (Jessey Guiam) - lifted from "rakitera", a person who make extra work
- Lyka Barista (Joy Babor)
- Papa Jack (John Gemperle) - lifted from the "padyak" boys, a bicycle with a sidecar
- Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
- Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)
- Love Radio: Ang Sarap Mong Number 1 (2012-present)
Strengths and criticisms
From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment. The jocks are criticized by mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names.
A plus factor is the signal quality. DZMB's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. It's a sure come-on even for radios of relatively weak quality, ensuring its popularity.
Love Radio stations
- Further information: Love Radio stations
- "Asia’s Largest Radio Network Now at the Philippines’ Tallest Twin Towers". Luke Roxas Site. 18 April 2012. Retrieved 25 October 2013.