Theatrical release poster
|Directed by||Nupur Asthana|
|Produced by||Aditya Chopra|
|Story by||Habib Faisal|
|Cinematography||Neha Parti Matiyani|
|Edited by||Antara Lahiri|
|Yash Raj Films|
|Running time||118 mins|
Bewakoofiyaan is a 2014 Indian romantic comedy film directed by Nupur Asthana, written by Habib Faisal and produced by Aditya Chopra under the banner of Yash Raj Films. The film features Ayushmann Khurrana, and Sonam Kapoor in lead roles. The film released on March 14, 2014.
The film was announced in December 2012. The film is written by Habib Faisal (of Ishaqzaade fame) and directed by Nupur Asthana (of Mujhse Fraaandship Karoge fame). The film was described as a "slice of life" film, set during the time of recession. Ayushmann Khurrana's and Sonam Kapoor's characters are described as being "passionately in love" and believe that their love can help them survive, however Kapoor's father, played by Rishi Kapoor, strongly believes against this.
Ayushmann Khurrana, Sonam Kapoor and Rishi Kapoor were cast in December 2013. Ayushmann and Sonam are paired opposite each other for the first time, with Rishi Kapoor cast in the role of Sonam Kapoor's father.
|Soundtrack album by Raghu Dixit|
|Released||19 February 2014|
YRF Studios, Saba Studio
|Label||Yash Raj Films|
|Raghu Dixit chronology|
The soundtrack for the film is composed by Raghu Dixit, while the lyrics are penned by Anvita Dutt, except where noted. Dixit was also the music composer for Asthana's last film, Mujhse Fraaandship Karoge. The song O Heeriye is a bonus track in the film's soundtrack.
|1.||"Gulcharrey"||Aditi Singh Sharma, Benny Dayal||03:55|
|2.||"Khamakhaan" (Lyrics By: Habib Faisal)||Ayushmann Khurrana, Neeti Mohan||04:25|
|4.||"Rumaani Sa"||Mohit Chauhan, Shreya Ghoshal||04:40|
|5.||"Aye Jigida"||Vishal Dadlani||03:46|
|6.||"O Heeriye" (Composed and Lyrics By: Ayushmann Khurrana & Rochak Kohli)||Ayushmann Khurrana||03:35|
|7.||"Khayali Berukhi Hai"|
Taran Adarsh of Bollywood Hungama praised the film, stating in his review the film to be a "pleasant surprise" with "super performances of [sic] Rishi, Ayushmann and Sonam, watertight writing, skilled direction and dollops of humor." Ultimately, he gave the film 4.5 out of 5 stars. Saibal Chatterjee in his review for NDTV described the film to score "with its disarming simplicity" thereby "never less than watchable". Tushar Joshi reviewing for Daily News and Analysis stated it to miss out on the "opportunity to be smarter and funnier" by playing "too safe to rise above the ordinary". Madhureeta Mukherjee in her review for The Times of India stated the film to have its share of beauty but falters with a helpless script.
In a review for Hindustan Times by Anupama Chopra stated—"This is one of those films that doesn't either offend or engage. It just goes on, in a bland, listless manner, until we hit happily ever after." She praised Khuranna's performance, saying, "The strongest performance here is Ayushmann’s. His anger and frustration at losing the good life are palpable." Concerning Sonam Kapoor's performance, she said, "Sonam looks lovely. She attempts to imbue Mayera with some texture but it’s an uphill climb."
Rahul Desai of the Mumbai Mirror wrote ″This is the kind of middling film that one doesn't know what to make of. It looks clean, simple and doesn't boast of any highs or lows. Everything, including the change of heart(s), is predictable. To be fair, the screenplay doesn't aspire to blow your socks off. Even director Nupur Asthana (Mujhse Fraaandship Karoge) seems to have made her peace with that.″ He ended with ″Bewakoofiyaan isn't Nupur Asthana's best effort (out of two), but I'm still going to look forward to her next. All she needs is an ambitious screenplay and a voice—perhaps her own?″ 
Danny Ebert from RogerEbert.com gave it 2.5 stars writing ″The movie is perfectly acceptable middle-of-the-road romantic comedy material, and for fans of such things it should certainly hit the spot.″ 
The New York Times critic Andy Webster wrote ″This tale of a yuppie couple (played by Ayushmann Khurrana and Sonam Kapoor) flirts with intriguing notions of recessionary struggle, though strained, contrived humor bogs it down.″ and ″It is the question of money’s influence on passion and relationships that gives Ms. Asthana’s movie what dramatic traction it has.″ 
The film opened to poor response on the first day of its release. It went on to collect 20 million (US$330,000)—22.5 million (US$370,000) on its first day. It managed to collect 67.5 million (US$1.1 million) over the first three days of its release showing very little growth on it second day, which Box Office India claimed was necessary for a multiplex-oriented film like itself. It collected another 60 million (US$1.0 million) to end up with a collection of 127.5 million (US$2.1 million) over the first week of its release.
A report by Rentrak states the film collected in the first three days of its release in – 46,888 United States dollar (INR 28.64 lakhs) releasing in 51 theatres in United States; 20,850 United States dollar (INR 12.74 lakhs) releasing in 15 theatres in Canada; 33,620 pounds (INR 34.12 lakhs) in 26 theatres in United Kingdom and Ireland; 22,145 Australian dollar (INR 12.28 lakhs) in Australia with a screen count of 14; and 12,558 New Zealand dollar (INR 6.56 lakhs) in New Zealand where it has released in 1 theatre.
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- "Bewakoofiyaan". Taran Adarsh. Bollywood Hungama. 14 March 2014. Retrieved 17 March 2014.
- "Bewakoofiyaan movie review". Saibal Chatterjee. NDTV. 14 March 2014. Retrieved 17 March 2014.
- "Film Review: Bewakoofiyaan plays it too safe to rise above the ordinary". Tushar Johsi. Daily News and Analysis. 14 March 2014. Retrieved 17 March 2014.
- "Bewakoofiyaan". Madhureeta Mukherjee. The Times of India. 14 March 2014. Retrieved 17 March 2014.
- "Film Review | Bewakoofiyaan". Sanjukta Sharma. Mint & The Wall Street Journal. 14 March 2014. Retrieved 17 March 2014.
- "Movie review: Bewakoofiyaan offers a jaded romance and few laughs". Suhani Singh. India Today. 14 March 2014. Retrieved 17 March 2014.
- "Bewakoofiyaan review: Don't spend your money on this one". Faheen Ruhani. India Today. 14 March 2014. Retrieved 17 March 2014.
- "Movie review: Bewakoofiyaan. Skip it!". Rohit Khilnani. India Today. 14 March 2014. Retrieved 17 March 2014.
- "Review Bewakoofiyaan: Sonam, Ayushmann, Rishi Kapoor are as flat as the film". Shubhra Gupta. The Indian Express. 15 March 2014. Retrieved 17 March 2014.
- http://ibnlive.in.com/news/bewakoofiyaan-review-the-film-is-lightweight-not-lighthearted-with-a-dead-duck-script/457959-47-84.html. Missing or empty
- "Movie review by Anupama Chopra: Bewakoofiyaan is a bland tale of yuppies". Anupama Chopra. Hindustan Times. 15 March 2014. Retrieved 18 March 2014.
- "'Queen' reigns supreme,'Bewakoofiyaan' unsteady!". Taran Adarsh. Bollywood Hungama. 17 March 2014. Retrieved 22 March 2014.
- "Bewakoofiyaan’s first look revealed starring Sonam Kapoor, Ayushmann and Rishi Kapoor". Rahil Shaikh. Daily News and Analysis. 4 February 2014. Retrieved 22 March 2014.
- "Bewakoofiyan Has A Poor Start". Box Office India Trade Network. Box Office India. 14 March 2014. Retrieved 17 March 2014.
- "Bewakoofiyan Poor First Day Queen Super Strong Day Eight". Box Office India Trade Network. Box Office India. 15 March 2014. Retrieved 17 March 2014.
- "Bewkoofiyaan Hs Dull Weekend". Box Office India Trade Network. Box Office India. 17 March 2014. Retrieved 17 March 2014.
- "Bewakoofiyaan Has Poor First Week". Box Office India Trade Network. Box Office India. 21 March 2014. Retrieved 24 March 2014.
- "'Queen' races past all films, including 'Bewakoofiyaan'!". Taran Adarsh & Rentrak. Bollywood Hungama. 14 March 2014. Retrieved 17 March 2014.